Fragmentation Has Unleashed Creative Complexity: Mediaocean’s Nardone

The Big Bang that began when the internet was unleashed on consumers shows no sign of abating. A proliferating number of digital media platforms is delighting audiences – and making a headache for communicators. In this video interview with Beet.TV, John Nardone, President, Mediaocean, explains why there is a chronic need to soothe creative complexity. Different […]

 
 

Efficiency & Equality: Mediaocean’s Dorman Aims At Customer Satisfaction

In a fast-moving business world, companies are challenged not only to most effectively execute a media strategy but also to do the right thing. Stephanie Dorman wants to help them do both. In this video interview with Beet.TV, the chief customer officer at Mediaocean says brands and agencies are searching for answers to some big […]

 
 

Mediaocean’s Goldman Sets Sail For 2022 Ad Growth

For Mediaocean, 2022 may have started with the cancellation of its planned big events at Consumer Electronics Show in Las Vegas. But, after quickly pivoting to digital delivery, the company is forecasting ad buyers, too, will be leaning into new channels. In this video interview with Beet.TV, Mediaocean chief marketing officer Aaron Goldman explains what […]

 
 

Brands Need Help Adjusting To Remote Innovation: Mediaocean’s Nardone

Has the novelty of remote working worn off? The answer to that depends on who you ask. But, if you ask John Nardone, he’ll say a lot of brands are now struggling to cope with the twin pressures of the “great resignation” and the wish to enact boundary-pushing change. In this video interview with Beet.TV, Nardone […]

 
 

Beyond Point Solutions: Mediaocean’s Gupta Targets Three-Layered TV Ad Efficiency

LOS ANGELES — When you already facilitate a gargantuan chunk of media spending, any improvements you make to the platform could yield huge results. That is the place at which Mediaocean finds itself. In this video interview with Beet.TV, Anupam Gupta, Chief Product Officer, Mediaocean, explains the areas his company is focused on improving for 2022. […]

 
 

#BeetCast: Investing in Diversity Needs More Inclusive Planning and Measurement, Spark Foundry’s Jason Smith

While we are focused this week on our June 23 Responsible Media event around initiatives from GroupM, other media agencies charting their own course to to a more inclusive, sustainable media landscape. In this week’s episode of the #BeetCast we explore the topic through the initiatives of the Publicis Groupe and the Spark Foundry agency. […]

 
 

Innovation, Determination and a Business Class Upgrade: My Chat with Lance Neuhauser, President of Mediaocean

Very happy to welcome to the podcast Lance Neuhauser, a visionary leader and a great guy. Lance has a fascinating background as a veteran media agency executive at Omnicom and in recent years, as a pioneering entrepreneur. He is the co-founder of 4C Insights. Last year, the company was sold to Mediaocean where he now […]

 
 

A Big Legacy Player Transformed: Bill Wise on the New Mediaocean

For over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both TV advertisers and sellers., powering ad management, inventory and billing. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. These are […]

 
 

The New Local: Mediaocean’s Kane Aims To Automate Ad Sales

The COVID-19 pandemic has thrown momentum back toward local media planning and buying that had begun to look like a poor relation to national. So Mediaocean, whose software helps advertisers automate their operations, is launching new tools to bring further efficiencies to what it says is still a highly manual process. In this video interview […]

 
 

Marketing2020 Findings: Marketers Need ‘Business Owner’ Mindset

CANNES – Marketing departments need to think more like business owners as opposed to captains or coaches if they want their businesses to grow. That’s one of the early findings in the latest iteration of Marketing2020, which is led by Kantar Vermeer and the Association of National Advertisers (ANA), among others. Kantar has been collaborating […]

 
 

Beyond The U.S., Nielsen’s Data Reach Extends To 54 Markets

CANNES – Even as the U.S. advertising and media industry seeks to move beyond legacy television viewing metrics from Nielsen, the company is embedding itself in data decisioning abroad. Australia and Hong Kong are two illustrative examples of its activity in 54 markets, as explained by Toni Petra, EVP of Nielsen Watch. Nielsen is about […]

 
 

Nielsen DMP Is ‘Connective Tissue’ In Addressable Link With Sony Crackle

CANNES – When most people consider a data-management platform (DMP), they see data and technology. Damian Garbaccio of Nielsen, which Sony Crackle recently chose to power its addressable advertising capabilities, sees “connective tissue” between data and measurement assets. Garbaccio, EVP, Advertiser Direct & Marketing Cloud, is working with Sony Crackle and much of its connected […]

 
 

Blockchain ‘Will Improve Quality Of Agency Life’: Cannes Panel

CANNES — A lot of industry insiders are talking these days about how the traditional ad agency is dying. That may or may not be true, depending on your persuasion. But a 2018 intervention by new blockchain technology could at least improve the quality of agencies’ lives in the foreseeable future. That was the hope […]

 
 

Havas’ Ankeney: It’s All About Meaningful Data

CANNES – Whether it’s marketers catching up, getting head or trying to leapfrog others, the need for transformation is the theme that drives everything, to Shane Ankeney, President, Havas Media Group North America. “They are looking to us as change agents, as transformation stewards, to help them do that because they realize that it’s very […]

 
 

Nielsen’s O’Grady Sees ‘Collective Responsibility’ For Transparency

CANNES – Within the current digital media ecosystem, it’s too easy to “mask over the blemishes of core data.” It’s this aspect of transparency in particular that marketers should be questioning, according to Matt O’Grady, CEO Nielsen Catalina Solutions. “Transparency is unquestionably the table stakes at this point,” O’Grady says in this interview with Beet.TV […]

 
 

Having Built Horizon On Integration, Koenigsberg Wants Even More

CANNES – It’s a particularly complicated and challenging time for agencies and their marketer clients. This is why Horizon Media’s Bill Koenigsberg tries to keep things simple. Clients want transparency, speed to market, integration “and they want you dealing with business outcomes,” the President, CEO & Founder of Horizon says in this interview at the […]

 
 

ANA Pursues Global Support For CMO Masters Circle Initiative At Cannes

CANNES – The Association of National Advertisers made its first trip to the Cannes Lions International Festival of Creativity this month with a mission: to induce global CMO’s to embrace and participate in its CMO Masters Circle pro-growth initiative. As Masters Circle was being established in the U.S., the ANA “started to recognize fundamental flaws […]

 
 

New Blockchain Ad Consortium Debates An End To Ad ‘Inertia’

CANNES — Worries from ad buyers and sellers over how portions of their money get siphoned off by ad-tech platforms have prompted an “inertia” in which players have become reticent to try new tools. But a panel of industry executives convened by Beet.TV debated how blockchain technology could usher in a new era of transparency […]

 
 

GroupM’s Montgomery: Ads In Brand-Safe Environments Work Better

CANNES – Over the next couple of years, ensuring digital brand safety for marketers will become table stakes for publishers. In the meantime, GroupM is shifting the conversation with its clients to how ads perform better in truly brand-safe environments. “I think we’re moving into a stage where brand safety will become a commodity. Within […]

 
 

A Shorter Cannes: Fewer Agency Execs, More Brands And Consultancies

CANNES – Shortened by one day this year, the Cannes Lions International Festival of Creativity attracted fewer agency people. But there was a 30% increase in attendance by brand marketers and a 20% rise in the number of consulting firms, according to MediaLink Vice Chairman Wenda Harris Millard. So the Festival is still a “very […]

 
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