Oculus, Microsoft HoloLens, Snapchat and the Inevitable Transformation of Media: Daily Mail’s Steinberg

CANNES — When considering the future of media over the next decade, the Daily Mail’s North America CEO Jon Steinberg thinks we have to be open to what may have seemed impossible even two years ago. “When I look at my 6-year-old daughter, I’m pretty sure she’s not going to drive a car,” he says […]

 

Why ‘Truffle Pig’ Matters? It’s About ‘Platform Native” Advertising, GroupM’s Rob Norman

CANNES –  Native advertising was very much part of the conversation at Cannes Lions with the BBC and others announcing ambitious initiatives.  One of the most talked about was the announcement of a joint venture between WPP, Snapchat and the Daily Mail around a native advertising initiative called Truffle Pig. At Cannes, we spoke with Rob […]

 

Daily Mail Leans on Video for Views, Engagement, Steinberg explains

CANNES — Video has become a core focus of Daily Mail’s news service, says Jon Steinberg, CEO of Daily Mail North America, in this segment recorded the Cannes Lions Festival. Daily Mail generates 80 million video views each month, and licenses videos from AP, Reuters, Getty and others, with one million visits a day to its home […]

 

On Daily Mail’s TV Show, ‘The Site Is The Star’: Steinberg

CANNES — Almost exactly a year after the president and chief operating officer of BuzzFeed was named to lead MailOnline’s US expansion as the online paper’s north America CEO, now Jon Steinberg is already enjoying getting a toehold in to the TV business. At Cannes Lions, DailyMail.com (as the site is called in the States) and Dr […]

 

Daily Mail, Dr. Phil Consummate Story Sharing With TV Show Marriage

CANNES — Late 2015 and early 2016 already look like shaping up to be the time when the biggest online media brands try breaking in to the old medium of TV. AOL already hopes to gain distribution for its new HuffPo Show weekly satirical show, and BuzzFeed is known to be considering its options. Now it looks like […]