COLOGNE – Banner ads on mobile just “doesn’t exist in my mind” and the future is native advertising, delivered in innovative ways, says Chris Wallace, Mindshare’s managing director for digital in EMEA, in this interview with Beet.TV

He speaks about new emerging units, including the ones from Teads which deliver advertising messages in the mobile content stream.

He also talks about the dramatic shift of programmatic media buying at Mindshare and the demands it presents on staffing.

We interviewed him last week at DMEXCO.

This video is part of a series from DMEXCO presented by Mediaocean.  Please find additional videos from the series here.