Agencies Need To Change And Experiment Like Marketers: S4’s Sorrell

CANNES—The world’s biggest agencies are “strapped” by their structure and hesitant to experiment, while advertisers are taking back control and experimenting more than ever, according to Sir Martin Sorrell. “It’s not in-housing, it’s part of a much broader trend,” the former CEO of WPP says in this interview with Beet.TV at the Cannes Lions International […]

 

Sorrell’s Progress: Combining Creative & Programmatic

PHOENIX – It was only three years ago that advertising agencies stood accused, by the ANA’s K2 Transparency Report followed by a host of others, of operating a system of rebates and kickbacks that worked against brand clients by hiding substandard effectiveness. Now Sir Martin Sorrell, the man who used to run the world’s largest […]

 

Behind The Headlines At CES, ‘Significant’ TV Viewing Changes: WPP Group’s Sir Martin Sorrell

LAS VEGAS – At events like CES 2018, noisy headlines about bright, shiny new technology can get ahead of reality. Take advanced television and shifting viewing habits, as seen through the eyes of WPP Group CEO Sir Martin Sorrell. “If you define television as screen and screen hours, there’s a bigger opportunity than there’s ever […]

 

WPP’s Sir Martin Sorrell: Lots Of Innuendo But Still No Facts About U.S. Agency Billing Allegations

COLOGNE – After more than a year and innumerable reports and headlines, WPP CEO Sir Martin Sorrell still doesn’t understand the genesis of widespread commentary about agency-client transparency in the United States. He says those who are worried about transparency should take a look at the Middle East, Japan and China. “It’s unfortunate what has […]

 

WPP’s Sorrell Sees ‘Groundswell’ Of Client Attitude for Programmatic TV

CANNES – Sir Martin Sorrell says marketers are changing their attitudes toward programmatic media buying at the same time as the growth of alternative content continues unabated. In this interview with Beet.TV, he also talks about WPP’s investments in content producers and how advertising “in one form or other” is seeping into Netflix. In the […]

 

WPP’s Sir Martin Sorrell on Cannes: Excessive & Expensive But No Boycott

CANNES – Because it may have grown to become too big and too expensive, the Cannes Lions Festival of Creativity should be examined for its location and format, according to Sir Martin Sorrell. However, boycotting the event or not participating is not the right approach, according to the Founder & CEO of WPP. Sorrell’s comments […]

 

Sir Martin Sorrell: “The Medium Has Become More Important Than the Message”

LAS VEGAS – The vast changes in media, technology and data have dramatically transformed  the advertising industry. Indeed the changes have transformed the very nature of the world’s largest media and advertising company WPP, says its founder and CEO Sir Martin Sorrell, in this interview with Beet.TV He sees CES as sort of metaphor for […]

 

Big Changes in the Values of Brands Powered by Geography and Technology, Sir Martin Sorrell

In the past 10 years, since the WPP-owned global brand consultancy Millward Brown has tracked the value of brands with its BRANDZ 100 rankings, there have been many changes.  Over that period, nearly half of the companies have changed.  This upheaval  has been powered by two major factors:  geography and technology innovation observes Sir Martin […]