Unified Measurement

How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
21 Apr 2022
Deterministic Data Can Drive New Currencies: Conviva’s Shears
Deterministic Data Can Drive New Currencies: Conviva’s Shears
19 Apr 2022
TV Ratings Need Inclusive, Comprehensive Viewer Data: Nielsen’s Deirdre Thomas
TV Ratings Need Inclusive, Comprehensive Viewer Data: Nielsen’s Deirdre Thomas
18 Apr 2022
‘We’re Focused on Next Generation of Media-Buying Tools’: Mediaocean’s Michael Tuminello
‘We’re Focused on Next Generation of Media-Buying Tools’: Mediaocean’s Michael Tuminello
13 Apr 2022
Data-Driven Linear Combines Scale and Precision: OpenAP’s David Levy Chats With Xandr’s Mike Welch
Data-Driven Linear Combines Scale and Precision: OpenAP’s David Levy Chats With Xandr’s Mike Welch
13 Apr 2022
Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
12 Apr 2022
Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
11 Apr 2022
Media-Buying Strategies Are Growing More Unified: Amobee’s Valerie Bischak
Media-Buying Strategies Are Growing More Unified: Amobee’s Valerie Bischak
11 Apr 2022
Innovation Is Transforming Media Measurement and Viewing Habits: CBS’s Radha Subramanyam
Innovation Is Transforming Media Measurement and Viewing Habits: CBS’s Radha Subramanyam
5 Apr 2022
Advertisers Will See Data-Powered Growth in Television: FreeWheel’s Jonathan Whitticom
Advertisers Will See Data-Powered Growth in Television: FreeWheel’s Jonathan Whitticom
4 Apr 2022
Solving Under-Valued Ads Takes Innovation: VideoAmp’s Goski
Solving Under-Valued Ads Takes Innovation: VideoAmp’s Goski
28 Mar 2022
This Will Be The First ‘Multicurrency Upfront’: VAB’s Sean Cunningham
This Will Be The First ‘Multicurrency Upfront’: VAB’s Sean Cunningham
20 Mar 2022
Disney Deal Marks Next Stage in Innovation for Ad Metrics: Samba TV’s Ashwin Navin
Disney Deal Marks Next Stage in Innovation for Ad Metrics: Samba TV’s Ashwin Navin
2 Mar 2022
Data-Driven TV Can Unify The Market: Spectrum Reach’s Moran
Data-Driven TV Can Unify The Market: Spectrum Reach’s Moran
1 Mar 2022
VideoAmp Deal Gives Marketers More Choice with Audience Measurement: Comcast’s Claudio Marcus
VideoAmp Deal Gives Marketers More Choice with Audience Measurement: Comcast’s Claudio Marcus
28 Feb 2022
Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson
Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson
23 Feb 2022
Multi-Currency Era Needs ‘Total TV’ Approach: Ampersand’s Rosen
Multi-Currency Era Needs ‘Total TV’ Approach: Ampersand’s Rosen
22 Feb 2022
Embrace TV’s Multi-Currency Future: Ampersand’s Pangis
Embrace TV’s Multi-Currency Future: Ampersand’s Pangis
17 Feb 2022
VAB’s Sean Cunningham Expects More TV Measurement Currencies to Flourish
VAB’s Sean Cunningham Expects More TV Measurement Currencies to Flourish
14 Feb 2022
Marketers Are Demanding More Actionable Metrics for TV: Samba TV’s Cole Strain
Marketers Are Demanding More Actionable Metrics for TV: Samba TV’s Cole Strain
8 Feb 2022