YuMe, one of the first video ad technology companies, has expanded its offering to publishers and advertisers with an “out-stream” video unit, the company announced this week.
Unlike other YuMe solutions which involve in-stream video advertising, this delivers videos into relevant text articles, explains Stephanie Gaines, VP of Corporate Marketing,
The introduction of the player is part of what Gaines calls YuMe’s emerging tech stack which comprises both direct and programmatic sales — and services both the buy and sell side.
YuMe is the latest player to enter the out-stream market. Last week Unruly a NewCorp unit, announced its “out-stream” player joining SpotX, Teads and Virool in the emerging sector.