Facebook Backlash Won’t Change Consumer Behavior: IBM’s Bitterman

The #DeleteFacebook campaign may have reached fever pitch – but Facebook’s Q1 daily active users were up 13% over the previous year. With performance like that, it is enough to make observers wonder, did the Cambridge Analytica scandal even happen? That scandal, coupled with Europe’s new GDPR legislation, has put the digital marketing industries on […]

 
 

Data And AI Can Reignite Creative Advertising, MediaCom’s Savic Says

CANNES — After a few years in which the advertising industry has talked plenty about targeting, precision and data, many executives used last week’s Cannes Lions to talk about rebalancing the narrative with a nod back to creativity. But the two hemispheres of the industry don’t have to be divorced from each other, says one […]

 
 

Audi’s Angelo: Autonomous Cars Should Give Drivers Choice

CANNES — Driverless cars are already here. But that doesn’t mean drivers shouldn’t be able to take control at the wheel whenever they fancy putting pedal to the metal. The marketing chief of one big auto maker believes owners should be able to choose their vehicle’s driving mode depending on their preference. Earlier this year, […]

 
 

‘We Could Replicate Anybody’: Sagar Bring Brand Bots To Life

CANNES — As Cannes Lions played host to plenty of discussions about the role of artificial intelligence in advertising and marketing, many might have wondered how far off some of the technologies may be. Certainly, tools like 3D brand avatars imbued with lifelike emotions and empathy may seem far-fetched. But they are real, here and […]

 
 

AI Boosts Marketing Engagement: Weather Company’s Seifer

CANNES — Artificial intelligence may get talked about a lot as a future technology. But the reality is that some of the big technology firms already make several AI and machine learning disciplines available for any developer to use in their own applications today. That means the time is now to pick a horse in […]

 
 

AI Taking One-To-One Personalization ‘To The Ultimate’: MEC’s Carl Fremont

CANNES – Having spent nearly four decades in advertising, Carl Fremont perceives artificial intelligence as “beyond transformational” and “completely disruptive.” For their part, marketers need to be brave and experiment with AI while not thinking short term about it, Fremont says in this interview Beet.TV with The Weather Company CMO Jordan Bitterman at the Cannes […]

 
 

Virtual Brain Models Put A Face On Big Data: AI Guru Sagar

CANNES — At this point in the early development of artificial intelligence, many people probably assume that typical AI applications revolve around textual deployments. But we if you could use AI to create lifelike digital brains that, implanted in 3D facial models, could give life and character to virtual avatars? As far-fetched as it may seem, […]

 
 

AI-Powered ‘Digital Humans’ Debut at Cannes Lions

CANNES – First off, don’t call them avatars. They’re “digital humans” with their own biologically inspired emotional models. And they are ready to help bring brands to life in amazing ways. In this, Soul Machines Co-Founder & CEO Mark Sagar walks The Weather Company CMO Jordan Bitterman through three immersive and utterly absorbing examples of […]

 
 

The Weather Company’s Jordan Bitterman: Rolling Out Name Change, More Watson API’s

CANNES – The near-term forecast at The Weather Company calls for Watson—as in a name change that will place IBM’s artificial intelligence capabilities at the forefront of a company heretofore known for its atmospheric aptitude. “The experiences that we’re are bringing our clients through here that are all Watson-based is really where the future is […]

 
 

AI “Will be the Thing This Year at Cannes,” The Weather Company’s Jordan Bitterman Explains Why It Matters

Artificial intelligence (also referred to as augmented intelligence) is expected to be one of the most talked about topics at Cannes next week. But it can be hard to fathom exactly what AI could mean, and for whom. That’s why the Weather Company CMO  Jordan Bitterman and his team plan to bring the technology to life […]

 
 

Weather Company’s Bitterman Finds Data In The Cloud

Do consumers want to speak to their ads? IBM and The Weather Company think so. After the latter’s digital division was acquired by Big Blue, the pair this year launched “Watson Ads”, using the artificial intelligence system’s natural language-handling capabilities to power a conversational new ad format. So what’s the big idea? For Weather Company CMO Jordan […]

 
 

Facebook is the “New Way People Consume Media,” Mindshare’s Jordan Bitterman

In the course of just the past year,  Facebook has moved from being a social platform to becoming a new way in which people consume media, says Jordan Bitterman, Chief Strategy Officer at Mindshare, in this interview with Beet.TV Facebook is a “juggernaut” that improves by reinvesting and by providing marketers with a powerful data offering, […]

 
 

Should Brands Make Content People Would Pay For?

Yes; these days, brands are enthusiastically creating “content”, the material publishers used to call editorial, in a bid to blend in and influence consumers. But what is the real place of “content” in a marketer strategy? And are they prepared to to the next step – to create content that’s so good people would pay for it? […]

 
 

Strong Buying with Great Efficiency are Top Tools for Brands, Mindshare’s Bitterman

CANNES — This summer has become known as the season for media agency pitches, and clients are most eager for “tools and people,” says Jordan Bitterman, Chief Strategist of Mindshare NA.  “Most of the clients are public companies and they are in a cycle. There are three times a year that we do a review process […]

 
 

Daily Mail Leans on Video for Views, Engagement, Steinberg explains

CANNES — Video has become a core focus of Daily Mail’s news service, says Jon Steinberg, CEO of Daily Mail North America, in this segment recorded the Cannes Lions Festival. Daily Mail generates 80 million video views each month, and licenses videos from AP, Reuters, Getty and others, with one million visits a day to its home […]

 
 

Bloomberg Focused On Hiring For Digital Age: Caine

CANNES — The ongoing digital explosion is shaking up operations for publishers and broadcasters around the world, and that means recalibrating the skills you need in your team. What does that mean for one of the world’s biggest business information media companies? Asked by Mindshare NA Chief Stategy Officer Jordan Bitterman for Beet.TV, Bloomberg Media global chief revenue […]

 
 

Mindshare’s Bitterman: “Inline Advertising” is the Next Big Thing

LAS VEGAS — Amazon has become a $1 billion advertising platform, but that’s just the beginning of e-commerce related digital advertising says Jordan Bitterman, Chief Strategist of Mindshare NA, in this interview with Beet.TV Coined recently as “inline” advertising, Bitterman sees big opportunities for publishers and brands around advertising that appears “inline” with consumer decisioning […]

 
 

This Is The Year Of Real-Time Data: Mindshare’s Bitterman

CANNES, France — Forgive him if you think “the year of real-time marketing” was 2013, when Oreo dunked in the dark – but Mindshare’s north America strategy chief thinks 2014 is the real deal. “Real-time has been about owned and earned,” Jordan Bitterman tells Beet.TV. “Tent-pole events like the Superbowl – ‘how do we get someone […]

 
 

Mindshare’s Bitterman on Real-Time Content and Technology

Content and content marketing are among the leading buzzwords in the advertising business, but it can be useful to understand the different types of content that brands are relying on, says Jordan Bitterman, Chief Strategy Officer, North America at Mindshare in an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. Advertising itself […]

 
 

Brand Watch CEO: Marketers Must Act Right Here, Right Now

Oreos may have been dunked in the dark in 2013, but does “real-time marketing” have a real future in 2014? Sebastian Hempstead, CEO of social media marketing monitor service Brandwatch, says immediacy is vital. “The content we put in to conversations can turn up a day later… if it’s not in the right moment… when we want […]

 
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