“Winter” hasn’t come for ad-tech yet. The investment in video technology vendors keeps coming, even if the role of venture investors appears to be changing.
The outfit announces it wants to use the capital to “extend its footprint across all six continents”, as well as to move its marketing positioning from “open-source” to “everything video”.
“When we started, flexibility, openness, openness was more than a means, it was an end in itself,” says Kaltura CEO Ron Yekutiel in this video interview with Beet.TV. “We didn’t have a lot of features, we presented it by what we did differently, that was a marketing point.
“We have since created a lot of products. By Forrester, Gartner and IDC, we are the leading enterprise video platform. When people buy, they are buying the commercial product, they don’t care about the open-source product.”
Outstream video ad-tech outfit Teads also raised its biggest financing round this week from a bank syndicate. In both companies, the moves indicate a shift in funding source, away from venture backers to banks, and an IPO that has not yet happened.
In Kaltura’s case, however, The New York Times reports: “The financing is intended to be Kaltura’s last before it pursues an initial public offering.” Teads’ IPO plans are not clear.