Unified Measurement

‘The Empowerment Moment’: Samsung Ads Lets Brands Plug Own Data Into Smart TV
‘The Empowerment Moment’: Samsung Ads Lets Brands Plug Own Data Into Smart TV
16 Dec 2021
Beyond Point Solutions: Mediaocean’s Gupta Targets Three-Layered TV Ad Efficiency
Beyond Point Solutions: Mediaocean’s Gupta Targets Three-Layered TV Ad Efficiency
15 Dec 2021
Unifying Linear TV and CTV Drives Value for Brands: Amobee’s Nick Brien
Unifying Linear TV and CTV Drives Value for Brands: Amobee’s Nick Brien
14 Dec 2021
Explosion After Inertia: FreeWheel’s Clark On Advanced TV Evolution
Explosion After Inertia: FreeWheel’s Clark On Advanced TV Evolution
9 Dec 2021
OpenAP’s New XPm Brings Cross-Platform Deduplication To TV, CEO Levy Says
OpenAP’s New XPm Brings Cross-Platform Deduplication To TV, CEO Levy Says
9 Dec 2021
Getting Media Channels to Work Together for Marketers Is Key Priority: Yahoo’s Beau Ordemann
Getting Media Channels to Work Together for Marketers Is Key Priority: Yahoo’s Beau Ordemann
8 Dec 2021
‘We’re Not Planning Linear-First’ for Next Upfront: Omnicom Media Group’s Kelly Metz
‘We’re Not Planning Linear-First’ for Next Upfront: Omnicom Media Group’s Kelly Metz
7 Dec 2021
Video Headwinds Bring Agency, Measurement Changes: Samba TV’s Belaidi
Video Headwinds Bring Agency, Measurement Changes: Samba TV’s Belaidi
7 Dec 2021
Effectv’s Brauer Melds Different Data To Create Better Ad Outcomes
Effectv’s Brauer Melds Different Data To Create Better Ad Outcomes
1 Dec 2021
Marketers Can Simplify Media Strategies Amid Market Complexity: Wavemaker’s Vinny Rinaldi
Marketers Can Simplify Media Strategies Amid Market Complexity: Wavemaker’s Vinny Rinaldi
24 Nov 2021
Media Marketplace Needs to Face 5 Key Issues: Furious’s Ashley Swartz
Media Marketplace Needs to Face 5 Key Issues: Furious’s Ashley Swartz
23 Nov 2021
Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’
Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’
22 Nov 2021
Beet Retreat Speakers in Santa Monica 2021
Advanced TV Industry Moves Toward Standards: Voices From the #BeetRetreat on Our Podcast
22 Nov 2021
WarnerMedia Issues RFI for Audience Measurement Amid Shift in Viewer Habits
WarnerMedia Issues RFI for Audience Measurement Amid Shift in Viewer Habits
16 Nov 2021
‘TV Is Never Going Back to Single Currency Provider’: VAB’s Sean Cunningham
‘TV Is Never Going Back to Single Currency Provider’: VAB’s Sean Cunningham
27 Oct 2021
TV Measurement Must Be More ‘Value-Based’: NBCUniversal’s Kelly Abcarian
TV Measurement Must Be More ‘Value-Based’: NBCUniversal’s Kelly Abcarian
26 Oct 2021
What’s Next For TV Ad Data? Views From Amobee, Canvas, Constellation, Molson Coors, Magna, OpenAP, Publicis & Disney Execs
What’s Next For TV Ad Data? Views From Amobee, Canvas, Constellation, Molson Coors, Magna, OpenAP, Publicis & Disney Execs
13 Oct 2021
TV Measurement at a Crossroads:  #BeetCast Podcast w/ Jon Watts Jo Kinsella and Jonathan Steuer
TV Measurement at a Crossroads: #BeetCast Podcast w/ Jon Watts Jo Kinsella and Jonathan Steuer
27 Sep 2021
Cross-Screen Metrics Are Evolving With Ad Targeting: Roku’s Louqman Parampath & GroupM’s Matt Sweeney
Cross-Screen Metrics Are Evolving With Ad Targeting: Roku’s Louqman Parampath & GroupM’s Matt Sweeney
5 Aug 2021
Cross-Screen Metrics Don’t Have to Be ‘Perfect’ to Be Effective: Wavemaker’s Rinaldi
Cross-Screen Metrics Don’t Have to Be ‘Perfect’ to Be Effective: Wavemaker’s Rinaldi
28 Jul 2021