Unified Measurement

Schleider: Nielsen and Amobee Partnership Will ‘Level the Playing Field’ of Visibility Across Devices
12 Jan 2020
The Quest For Total TV: Gottlieb Seeks The Full Picture
2 Jan 2020
TVbeat Pooling TV Companies’ Ad Inventory
26 Dec 2019
GroupM’s Thomas Frets About Total Video Measurement
19 Dec 2019
Canoe Will Pilot ‘On Addressability’ In 2020
17 Dec 2019
Nielsen’s O’Grady Relishes Simpler Overseas Ecology
13 Dec 2019
West’s Last Acts At Sky: More Transparency & Industry Collaboration
11 Dec 2019
Modi’s Cestaro Has A Holiday Wish: No More TV Fragmentation
10 Dec 2019
OpenAP Adds CBS To Grow Advanced TV Scale
9 Dec 2019
MAGNA’s Anson: OTT Is a Complement to Linear TV
3 Dec 2019
TV Companies Uniting Against Duopoly: OpenAP’s Levy
28 Nov 2019
Addressable TV Hitting Scale: 605’s Horner
12 Nov 2019
Publicis’ Nicole Whitesel: TV Measurement Is Like a ‘Game of Thrones’ Scenario
4 Nov 2019
Publishers Must Collaborate For Planning Scale: Janus’ Shimmel
28 Oct 2019
OpenAP Grows Up: Next Step Is To Become A Marketplace, New CEO Levy Says
8 Oct 2019
IPG’s Engelgau On Identity & People In Marketing
3 Oct 2019
FreeWheel’s Discovery Deal, Explained By GM Marcus
30 Sep 2019
Convergence Is Not What You Think It Is: Amobee’s Smolin
30 Sep 2019
Excess Ads Break The TV Experience: M1’s Spengler
27 Sep 2019
Attribution Is Critical for Advanced TV: Comscore’s Wilson
27 Sep 2019
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