Netherlands Leads The World On Unified Video Measurement: Kantar Media’s Brown

The US is lagging behind in efforts to create a unified currency for measuring TV and video consumption across platforms – but only because the size of the business there makes it a juggernaut that is difficult to push. That is the viewpoint of one media measurement chief who has a great global overview of the worldwide pace […]

 

Census-Level TV Data Begins To Go Global: Kantar’s Swadley

LONDON — The US is not the only TV market where census-level data has begun to be used to target television advertising campaigns. The technology is also being deployed in other markets, too, according to one of the industry’s top media measurers. “I think census-level data is very much a reality now,” says Margo Swadley, […]

 

Kantar Media’s Brown On Cross-Media Measurement Roadmap

SEVILLE — Kantar Media helps advertising businesses measure the reach of content across many media. The new challenges are measuring digital screens and tying together measurement of multiple screens. Speaking with Beet.TV, CEO Andy Brown explains Kantar Media’s approach to new TV and video platforms: “It’s a process of evolution, there’s a roadmap: “We start with ‘Extended TV’, […]

 

Tuning Data Brings ‘True Commercial Ratings’ To Digital Ads

Advertisers imagine a world where they target ads by knowing just what viewers are watching. In digital, that world is coming in time. But, in analog, it’s already here. Around a million US households are feeding their TV tuning data to media monitor Kantar Media, which uses it to help WPP stablemate Xaxis buy digital […]

 

Kantar’s Breheney Sees Mixed Uses For TV Tuning Data

Today, the TV tuning habits of a million American households is helping Kantar Media advertising partners target digital ads. Tomorrow, the applications could be far more widespread. “One of the things on our roadmap, as we’re very integrated in television, is to broaden the perspective,” Kantar chief commercial officer Bud Breheney tells Beet.TV. “You have […]

 

Kantar’s TV Data Helps Xaxis Target Online Ads

They may be considered different media, but internet and TV advertising are getting joined at the hip. Case in point is how knowledge of TV viewing habits is increasingly informing the online component of multi-channel ad campaigns. Kantar Media chief commercial officer Bud Breheney tells Beet.TV Kantar’s data about Americans’ TV tuning behavior is being […]