comScore

Comscore’s Bagdasarian: Linear TV Must Be Part of the Performance Story

7 May 2024

A GPS For Media: Comscore’s Ruthruff Believes In Measurement ‘Triangulation’

1 Nov 2023

‘We’ve Arrived’: Comscore’s Hinnant Heralds The Multicurrency Transition

9 Aug 2023

Programmatic TV: A New Era of Efficiency and Audience Targeting

14 Jul 2023

How Multi-Currency Happens: Comscore’s Gotch On Up-Skilling & Embracing Local Change

6 Jul 2023

NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’

11 May 2023

Comscore Taps Purchase Data To Help Measure Ad Impact

26 Apr 2023

New Currencies Are Old News: Comscore’s Carol Hinnant

29 Nov 2022

The Road To Alt Currencies: Comscore’s Hinnant

25 Jul 2022

The Recipe For A New Currency: Comscore’s Wilson

3 May 2022

Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson

23 Feb 2022

‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement

6 Jan 2022

A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement

2 Jan 2022

Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater

28 Apr 2021

Addressable Ads Promise Outcome-Based Metrics: Comscore’s Scott Worthem

1 Apr 2021

Three Trends Rebooting TV Measurement: Comscore’s Algranati

11 Jan 2021

How To Solve Identity & Safeguard Privacy: Comscore’s Gantz

23 Sep 2020

Racial Diversity Programs Must Address Systemic Racism, Comscore’s Tershone Phillips

5 Jul 2020

Comscore & LiveRamp Partner For ‘Reliable TV Information’: Livek

1 Jun 2020

Context & Audiences, Targeting In Tandem: Comscore’s Gantz

21 Apr 2020