Scaling In-Store, Demystified: How Retail Media Is Reinventing the Aisle, a Beet.TV Leadership Series, presented by Stratacache

For years, in-store digital media has chased scale, adding more screens to more stores. However, this approach often overlooked the fundamental component required to turn a shopper’s glance into a purchase: relevance. Now, a more deliberate strategy is taking hold. Retailers are rethinking their in-store networks not as a collection of screens, but as an […]

Retail stores are already crowded with visual cues, from packaging to printed signs. The challenge for brands is breaking through that noise without slowing shoppers down. Chris Riegel, founder and chief executive of Stratacache, frames the store as a stage where motion can guide attention and influence choice. “If you think of a retail space […]

For decades, the grocery aisle was a static environment where cardboard displays and price tags did the heavy lifting. Now, the physical retail environment is undergoing a digital overhaul designed to rival the programmatic capabilities of the open web – turning brick-and-mortar locations into networked media channels. By integrating sensor technology and centralized content management, […]

In-store retail media is maturing beyond pilot programs toward enterprise-wide networks as national brands commit repeat investments and standardized measurement becomes urgent rather than aspirational. “We’re seeing that national brands are shifting real media dollars [from online] to in-store with repeat investments. That demand for standardized KPIs has really become urgent, and that’s causing a […]