Unified Measurement

‘Revenue Opportunity Has Pushed Convergence’: WideOrbit’s John Morris
20 Apr 2021
Act Now Or Miss The Window: Addressable TV Research Is ‘Call To Arms’
8 Apr 2021
TV Data Initiative Aims To Solve Data Ad Targeting ‘Mess’
7 Apr 2021
Ad Buyers Want Unified Measurement: LiveRamp’s Prasad
5 Apr 2021
Identity Graphs Are Learning To Talk To Each Other: OpenAP’s Davis
25 Mar 2021
‘We’re Unifying into an Omnichannel Ad Platform’: Mediaocean’s Aaron Goldman
22 Mar 2021
Innovation Needed To Solve Media’s Silent Accounting Problems: Hudson MX’s Batson
21 Mar 2021
‘Cross-Media Measurement Has Potential for Huge Change’: Mastercard’s Ben Jankowski
17 Mar 2021
‘We’re Trying To Be a Unifier’ for Linear, Digital Ads: Comcast Technology Solution’s Richard Nunn
16 Mar 2021
In TV Transformation, Keep Digital’s Hard Edges: Premium Media 360’s DePascale
15 Mar 2021
Streaming Weds TV’s Branding Power with the Performance and the Attribution of Digital, Roku’s Robbins
15 Mar 2021
Media Measurement Is Undergoing ‘Radical’ Change: Andy Brown
10 Mar 2021
Rebooting Reach: Disney’s Valentino Combines Scale With Smarts
9 Mar 2021
Amobee to “Optimize” The Buy and Sell Side with Tim Spengler and Valerie Bischak
4 Mar 2021
Ad Impressions, Not Ratings Points, Are Key to Future of Local TV: Meredith’s Doug Lowe
3 Mar 2021
Cross-Platform Measurement Gains Traction in Canada: SMI’s Darrick Li
28 Feb 2021
Convergence Means ‘Best of Both Worlds’ for Linear, Digital: WideOrbit’s Will Offeman
23 Feb 2021
A Big Legacy Player Transformed: Bill Wise on the New Mediaocean
22 Feb 2021
Xandr’s 2021: Third-Phase Unification & Simplification, SVP Hoffert Says
24 Jan 2021
Convergence of Linear TV, Digital Video Is Key Goal: Xandr’s Christina Beaumier
20 Jan 2021