CANNES – An app that allows women in Turkey to ask for help by simply shaking their phone, won the Media Grand Prix at the Cannes Lions Festival last month.

The use of technology and media by “NGO” like organizations for public good was one of the most creative and important trends at Cannes Lions says Nick Emery, who headed the Cannes Media panel this year and is global CEO of Mindshare.

The winning media campaign was created by Y&R Instanbul for Vodaphone.

Beet.TV partnered with Teads at Cannes and sponsored this video, as part of this series.