Television

Croud’s Kyle Christie: TV’s Awareness Role Grows as AI Shrinks the Ad-Supported Shopping Journey
Croud’s Kyle Christie: TV’s Awareness Role Grows as AI Shrinks the Ad-Supported Shopping Journey
18 Aug 2026
Roku’s Jake Piasecki: CTV Home Screen Ads Satisfy Both Performance And Branding Objectives
Roku’s Jake Piasecki: CTV Home Screen Ads Satisfy Both Performance And Branding Objectives
6 Aug 2026
IAS’s Srishti Gupta: Media Quality has Shifted ‘From Protection to Growth’
IAS’s Srishti Gupta: Media Quality has Shifted ‘From Protection to Growth’
20 Jul 2026
EssilorLuxottica’s Caroline Proto: Is There More to TV And Digital Video Than Driving Upper Funnel Awareness?
EssilorLuxottica’s Caroline Proto: Is There More to TV And Digital Video Than Driving Upper Funnel Awareness?
25 May 2026
Goodway Group’s Paul Frampton: TV and Digital Disciplines Were ‘Two Different Things,’ now ‘Almost One and the Same’
Goodway Group’s Paul Frampton: TV and Digital Disciplines Were ‘Two Different Things,’ now ‘Almost One and the Same’
13 May 2026
Philo’s Mike Keyserling: CTV’s ‘Paradox Of Choice’ Is the Real Discovery Challenge for Marketers and Media
Philo’s Mike Keyserling: CTV’s ‘Paradox Of Choice’ Is the Real Discovery Challenge for Marketers and Media
21 Apr 2026
TVision’s Yan Liu: AI Enables Scene-Level Targeting Beyond ‘Genre Blocking’
TVision’s Yan Liu: AI Enables Scene-Level Targeting Beyond ‘Genre Blocking’
3 Mar 2026
Comcast’s Karen Babcock: AI Can Transform Ads From ‘Interruption’ to ‘Complement’ of Content
Comcast’s Karen Babcock: AI Can Transform Ads From ‘Interruption’ to ‘Complement’ of Content
28 Jan 2026
Swoop’s Kurt Robinson: TV Must ‘Stay The Backbone’ as Pharma Embraces New Delivery Mechanisms
Swoop’s Kurt Robinson: TV Must ‘Stay The Backbone’ as Pharma Embraces New Delivery Mechanisms
26 Jan 2026
TiVo Ad’s Chris Kleinschmidt: CTV Home Screens Are Billboards With Better Targeting
TiVo Ad’s Chris Kleinschmidt: CTV Home Screens Are Billboards With Better Targeting
6 Jan 2026
TelevisaUnivision’s Bethany Hillman: Linear Dollars have Fully Arrived to CTV
TelevisaUnivision’s Bethany Hillman: Linear Dollars have Fully Arrived to CTV
17 Dec 2025
NBCUniversal Launches ‘LIVE Total Impact’ Tool to Extend Tentpole Event Engagement
NBCUniversal Launches ‘LIVE Total Impact’ Tool to Extend Tentpole Event Engagement
17 Dec 2025
Roku’s Jeff Katz: Amazon Partnership Reaches ‘80% of U.S. CTV Footprint’
Roku’s Jeff Katz: Amazon Partnership Reaches ‘80% of U.S. CTV Footprint’
14 Dec 2025
Gracenote’s Kanishk Prasad: AI Enables Advertisers to Upload Brand Briefs and Find Matching Content
Gracenote’s Kanishk Prasad: AI Enables Advertisers to Upload Brand Briefs and Find Matching Content
7 Dec 2025
OpenAP’s Ashley Luongo: How TV Delivers Digital-Level Precision For Pharma Ads
OpenAP’s Ashley Luongo: How TV Delivers Digital-Level Precision For Pharma Ads
1 Dec 2025
Kerv Interactive’s Jay Wolff: AI-Powered Creative Signals Turn ‘Primetime’ Into ‘You Time’
Kerv Interactive’s Jay Wolff: AI-Powered Creative Signals Turn ‘Primetime’ Into ‘You Time’
16 Nov 2025
Samsung Ads’ Courtney Howell: Native TV Placements Capture 11 Minutes of Daily Decision Time
Samsung Ads’ Courtney Howell: Native TV Placements Capture 11 Minutes of Daily Decision Time
29 Oct 2025
Takeda’s Katie Van Horn: Condition-Based Audiences End Wasted Impressions in Pharma TV
Takeda’s Katie Van Horn: Condition-Based Audiences End Wasted Impressions in Pharma TV
20 Oct 2025
Alliant’s Suvadip Choudhury: Third-Party Data Gets an ‘Icky’ Reputation. But TV Advertisers Are Missing the Point
Alliant’s Suvadip Choudhury: Third-Party Data Gets an ‘Icky’ Reputation. But TV Advertisers Are Missing the Point
17 Aug 2025
DirecTV’s Matt Van Houten: There’s No Stopping Pause Ads From Going Mainstream
DirecTV’s Matt Van Houten: There’s No Stopping Pause Ads From Going Mainstream
14 Jul 2025