Unified Measurement

TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement

7 Feb 2022

Discovery’s Coteman Gears Up For Cross-Platform Launch

3 Feb 2022

Unpacking Identity: TransUnion’s Spiegel Reclaims A ‘Generic’ Trend

2 Feb 2022

CFlight Driving Collaboration Ahead Of UK Launch: ITV’s Olivia Abraham

26 Jan 2022

Cross-Platform Frequency Capping Relies on Solid Metrics: ViacomCBS’s Travis Scoles

25 Jan 2022

MAGNA’s Benowitz Seeks A Single Currency Amid 2022 Video Growth

18 Jan 2022

NBCUniversal Joins Alt-Currency Movement, Taps iSpot.tv For Next Upfront

13 Jan 2022

NBCUniversal, RTL AdConnect Team To Jointly Sell Global Ad Inventory

12 Jan 2022

TV Ad Metrics Have More Room to Branch Out: Horizon Media’s Alex Stone

12 Jan 2022

Nielsen’s Big Year: Alpha Launch & MRC Re-Accreditation

11 Jan 2022

WarnerMedia Picks iSpot.TV, VideoAmp, Comscore For Cross-Screen TV Measurement

7 Jan 2022

‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement

6 Jan 2022

UK’s Cross-Media Initiative ‘Origin’ In The Build Phase: ISBA’s Taylor

4 Jan 2022

Cross-Media Currency Is Within Reach: Havas’s Diana Bernstein

3 Jan 2022

A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement

2 Jan 2022

Europe Is Forming New Alliances To Control Its TV Ad Data Destiny: RTL’s Coruble

28 Dec 2021

‘Cross-Platform Measurement Is Ready’: NBCUniversal’s Kelly Abcarian

22 Dec 2021

Media Buyers, Sellers Are ‘Frustrated with Status Quo’ of Measurement: VideoAmp’s Michael Parkes

21 Dec 2021

Unifying Inventory Is Key CTV Buyer Challenge: Experian’s Danaher

20 Dec 2021

TV Market Needs Next-Generation Standards: Comcast’s Pooja Midha

16 Dec 2021