Cognition Will Liberate Brand Bots, Mindshare’s Gerhart Says

CANNES — Chatbots may have been one of the big tech trends of 2016, but few advertisers have yet embraced the idea of making artificial brand personas that consumers can interact with. Mindshare is one agency that has dipped its toe in the water – but it now thinks artificial intelligence technology may help catapult […]

 
 

Twitter’s Stacy Minero on Cannes Road Map: It’s “Feed-First” & Live Video

Like many other companies, Twitter uses the Cannes Lions festival to showcase its product offerings. Unlike others, it’s adopted a “feed-first” mantra as opposed to mobile-first. At this year’s festival, Twitter will spend a lot of time talking about the value of experiences, how it’s doubled down on live streaming and what it takes for […]

 
 

Mindshare’s Witkowski: ‘Inspired And Educated’ By Digital Content NewFronts

What do you get when you combine the “beauty of TV with the brains of digital?” Endless amounts of great content and the data with which to measure consumer engagement with it. Along with the continued explosion of live content streamed online, these are noteworthy trends to Emma Witkowski, Managing Director of global media and […]

 
 

Havas’ Kinsella: As Agencies Rush To Data, How Deep Is Too Deep?

Is there such a thing as too much data in advertising and media? Quite possibly, according to the CEO of Havas North America. “I still see an incredible rush to data,” says Colin Kinsella, noting the trend of agency holding companies combining their data assets and building “these incredibly large organizations” around said data. He […]

 
 

Mindshare’s Zohrer Seeks Silver Bullet For Unified Measurement

LONDON — When your ad is spreading across TV, pre-roll video, in-stream ads, mobile, tablet and umpteen other platforms, how do you begin to measure its success? That is one of the key challenges occupying the minds of brands and their agencies these days.  And it’s certainly one troubling GroupM unit Mindshare. “One of the […]

 
 

Facebook is the “New Way People Consume Media,” Mindshare’s Jordan Bitterman

In the course of just the past year,  Facebook has moved from being a social platform to becoming a new way in which people consume media, says Jordan Bitterman, Chief Strategy Officer at Mindshare, in this interview with Beet.TV Facebook is a “juggernaut” that improves by reinvesting and by providing marketers with a powerful data offering, […]

 
 

Should Brands Make Content People Would Pay For?

Yes; these days, brands are enthusiastically creating “content”, the material publishers used to call editorial, in a bid to blend in and influence consumers. But what is the real place of “content” in a marketer strategy? And are they prepared to to the next step – to create content that’s so good people would pay for it? […]

 
 

Mindshare’s Bitterman’s Search for “Automating Intelligence”

The very notion of an advertising campaign is changing from longterm planning to realtime delivery and media optimization. Mindshare has been one of  the media agencies in the forefront of the transformation.  While the agency employs a number of tools including programmatic, the aim now is around “automating intelligence,” explain Jordan Bitterman, Chief Strategy Officer of […]

 
 

“Native” is the Future of Mobile Advertising, Mindshare’s Chris Wallace

COLOGNE – Banner ads on mobile just “doesn’t exist in my mind” and the future is native advertising, delivered in innovative ways, says Chris Wallace, Mindshare’s managing director for digital in EMEA, in this interview with Beet.TV He speaks about new emerging units, including the ones from Teads which deliver advertising messages in the mobile […]

 
 

Agencies Now Need to Work Like ‘Data Detectives’: Mindshare’s Olsen

As the ad dollars spent on data strategy and infrastructure have exploded in recent years, so has investment in attribution in an effort to understand how marketing across channels works together and, ultimately, how to assign credit for driving purchases. “It’s almost rare these days to find brands who are not doing some kind of […]

 
 

Public Service Wins Cannes Media Prize: Mindshare’s Nick Emery Explains the Implications

CANNES – An app that allows women in Turkey to ask for help by simply shaking their phone, won the Media Grand Prix at the Cannes Lions Festival last month. The use of technology and media by “NGO” like organizations for public good was one of the most creative and important trends at Cannes Lions […]

 
 

Dispatch from Cannes: “This was the year of Snapchat,” Mindshare’s Johnston

CANNES – Every year at the Cannes Festival  there is a new player that captures the attention of media world.  “This was the year of Snapchat,” says Norm Johnston, Global Chief Digital Officer of Mindshare, in this interview with Beet.TV He says that Snapchat has proven its value to brands and publishers as a platform […]

 
 

Mindshare’s Malmad on Emerging Media Opportunities in Wearables

Be prepared for wearables to take on a bigger role in the advertising business and with consumers. That’s why agencies such as Mindshare are devoting significant resources to this emerging market, via partnerships with companies like Apple as well as through internal research. “We are looking at how consumers are receptive to messages on wearables, […]

 
 

Wearable Tech New Marketing Frontier, but Tread Carefully, Mindshare’s Johnston

LAS VEGAS — The new frontier of media is paved with e-commerce, wearable tech and the Internet of things, says Norm Johnston, Chief Digital Officer at Mindshare, in an interview with Beet.TV at CES. The opportunities for brands are large, but also require smart and thoughtful approaches. “With wearable tech, if we know your hydration levels maybe […]

 
 

Mindshare’s Bitterman: “Inline Advertising” is the Next Big Thing

LAS VEGAS — Amazon has become a $1 billion advertising platform, but that’s just the beginning of e-commerce related digital advertising says Jordan Bitterman, Chief Strategist of Mindshare NA, in this interview with Beet.TV Coined recently as “inline” advertising, Bitterman sees big opportunities for publishers and brands around advertising that appears “inline” with consumer decisioning […]

 
 

How Media Agencies Will Be Forced To Change

CHICAGO — From clients who will take on the role of their own agencies to the need to reach out to YouTube stars – media agencies know they need to adapt, but how? In a panel convened by Beet.TV, several agency reps chewed over their tactics and visions. Havas Media Worldwide social marketing director Len […]

 
 

Mindshare’s Cridlin to Brands: Stop Seeking Fans on Facebook — “Organic Reach Is Non-Existent”

CHICAGO – Put your money where your mouth is. That’s the new mantra of digital ad execs who believe gaining free audiences by building viral social audiences is over. “There is an urban myth of organic reach, of something going viral,” Mindshare digital innovation and strategy MD Jim Cridlin says in this interview with Beet.TV. “If you’re […]

 
 

What Is ‘Premium’ Content Anyway? Ad Execs Discuss

Advertisers and their buyers often say they aspire to advertise only with “premium” publishers. But what does that really mean, and is the notion changing as ad tech evolves around it? Three execs from different parts of the industry debated for Beet.TV… Mindshare’s New York digital lead Joe Migliozzi: “Hopefully, over time, we can get over […]

 
 

Mindshare’s Migliozzi on Best Practices for Branded Video

As marketers expand deeper into video content, they would be smart to apply best practices to the creation of videos, says Joe Migliozzi, Managing Director of Digital Media at Mindshare in an interview with Beet.TV. That means advertisers should produce content that fits the platform,  use assets of varying length, and apply a light touch when […]

 
 

How-to Videos Can Drive Purchase, Mindshare’s Migliozzi

Given the wide range of video strategies available in the market, brands should understand the different value of different types of video. How-to videos, for instance, can often be most effective at driving a consumer to purchase, says Joe Migliozzi, Managing Director of Digital Media at Mindshare in an interview with Beet.TV about video advertising […]

 
1 2 3