CNNgo By The Numbers: 9.5 Million Hours Views In March

LAS VEGAS — Over the years, CNN’s online video strategy has ranged from the free to the paid, the locked-down to the open-access, to the in-between. The latest strategy sits in the latter camp, after CNN launched CNNgo – with access to its live stream plus on-demand shows – back in 2014. So how is CNNgo […]


Bloomberg’s Bickford Sees TV Ads Held Back By Lack Of Data

Bloomberg Media wants all its outposts to remain free. That’s going to require continued advertiser finance. So it’s no wonder the company is frustrated with the state of TV ad sales. Bloomberg TV sales head David Bickford wants to teach the old dog of telly some new tricks – namely, the kind of measurement and […]


NAB’s New Digital Group Must Fill Data Gaps: Cablevision’s Tatta

On the eve of a special digital-only meeting at the National Association of Broadcasters’ (NAB) Show in Las Vegas, one cable operator has urged it to solve TV’s data problem. The NAB is has tabled a Digital Summit, including assembling a board to tackle the issue – namely, how to standardize measurement and reporting mechanisms for quantifying viewership […]


Forget Cord-Cutting, Subscribers Stick With The Skinny Bundle, Wieser Says

Remember cord cutting? Once upon a time, observers thought the rise of online video delivery would lead to mass cable and satellite TV cancellations. Sure, more than 1.1 million households cut the cord last year, according to a new Convergence Consulting report. But consistent data is hard to find. Nielsen April estimates suggest a 1.7% decline in […]


Bloomberg’s Justin Smith Sees Strength In Digital Outstripping TV Audience

VAIL, CO — Bloomberg Media may now be finding its TV audience is almost half the size of that it gets on the Internet – but that doesn’t faze CEO Justin Smith – he thinks putting TV in the shade puts Bloomberg on the right path. “Bloomberg Media is now a majority digital video company,” Smith […]


Programmatic TV Has Turned A Corner: SMG’s Bertozzi

It is the medium most desired by programmatic ad-tech execs, who can sniff a slice of a $70 billion advertising industry. But TV is still only on the path to programmatic, not yet at full conversion. Still, one ad group man says the prospects for that tipping point are now looking a lot healthier, five years […]


AT&T Unveils Programmatic Marketplace for Linear TV Powered by Videology

Advertisers will soon be able to buy linear TV advertising programmatically from AT&T in its 26 million homes, using data targeting that has been widely used for Web video. Advertisers will be able to bring their own data to a self-service, “private marketplace.”  They will be able to see results in a fully transparent manner, explains Jason […]


Deloitte Gets In To TV Tech Tools Game: Ledger

LAS VEGAS — These days, it seems it is no longer enough for a consulting firm to just offering consulting advice – you have to back it up with implementation, too. That’s what Deloitte is doing by partnering with three software providers to wrap up their offerings as one of its own, the so-called MarketMix for Media. […]


One Screen Good, All Screens Better: Bloomberg’s Caine

PALM SPRINGS — Bloomberg appears to have been undergoing a renaissance lately, with a line-up of strong products and a solid identity running across its many media outposts. In the latest new advertising tie-up, Bloomberg Media has sold a sponsorship for the green room, during its new Bloomberg Go morning TV show, to Hewlett Packard Enterprises. […]


Netflix Could Make $8bn From Ads: Analyst Broughton

LONDON — What if Netflix started running ads? It is a topic that has previously been debated here on Beet.TV, with one exec betting: “They’re going to have to start to deploy some type of advertising model to recoup some of the revenue that they’re spending on this programming.” A new thorough analysis has shed some hard […]


Shaw Media Innovates On TV Ahead Of Corus Sale

FORT LAUDERDALE — Earlier this month, a big media rumbling was felt in Canada, when multi-media group Corus Entertainment offered to buy TV channel operator Shaw Media for $2.65 billion. The deal would see Canadian media and telco company Shaw Communications exit the media ownership business, instead sticking with telecoms and broadcast network operation. So what would […]


Living Through The Age Of Fear, Uncertainty And Doubt: Furious’ Swartz

FORT LAUDERDALE — The advertising industry is going through enormous change. The internet has been fragmenting consumer behavior, taking analog ad dollars and now it is promising to overhaul TV. Sometimes, things are moving too fast. But, standing back to take a look, Furious Corp CEO Ashley J. Swartz says 2016 will bring a “reverence” that everyone […]


Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos

FORT LAUDERDALE — Although the advertising industry spent last year assessing ad tech vendor claims that addressable TV was ready for prime-time, things seemed to have settled in to a consensus in which many now realize the reality of wholesale change is not yet imminent. Ad agency SMG has already reported a tripling in client addressable […]


Dynamic Ad Inventory Will Be Infinite: Cablevision’s Dolan

FORT LAUDERDALE — When many vendors think about the emerging technology “dynamic ad insertion” (DAI), they think about ads inserted, on the fly, in to live programming playing out through digital media. But what’s dynamic can also me added to what is static. New York cable operator Cablevision is eyeing up the application of dynamic ads […]


TV Will Start Looking Like Internet: FreeWheel’s Rothwell

FORT LAUDERDALE — They say you can’t teach an old dog new tricks – but that’s exactly what is going to happen in media, as old-fashioned linear TV begins learning some of the ad targeting tactics digital advertisers have long enjoyed. That change is happening because, as TVs or TV boxes get connected to the internet and […]


Alphonso’s Chordia On ‘Insane’ Targeting Possibilities

FORT LAUDERDALE — The world of advertising technology is opening up impressive prospects for ever more refined targeting of TV and video audiences. That is what we cover regularly here on Beet.TV, and that is the trend seen by Ashish Chordia, CEO of Alphonso, an ad tech company helping advertisers harness device data to target […]


Sky’s AdVance Connects Ad Ops Across Screens: West

LONDON — European satellite operator, channel owner and telco Sky has been pioneering the cross-over of digital media and TV ad sales these last couple of years, notably launching Sky AdSmart, its addressable TV offering, allowing advertisers to target individual households. Then, in October, the company bowed AdVance, a suite knitting together data from across its many screens […]


Facebook Wants Advertisers To Think Different About Auto-Play

LAS VEGAS — These days, consumers recognize silent auto-play is becoming a standard for videos delivered in feeds. But advertisers are still trying to find the true value in a format that nobody clicked and nobody heard. Ad holding group WPP’s chief Sir Martin Sorrell recently said Facebook, the biggest exponent of the format, “has a lot […]


PubMatic Refocuses On Premium To Avoid Commoditized Ads

LAS VEGAS — Publishers’ marketing automation tech vendor PubMatic has announced it will power mobile advertising for German publisher Gruner + Jahr’s G+J eIMS ad sales division – but PubMatic has been going through some other changes of late. The G+J deal means PubMatic will help enable programmatic mobile ads for brands including Spiegel and Vodafone […]


IP-Delivered Live TV Programming Accelerating in Living Room, Adobe’s Helfand

LAS VEGAS – IP delivery of live TV  programming via OTT devices is surging:  So called “TV Everywhere” consumption has moved from primarily via mobile devices to the living room.  In the last twelve months OTT device viewing has gone from under 10% to some 25% of live streamed content, says Jeremy Helfand, Vice President, Adobe […]

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