Unified Measurement

Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
28 Apr 2021
Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes
Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes
22 Apr 2021
‘Revenue Opportunity Has Pushed Convergence’: WideOrbit’s John Morris
‘Revenue Opportunity Has Pushed Convergence’: WideOrbit’s John Morris
20 Apr 2021
Act Now Or Miss The Window: Addressable TV Research Is ‘Call To Arms’
Act Now Or Miss The Window: Addressable TV Research Is ‘Call To Arms’
8 Apr 2021
TV Data Initiative Aims To Solve Data Ad Targeting ‘Mess’
TV Data Initiative Aims To Solve Data Ad Targeting ‘Mess’
7 Apr 2021
Ad Buyers Want Unified Measurement: LiveRamp’s Prasad
Ad Buyers Want Unified Measurement: LiveRamp’s Prasad
5 Apr 2021
Identity Graphs Are Learning To Talk To Each Other: OpenAP’s Davis
Identity Graphs Are Learning To Talk To Each Other: OpenAP’s Davis
25 Mar 2021
‘We’re Unifying into an Omnichannel Ad Platform’: Mediaocean’s Aaron Goldman
‘We’re Unifying into an Omnichannel Ad Platform’: Mediaocean’s Aaron Goldman
22 Mar 2021
Innovation Needed To Solve Media’s Silent Accounting Problems: Hudson MX’s Batson
Innovation Needed To Solve Media’s Silent Accounting Problems: Hudson MX’s Batson
21 Mar 2021
‘Cross-Media Measurement Has Potential for Huge Change’: Mastercard’s Ben Jankowski
‘Cross-Media Measurement Has Potential for Huge Change’: Mastercard’s Ben Jankowski
17 Mar 2021
‘We’re Trying To Be a Unifier’ for Linear, Digital Ads: Comcast Technology Solution’s Richard Nunn
‘We’re Trying To Be a Unifier’ for Linear, Digital Ads: Comcast Technology Solution’s Richard Nunn
16 Mar 2021
In TV Transformation, Keep Digital’s Hard Edges: Premium Media 360’s DePascale
In TV Transformation, Keep Digital’s Hard Edges: Premium Media 360’s DePascale
15 Mar 2021
Streaming Weds TV’s Branding Power with the Performance and the  Attribution of Digital, Roku’s Robbins
Streaming Weds TV’s Branding Power with the Performance and the Attribution of Digital, Roku’s Robbins
15 Mar 2021
Media Measurement Is Undergoing ‘Radical’ Change: Andy Brown
Media Measurement Is Undergoing ‘Radical’ Change: Andy Brown
10 Mar 2021
Rebooting Reach: Disney’s Valentino Combines Scale With Smarts
Rebooting Reach: Disney’s Valentino Combines Scale With Smarts
9 Mar 2021
Amobee to “Optimize” The Buy and Sell Side with Tim Spengler and Valerie Bischak
Amobee to “Optimize” The Buy and Sell Side with Tim Spengler and Valerie Bischak
4 Mar 2021
Ad Impressions, Not Ratings Points, Are Key to Future of Local TV: Meredith’s Doug Lowe
Ad Impressions, Not Ratings Points, Are Key to Future of Local TV: Meredith’s Doug Lowe
3 Mar 2021
Cross-Platform Measurement Gains Traction in Canada: SMI’s Darrick Li
Cross-Platform Measurement Gains Traction in Canada: SMI’s Darrick Li
28 Feb 2021
Convergence Means ‘Best of Both Worlds’ for Linear, Digital: WideOrbit’s Will Offeman
Convergence Means ‘Best of Both Worlds’ for Linear, Digital: WideOrbit’s Will Offeman
23 Feb 2021
A Big Legacy Player Transformed:  Bill Wise on the New Mediaocean
A Big Legacy Player Transformed: Bill Wise on the New Mediaocean
22 Feb 2021