Starcom’s Richman Looks to New Opportunities at CES, More Addressable TV

The upcoming CES show is both a vehicle for motivation and inspiration. So says Amanda Richman, President of Investment and Activation of Starcom USA, in this pre-show interview with Beet.TV. “It is an opportunity to see what are the next products that consumers will love that we can align with, and what the behaviors will be and […]

 

Carat CEO Doug Ray Looks to New TVs and Data at CES

For some time now, TVs have been king at the annual CES show and they still will be in 2017, but data is the big opportunity too, says Doug Ray, U.S. CEO of media agency Carat. At the show, he’ll be checking out what’s new in 4K, 8K OLED, as well as connected TVs and […]

 

Sir Martin Sorrell: “The Medium Has Become More Important Than the Message”

LAS VEGAS – The vast changes in media, technology and data have dramatically transformed  the advertising industry. Indeed the changes have transformed the very nature of the world’s largest media and advertising company WPP, says its founder and CEO Sir Martin Sorrell, in this interview with Beet.TV He sees CES as sort of metaphor for […]

 

Digitas’ Media Chief Shlachter to Publishers: Don’t Stuff too Many Ads

Publishers take note: consumers are in control and annoying advertising will drive them away warns Adam Shlachter,  Chief Investment Officer at Digitas LBi, in this interview with Beet.TV.  He cautions publishers not to “stuff and ad into every pixel” on a screen. We spoke with him about the changes underway in digital media.  This interview […]

 

Xaxis CEO Brian Gleason: Programmatic Outlook for 2016: Addressable TV Will be Big

The year ahead in the programmatic video sector will see a big expansion into addressable advertising; the implementation of programmatic offerings will be more consumer-oriented – and the proliferation of big tech stacks will mean greater interoperability between them, predicts  Brian Gleason, the newly named global CEO of WPP’s Xaxis data and programmatic unit. We spoke with […]

 

Viacom Aims to Pioneer Delivery & Attribution of Addressable TV Ads

Viacom is aiming to be a “pioneer” in delivering video advertising on a one-to-one, or addressable basis, says Julian Zilberbrand, Executive Vice President, Audience Science, in this interview with Beet.TV Coupled with the ad delivery, will be the development of essential attribution modeling, he adds. Zilberbrand recently joined Viacom in the new position from ZenithOptimedia […]

 

Dynamic Creative is the “Next Big Wave” in Media, Omnicom Digital Chief Jonathan Nelson

SAN FRANCISCO  — Programmatic buying buying has become a “huge component” of our business, says Jonathan Nelson, CEO of Omnicom Digital, in this interview with Beet.TV  The “next big wave” will be dynamic creative advertising tied to the programmatic buy, he says. We spoke with him last month in San Francisco about emergence of new vertical […]

 

GroupM’s Rob Norman CES Preview: The Scope of “Immersive vs. Passive” Experiences

Insights gleaned from the acres of show floor space at CES will not about the latest curved TV screens, it will be the “bits in the middle” — meaning innovations taking place between the two “poles” at the show:  one being “immersive” experiences like VR and passive, and the other sensor-based technologies like smart appliances […]

 

Whirlpool Focuses on Brand Metrics in Every Day Cares Campaign

LAS VEGAS — Appliance maker Whirlpool recently launched its Every Day Cares campaign, built out of consumer insights, says Bill Beck, Senior Director Mass Brands & Channel Marketing, at Whirlpool in an interview with Beet.TV from the CES show. The campaign consists of TV, social, and digital, with online video as one of the centerpieces. The […]

 

USC’s Center for the Digital Future Director: TV Is at a Tipping Point

LAS VEGAS – Television is at another tipping point, says Jeffrey Cole, founder and director of the Center for the Digital Future, a research and policy institute in the USC Annenberg School for Communication and Journalism. Citing HBO’s plans to launch an over-the-top service, Cole predicts television will soon change profoundly – and that content is going […]

 

Content Indexing As Important As Traditional Data Collection: Veenome CEO

LAS VEGAS – The content that a viewer chooses to watch may be just as, if not more, important for targeting as traditional demographic data collected about said viewer, says Kevin Lenane, founder and CEO of Veenome. This concept, which Veenome focuses on, is termed the “viewing moment.” By collecting attributes about the content itself, Veenome […]

 

Facebook to Surpass YouTube in Video Consumption: Unruly President Predicts

LAS VEGAS – “Social video” – videos which viewers opt in or opt out of watching – is expanding rapidly, says Richard Kosinski, president of Unruly. The company, which helps brands get their assets watched, tracked and shared across the internet, focuses especially on this category of video. Kosinski says he predicts that 2015 will be the […]

 

Tastemade Puts Brand Video On The Menu

LAS VEGAS — Tastemade, a food and travel publisher and community whose producers and users publish video reviews, has steadily built up over 350,000 video subscribers on its YouTube channel. Now it is hoping more brands will take an opportunity to leverage that audience. Programming head Oren Katzeff tells Beet.TV the company has a studio, a […]

 

WebMD’s Schlanger Writes An Original Video Prescription

LAS VEGAS — A just-announced new video series on health innovations presented by a TV news anchor will not be the only foray WebMD makes in to video this year. Earlier this month, the health publisher previewed “Future of Health with Robin Roberts”, a digital mini-series fronted by the Good Morning America co-host. It will be […]

 

Using Data Creatively: BPN’s CEO

LAS VEGAS – At CES, the amount of new technology giving consumers control – of content, of time – is ever-present and growing. “We don’t lament the control of the consumer too much,” says Rob Kabus, Global CEO of BPN. “We think that’s a great thing because it’s creating these amazing environments and moments and […]

 

HBO, CBS and Sling TV Signify Real Movement to Multiscreen

LAS VEGAS – For years there’s been chatter about moving the video workflow to IP and multiscreen, but there’s finally a lot of real movement, says Mio Babic, President & CEO, iStreamPlanet. This noise is especially evident around the recent announcements by HBO, CBS and Sling TV about streaming and stand-alone services. iStreamPlanet’s platform enables their customers – DirectTV, Microsoft, AT&T, […]

 

TV Advertising will be Sold by “Impression” (eventually) Group M’s Irwin Gotlieb

LAS VEGAS — The way TV ads are bought and sold is about to look a lot more like the web – but the web will have to look like TV first, says the chairman of the world’s largest media investment agency. “Television is sold on a 30-second spot basis, while digital is sold on […]

 

Connected TVs Are Richer Ad Environments: Brightline’s Aksman

LAS VEGAS — The burgeoning array of internet-connected TVs won’t change the industry just because they are connected to the internet – they also offer new ways to interact with content. “In an OTT (over-the-top) environment, it’s a more dynamic environment,” Rob Aksman, founder of BrightLine, which enables interactive ads for brands on interactive TV […]

 

Cisco Boxes Clever With New STB Technology

LAS VEGAS — Cisco used its visit to the Consumer Electronics Show to talk about new set-top box capabilities it is giving pay-TV operators. Company CTO Ken Morse, in this video interview with Beet.TV, talks about: Kabel Deutschland – A new box coming next year will meld live, on-demand, catch-up and time-shifted TV with internet video. […]

 

15 Billion Video Devices By 2020: Ericsson

LAS VEGAS — Networks technology vendor Ericsson has a conception of the media world in five years’ time. “The Networked Society… our vision for the year 2020 – everything that can benefit from connection to the internet will indeed will be connected,” Ericsson content delivery marketing head Lisa Skelton tells Beet.TV. “Of those 50bn connected devices, 15bn will, at […]

 
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