Unified Measurement

TikTok Tackles Attribution’s Blind Spot, Starting With Google Analytics
15 Oct 2025
Beyond the First-Party Data Rush, the Real Work Is Making It Smart
17 Aug 2025
CTV’s Promise Outpaces Its Plumbing, Say Experts from Digitas, Roku, Index Exchange and EX.CO
17 Aug 2025
Marketers Need Simpler, Smarter Paths to Audience Insights: TransUnion’s Brian Silver
15 Jul 2025
Perion’s Tal Jacobson: CMOs Still Can’t Show CFOs What Their Media Dollars Actually Do
14 Jul 2025
Streaming Surpasses Linear, but Ad Challenges Persist: Simulmedia’s Dave Morgan
8 Jul 2025
Instacart’s Castelli: The Cure for Retail Media’s Growing Pains Is Consolidation
23 Jun 2025
Roku-Amazon Partnership Creates Largest CTV Identity Solution, Driving Performance Gain
22 Jun 2025
The Year of Simplicity: IPG’s Owen Seeks Measurement Solution to Retail Media’s Proliferation
18 Jun 2025
Roku and Amazon Join Forces to Expand Reach of Streaming Ads Across U.S. Households
17 Jun 2025
The Trade Desk’s Craig Spirelli: Combining Data and Content Is the Holy Grail
10 Jun 2025
PMG’s Treon: CTV Success Requires ‘Controlling the Chaos’ of Fragmentation
27 May 2025
Cadent Positioned as a Predictive for Ad Outcomes, Says President Doug Rozen
18 May 2025
Innovid’s Smith: Actionable Ad Results Needs Independence, Intelligence and Innovation
13 May 2025
McKinsey’s D’Angelo: Balance Ad Precision with Practicality
6 May 2025
Life After Upper-Funnel: Mediaocean’s Bill Wise on TV’s Performance-Driven Efficiency Quest
1 May 2025
Women’s Sports Emerging Amongst ‘Greatest Growth Markets’ for Advertisers: Brainlabs’ Anjlee Majmudar
23 Apr 2025
Streaming TV Advertising Repeats Cable’s Problems: Simulmedia’s Jonathan Steuer
22 Mar 2025
Advanced Identity and Measurement Bring Clarity to Chaotic Ad Market: TransUnion’s Dave Oliveira
11 Mar 2025
Yahoo Exec: Roku Partnership Brings Convergent TV, Addressability, Supply Path Optimization
9 Mar 2025