SEVILLE — As consumers’ media time has fragmented across a smorgasbord of different devices, comScore is amongst the agencies racing to catch up, by allowing media companies and advertisers to track holistic experiences. “When we talk to our clients, the number one ask is the ability to be able to track and report their audiences and […]
So-called “addressable TV” promises to bring more-precisely-targeted advertisements to TV viewers via connected boxes and TV sets. And that is going to mean greater efficiencies, according to one ad tech exec. “Addressable TV is here,” says Rentrak CEO Bill Livek. “You have two national platforms at scale, with DISH and DirectTV. Then you have the […]
The news last week about the acquisition of Rentrak by comScore has been hailed by some as the emergence of a new competitor to Nielsen in the TV ratings space. For Bill Wise, CEO of TV media buying platform Mediacean, competition is a good thing, and while the newly combined forces will keep Nielsen “honest,” it […]
It its ongoing counteroffensive against digital video companies raiding television advertising budgets, companies like Turner Broadcasting keep adding data and analytics armaments for more precise audience targeting. Then there studies the media giant has done with companies like TiVo Research documenting “massive” declines in return on investment for brands that cut their TV budgets. “The […]
As Noah Levine joins 605 from Fox, he sees in the television data analytics firm the capabilities of helping clients navigate a “multi-currency future.” He joined 605 two weeks ago as Chief Revenue Officer “because I believe the TV industry is entering a new period of change,” Levine says in this interview with Beet.TV. “The […]
The US is lagging behind in efforts to create a unified currency for measuring TV and video consumption across platforms – but only because the size of the business there makes it a juggernaut that is difficult to push. That is the viewpoint of one media measurement chief who has a great global overview of the worldwide pace […]
Ad agencies know that old-style TV measurement panels are not sufficient to support the addressable TV future. The problem is, TV platform operators are not giving them the data they need either. A panel debate convened by Beet.TV heard agency executives responsible for new-wave connected TV targeting were bearish on the suitability of traditional measurement firms […]
LAS VEGAS – Amid the wave of technological change sweeping the television industry, the NBCUniversal local stations believe that a measurement change to impression-based from cost based on ratings points for local TV would enable it to better unify content across platforms. “Media everywhere except for local TV and local radio is measured in impressions […]
If the acquisition of Time Warner Cable by Charter Communications becomes reality, the resulting entity’s customer base—when added to that of Cablevision, DirecTV and DISH Network—will represent “beyond critical mass” for addressable television advertising, according to a top programmatic ad executive. Until then, supply and demand realities surrounding addressable ad inventory will impact its continued […]
PALM SPRINGS – After comScore’s merger with Rentrak to combine multi-platform media measurement, it’s over to you, Nielsen. Ad agency Group M chairman Irwin Gotlieb last year told Beet.TV media measurement is broken because measurers are using the wrong yardstick in the multi-screen era. So last year Nielsen launched Total Audience Measurement, a way to apply its Total […]
LAS VEGAS – The vast changes in media, technology and data have dramatically transformed the advertising industry. Indeed the changes have transformed the very nature of the world’s largest media and advertising company WPP, says its founder and CEO Sir Martin Sorrell, in this interview with Beet.TV He sees CES as sort of metaphor for […]
FORT LAUDERDALE — Until now, effectively measuring digitally-bought video and TV ads has to discover true effectiveness has been a bit of a problem – but that’s set to change, according to US TV channel operator A+E Networks‘ digital analytics VP Lee Boykoff. “There was a mature measurement system in place for TV. As we moved into mobile […]
FORT LAUDERDALE — In an age where connected TV providers can give advertisers accurate viewing data, hot off the box, what good is the decades-old method of measuring TV audiences using panels of viewers? That is a question both Rentrak and Nielsen are hoping to address – the former by merging with comScore, and the latter by […]
The staid world of TV ratings business, long dominated by Nielsen, is in a state of dramatic change with the recently announced merger of comScore and Rentrak. Another TV ratings provider Tivo Research is aggressively raising its visibility by giving away its TV ratings for free – at least its “basic” offering, the company has […]
The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning and insight into consumer behavior, says Irwin Gotlieb, Chairman of GroupM, the media agency unit of WPP. He shares his views on advanced TV and data with Maria Mandel Dunsche, VP, head of marketing for AT&T Adworks. This […]
Session Location: All sessions are in Studio 234, one meeting space, on the second floor. There is no registration check in, just join us. Individual tapings will happen, also on the second floor, in Studio 5 and the Gallery. Wednesday, November 11 4:00 – 6:00pm Keynotes: A Series of 20-Minute Conversations Jason Brown, VP, Advertising […]
Addressable TV, the sending of TV ads to specific cable or satellite boxes, is developing but its growth is limited by supply. MSO’s including AT&T DirecTV, Cablevision and others offer only two-minutes per hour. But that is going to change. It will be driven by media agencies who will buy national programming and allocate […]
CANNES – Something dramatic happened to TV viewing about 18 months ago: Aggregate viewing dropped. This has happened in large part as audiences moved to video-on-demand and the measurement services which have not been up to the task, says Irwin Gotlieb, chairman of WPP’s GroupM unit. He says that some 70 percent of the drop in viewership is […]
November 11-13, 2015 The W Fort Lauderdale with Keynote Speaker: Irwin Gotlieb, Global Chairman, GroupM Jason Brown, VP, Advertising Sales, AT&T AdWorks Kristin Dolan, COO, Cablevision Systems Scott Ferber, CEO, Videology Lou Paskalis, SVP, Media, Bank of America Tracey Scheppach, EVP, Precision Video, Starcom MediaVest Group Eric Solomon, SVP, Precision & Planning, Nielsen Featured Speakers: […]
What does a $31 billion market cap earn the world’s largest ad agency holding group? A status as amongst the most diversified and forward-thinking of communications agencies out there. When Sir Martin Sorrell took a controlling stake in what was then a shopping basket maker, Wire & Plastic Products, in 1985, little did most peers suspect […]