The Past, Present and Future of Deterministic Data and Addressable Advertising

Data has reshaped the buy and sell sides of the advertising industry, as traditional channels begin to adopt digital tools. This shift in dynamic has meant the industry has had to evolve as well, and Spectrum Reach and Horizon Media are two such companies rethinking their strategies in a period of ongoing change. At the […]

 

Addressable TV Hitting Scale: 605’s Horner

Some of the best dishes take a long time to cook. And that has certainly been the case with advanced TV ad targeting, the new practice of laser-guiding ad creative for just the right viewer of a connected TV device. In this video interview with Beet.TV, the woman who runs product at a leading TV […]

 

Fox’s Levine Joins 605, Sees A ‘Multi-Currency’ Future

As Noah Levine joins 605 from Fox, he sees in the television data analytics firm the capabilities of helping clients navigate a “multi-currency future.” He joined 605 two weeks ago as Chief Revenue Officer “because I believe the TV industry is entering a new period of change,” Levine says in this interview with Beet.TV. “The […]