Mindshare

Ad Buyers Say CTV Programmatic Is Not Broken, But It Needs a Shorter Path
Ad Buyers Say CTV Programmatic Is Not Broken, But It Needs a Shorter Path
24 Aug 2025
How Marketers Can Balance Brand Building and Commerce: Mindshare’s Ritu Trivedi
How Marketers Can Balance Brand Building and Commerce: Mindshare’s Ritu Trivedi
30 Mar 2025
Mindshare’s Gerhart Sees Swing From Pure Performance Ahead Of Cannes
Mindshare’s Gerhart Sees Swing From Pure Performance Ahead Of Cannes
31 May 2023
Purpose Is ‘Getting Real’: Mindshare’s Richman
Purpose Is ‘Getting Real’: Mindshare’s Richman
2 Nov 2022
Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman
Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman
27 Jun 2022
Next in Measurement Currency: “Empathy at Scale” Mindshare’s Data Chief Shane McAndrew, on the #BeetCast
Next in Measurement Currency: “Empathy at Scale” Mindshare’s Data Chief Shane McAndrew, on the #BeetCast
29 Nov 2021
Making Responsible Media A Reality:  Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus
Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus
1 Jul 2021
‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams
‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams
21 Jun 2021
Mindshare’s Brian DeCicco: The Key Variables Impacting Audience Planning Right Now
Mindshare’s Brian DeCicco: The Key Variables Impacting Audience Planning Right Now
6 May 2020
Mindshare’s Jim Cridlin: The Future of Content Is Customized
Mindshare’s Jim Cridlin: The Future of Content Is Customized
26 Jan 2020
Public Service Wins Cannes Media Prize:  Mindshare’s Nick Emery Explains the Implications
Public Service Wins Cannes Media Prize: Mindshare’s Nick Emery Explains the Implications
14 Jul 2015
Dispatch from Cannes: “This was the year of Snapchat,” Mindshare’s Johnston
Dispatch from Cannes: “This was the year of Snapchat,” Mindshare’s Johnston
30 Jun 2015