Unified Measurement

#BeetCast: Roku Doubles Commitments over 2020 in a Robust UpFront
#BeetCast: Roku Doubles Commitments over 2020 in a Robust UpFront
19 Jul 2021
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
16 Jul 2021
Panel Data Provide More Complete Picture of Viewing Habits: Comcast’s Claudio Marcus
Panel Data Provide More Complete Picture of Viewing Habits: Comcast’s Claudio Marcus
14 Jul 2021
Unified Audience Measurement Starts With Identity: Nielsen’s Karthik Rao & GroupM’s Matt Sweeney
Unified Audience Measurement Starts With Identity: Nielsen’s Karthik Rao & GroupM’s Matt Sweeney
8 Jul 2021
Build Back Better: MediaMath’s Zawadzki On The New, ‘Enterprise-Open’ Ad Infrastructure
Build Back Better: MediaMath’s Zawadzki On The New, ‘Enterprise-Open’ Ad Infrastructure
7 Jul 2021
TV Measurement Is Evolving As Viewing Habits Change: Execs From Nielsen, Forrester, Comcast, Wavemaker, Essence and GroupM
TV Measurement Is Evolving As Viewing Habits Change: Execs From Nielsen, Forrester, Comcast, Wavemaker, Essence and GroupM
30 Jun 2021
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
30 Jun 2021
Panel Data Provide More Complete Picture of Consumer Habits: Nielsen’s Kimberly Gilberti
Panel Data Provide More Complete Picture of Consumer Habits: Nielsen’s Kimberly Gilberti
22 Jun 2021
SMI Releases Pricing Intelligence Tools for Unified View of CPMs
SMI Releases Pricing Intelligence Tools for Unified View of CPMs
10 Jun 2021
CTV Offers Faster Data Insights Than Linear TV: App Science’s Helen Lum
CTV Offers Faster Data Insights Than Linear TV: App Science’s Helen Lum
9 Jun 2021
Audience Measurement Should Bolster Value of TV Content: NBCUniversal’s Kelly Abcarian
Audience Measurement Should Bolster Value of TV Content: NBCUniversal’s Kelly Abcarian
7 Jun 2021
Mobile, TV Data Provide Holistic Audience Insights: Omnicom Media Group’s  Kelly Metz
Mobile, TV Data Provide Holistic Audience Insights: Omnicom Media Group’s Kelly Metz
27 May 2021
Automation & Partnership Key To Future TV: Comcast’s Lemberg
Automation & Partnership Key To Future TV: Comcast’s Lemberg
26 May 2021
Hearst Leans On Partner Tech To Smoothe Complexity: Lustgarten
Hearst Leans On Partner Tech To Smoothe Complexity: Lustgarten
24 May 2021
NBCUniversal Touts “One Platform” Offering at its Upfront
NBCUniversal Touts “One Platform” Offering at its Upfront
17 May 2021
Linear Addressable TV Is ‘True Convergence Point’: Discovery’s Huda Kazi
Linear Addressable TV Is ‘True Convergence Point’: Discovery’s Huda Kazi
17 May 2021
Piecing It Together: Amobee’s Daft Re-Unifies Distribution For Media Owners
Piecing It Together: Amobee’s Daft Re-Unifies Distribution For Media Owners
17 May 2021
TransUnion is Powering OpenAP’s ID Solution
TransUnion is Powering OpenAP’s ID Solution
10 May 2021
Brands, DTC Marketers All Benefit From TV Ads: A+E’s Peter Olsen
Brands, DTC Marketers All Benefit From TV Ads: A+E’s Peter Olsen
6 May 2021
Omnichannel Strategy Demands Agency Integration: Canvas’s Paul Woolmington
Omnichannel Strategy Demands Agency Integration: Canvas’s Paul Woolmington
4 May 2021