Understandably Complicated: WPP’s Sorrell On Europe’s New Privacy Rules

Digital advertisers will wake up to a new dawn on May 25, one in which they had better tread carefully with how they use audience data – or risk a new penalty fine of up to 4% of global turnover. The European Commission’s General Data Protection Regulation updates prior consumer data protection rules in a […]

 
 

Sorrell On Why Brands Have An Internal Battle For Ecommerce

COLOGNE — Mondelēz International has previously described it as one of the fastest-growing revenue generators for brands – so why are clients scrapping internally over the ecommerce opportunity? In this video interview with Beet.TV, WPP CEO Sir Martin Sorrell says that ecommerce, with which brands now have the ability to sell directly to customers and not […]

 
 

Sorrell Wants Less ‘Clunky’, More ‘Flexible’ From Tech’s ‘Fearsome Five’

COLOGNE — At last year’s DMEXCO, WPP Sir Martin Sorrell promised he would finally join Twitter – if CEO Jack Dorsey showed up at the next event. Well, at this week’s 2017 occurrence of the digital ad gathering in Germany, the pair graced the stage together, and Sorrell joined the social network live in front […]

 
 

It’s Still Not The Year Of Mobile Advertising: WPP’s Sorrell

BARCELONA — Despite years of promise, mobile advertising has still not developed in to a full-fledged advertiser medium, because inadequate technology is causing advertisers to hold back on spending. That is according to the boss of the world’s largest ad agency holding group, WPP CEO Sir Martin Sorrell. Speaking with Beet.TV in this video interview at Mobile World Congress, […]

 
 

WPP’s Sorrell Kicks Back At ‘Suicidal’, Shady Ad Deals

BARCELONA — The boss of the world’s largest ad agency holding group has come out fighting against back-handers and kick-backs that are rapidly becoming a stain on the advertising industry – and which could ultimately hurt it. “There are some things going on in the industry which are just unacceptable in my view, in terms of […]

 
 

WPP’s Chief Sorrell Aims To Integrate ‘One Firm’

LAS VEGAS —  It is the world’s largest advertising agency holding group. That means WPP operates dozens of owned units, agencies, acquisitions and investments, across the advertising value chain. At time of writing, for example, WPP’s website lists some 400 subsidiaries under its umbrella. CEO Sir Martin Sorrell thinks the situation could stand some tidying up […]

 
 

WPP’s Sorrell Wants Snapchat & AOL To Challenge Digital Ad Duopoly

COLOGNE — The world’s biggest ad agency holding group may soon spend more money with Mark Zuckerberg than with Rupert Murdoch, as it aims to shrink its reliance on Google in the media mix. But its CEO is still searching for other horses to back, in a digital ad world that is increasingly led by just two runners. Sir Martin Sorrell reveals to Beet.TV […]

 
 

WPP’s Sorrell Vows To ‘Up Tempo’ On Viewability Demands

BARCELONA — With data suggesting a large percentage of online ad views are being called by fake users (malicious lines of code written by nefarious publishers racking up fraudulent clicks), advertisers have become worried. Now the boss of the world’s biggest ad agency holding group is repeating his call for online platforms to do more for […]

 
 

Big Changes in the Values of Brands Powered by Geography and Technology, Sir Martin Sorrell

In the past 10 years, since the WPP-owned global brand consultancy Millward Brown has tracked the value of brands with its BRANDZ 100 rankings, there have been many changes.  Over that period, nearly half of the companies have changed.  This upheaval  has been powered by two major factors:  geography and technology innovation observes Sir Martin […]

 
 

WPP’s Sorrell Wants Nikkei To Make FT More Ad-Friendly

It was a WPP agency that devised The Financial Times’ once-famous marketing slogan, “No FT, no comment.” So, what does WPP CEO Sir Martin Sorrell think of Pearson’s sale of its newspaper to Japan’s Nikkei for £844m ($1.3bn) this week? Speaking with Beet.TV in this video interview, Sorrell urges Nikkei to thaw an approach to advertisers he […]

 
 

WPP Launches Content Agency with Daily Mail and Snapchat

CANNES – WPP is “placing its bets” with a variety of investments and initiatives outside what has been typically been a media holding company, explains CEO Sir Martin Sorrell in this interview with Beet.TV  The latest is a content creation agency created in alliance with Daily Mail and Snapchat, the company announced this morning in Cannes. […]

 
 

Martin Sorrell’s ‘Near-Death Experience’ And Bouncing Back From Mistakes

When Martin Sorrell bought in to WPP in 1985, it was the start of a journey that would end up making the world’s largest advertising holding group. What most people probably don’t know, however, is that, along the way, Sorrell nearly made a very costly mistake. Asked by Beet.TV in this video interview to regale his biggest career setback, […]

 
 

Sir Martin Sorrell on Transformation of Advertising and of WPP

What does a $31 billion market cap earn the world’s largest ad agency holding group? A status as amongst the most diversified and forward-thinking of communications agencies out there. When Sir Martin Sorrell took a controlling stake in what was then a shopping basket maker, Wire & Plastic Products, in 1985, little did most peers suspect […]

 
 

Sorrell’s Forecast: 2015 Will Be A Bit Better Than 2014

LAS VEGAS — Don’t go expecting any major bumps in the economic road in the year ahead. The CEO of the world’s biggest ad agency holding group, WPP, says 2015 will have a familiar look. “Overall, I see ’15 being slightly better than ’14,” Sir Martin Sorrell tells Beet.TV in this video interview. “This time […]

 
 

WPP’s Sorrell Bets On Sports Value With Bruin Investments

LAS VEGAS – Advertising and communications agency holding group WPP’s CEO Sir Martin Sorrell says the company has invested in new sports marketing firm Bruin Sports Capital to unify its broad offering for a live sports entertainment industry that will continue to boom. “The rights prices around (global) sporting events …  have continued to rise… much […]

 
 

WPP’s Sorrell: We Are a Content Company

Wikipedia may describe WPP as an “advertising and public relations company” – but CEO Sir Martin Sorrell has a much broader definition that that. Compelled by a muted ad outlook, the world’s largest ad company will go on investing in content makers and taking the opportunity to produce its own, he tells Beet.TV in this video […]

 
 

Sorrell Sets WPP Target Of 45 Percent Digital Revenue

Over the last few years, we have observed as the big ad agencies have found a growing percentage of their revenue made up by two growth factors – digital and emerging global markets. Now WPP’s CEO Sir Martin Sorrell, becoming the latest LinkedIn influencers writer, is setting his target higher still: “Now we will accelerate […]