A+E’s 605 Partnership Boosts Audience Understanding: Dolan & Berning Explain

MIAMI — One of its main brands may be History but, when it comes to the future, A+E Networks knows it doesn’t have all the skills in-house to make its ad inventory more targetable. That is why A+E recently partnered with 605, the newly-formed company helping MVPDs optimize their ad spaces using data and technology. In this […]

 
 

605’s Dolan Sees Data-Driven TV Ad Buying Arriving In Upfronts

VIEQUES, PR — Recent moves by US broadcasters to begin selling some of their TV ad slots by making more digital-style data available are likely to bear fruit at the upcoming US TV ad sales season known as “upfronts”. Earlier in March, Fox, Viacom and Turner teamed to form OpenAP, a system in which they will allow ad buyers […]

 
 

605’s Dolan: Lots Of Moving Pieces To Audience Targeting And Measurement

VIEQUES, PR – Although consumers may perceive video content as being no different than traditional linear television programming, programmers and providers should try to look at things across a comprehensive ecosystem. The key word is “try.” This not to say that a common sales and measurement currency is in sight and, in fact, it seems […]

 
 

CES Sessions: 605, NBCU, Turner And Omnicom Explore MVPD Data Sharing

LAS VEGAS – If multichannel video programming distributors won’t share their set-top box data, how do media buyers and sellers expand the practice of audience buying? Not quickly. This is the main takeaway from a Beet.TV panel discussion at CES 2017 focusing on advanced television targeting. Held at held the OMD Oasis at The Venetian, […]

 
 

CES Sessions: 605, NBCUniversal, Omnicom And Turner Discuss Dynamic Creative Optimization

LAS VEGAS – Everyone agrees that data can help to inform better video advertising targeting. The question is how best to do it. The narrow range of options was the focus of a Beet.TV panel discussion at CES 2017 conducted at the OMD Oasis at The Venetian. It brought together representatives of 605, NBCUniversal, Omnicom […]

 
 

CES Sessions: Parsing Ad Load Limits With 605, NBCUniversal, Omnicom And Turner

LAS VEGAS – Fewer but more impactful and relevant ads per commercial break aren’t going to happen overnight. But it’s the beginning of a road the industry must start to travel so as not to lose both current and future viewers of linear television. This was the consensus of media sellers and audience targeting specialists […]

 
 

CES Sessions: 605’s CEO Dolan Builds On Cable Industry Roots In Addressable Linear TV

LAS VEGAS – Although the Dolan family sold Cablevision Systems last summer, they have continued to stay close to the industry and are building on their experience in the new venture they’ve named 605. Television programmers and cable operators will be among the first to benefit from 605 CEO Kristin Dolan’s longtime involvement with addressable linear […]

 
 

INVIDI’s ‘Addressability In The Sky’ Excites 605’s Dolan

LONDON — In the emerging world of “addressable TV advertising” – in which operators can swap out a standard 30-second spot for one custom-targeted at a single viewer – cable and online platforms may appears to have the upper hand. But satellite is far from out of the game. UK satellite pay-TV operator Sky had its AdSmart […]

 
 

Kristin Dolan Maps The Road Ahead For Data And Analytics Provider 605

MIAMI – Kristin Dolan, most recently COO of Cablevision Systems Corp, which was an early player in addressable television advertising, has a new day job. “It’s probably a bigger day job, but one that’s a little bit more self-directed and is really fun,” Dolan says of her role as CEO & Founder of 605. As […]

 
 

Dolan-Backed 605 Eyes National TV Programmers With Analytics Solutions

MIAMI – Lots of attention has been paid to data surrounding the two minutes of local television time that can be devoted to addressable advertising. But national programmers haven’t had access to this data bonanza, which is something that analytics provider 605 hopes to change. The launch of 605 was announced on November 10 by […]

 
 

Former Cablevision’s Dolan & Tatta Launch ‘605’ To Leverage Set-Top Data

Together, they helped pioneer Cablevision’s approach to next-generation TV advertising. Now executives Kristin Dolan and Ben Tatta have left to form their own company providing set-top box data to marketers. The move comes after Dolan’s Dolan Family Ventures acquired the existing Analytics Media Group (AMG), a data analytics firm with a background in politics, to immediately […]

 
 

Dynamic Ad Inventory Will Be Infinite: Cablevision’s Dolan

FORT LAUDERDALE — When many vendors think about the emerging technology “dynamic ad insertion” (DAI), they think about ads inserted, on the fly, in to live programming playing out through digital media. But what’s dynamic can also me added to what is static. New York cable operator Cablevision is eyeing up the application of dynamic ads […]

 
 

Cablevision’s Kristin Dolan: TV Addressability Helping Smaller Advertisers

FORT LAUDERDALE — New York cable TV company Cablevision‘s Total Audience has been making waves for allowing ad deals to benefit from super precision. But getting there hasn’t been a walk in the park. “Once the sales reps see incremental sales revenue … they become converts. But bringing the horse to water required a lot of time […]

 
 

GroupM’s Gotlieb & Cablevision’s Dolan on Audience Measurement Solutions for Addressable TV

FORT LAUDERDALE — In an age where connected TV providers can give advertisers accurate viewing data, hot off the box, what good is the decades-old method of measuring TV audiences using panels of viewers? That is a question both Rentrak and Nielsen are hoping to address – the former by merging with comScore, and the latter by […]

 
 

Cablevision Is Becoming a Service-Oriented Company: COO Kristin Dolan

As cord-cutting continues to gain momentum and video-streaming options abound, Cablevision’s chief operating officer Kristin Dolan is trying to transform her company into a service-oriented business like American Express or Zappos. “To me, we’re at a critical inflection point where the world is changing and we’re no longer a monopoly, and we’re a company that […]

 
 

Cablevision Finds Success with Census-Level, Impression-Based Ads

Addressable advertising can yield huge new opportunities in TV with “impression-based selling,” says Kristin Dolan, Chief Operating Officer of Cablevision Systems Corporation, in this interview with Beet.TV. The cable operator has been selling ads with this type of census-level data for the last 18 months, using the access it has to every single channel tune-in in real time […]