Outcome Measurement

How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study
29 Jul 2021
Cross-Screen Metrics Don’t Have to Be ‘Perfect’ to Be Effective: Wavemaker’s Rinaldi
28 Jul 2021
Ad Attribution Is Gateway to Cross-Screen Measurement: Unilever’s Jennifer Gardner & GroupM’s Matt Sweeney
21 Jul 2021
Audience Measurement Should Bolster Value of TV Content: NBCUniversal’s Kelly Abcarian
7 Jun 2021
Advertising Is Moving to “Outcomes, not Outputs,” 4A’s CEO Marla Kaplowitz
1 Jun 2021
Location Data Offer Insights on Power of CTV Ads: Foursquare’s Glen Straub
20 May 2021
Outcomes Are Backbone of Healthcare Targeting: DeepIntent’s Jen Werther
12 May 2021
Brands, DTC Marketers All Benefit From TV Ads: A+E’s Peter Olsen
6 May 2021
nicolle pangis interview
From TV Sales House to Powerhouse in Advanced TV, My Chat with Nicolle Pangis, CEO of Ampersand
3 May 2021
Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg
12 Apr 2021
TV is One of The Biggest Drivers of Organic Search, Kevin Krim, CEO of EDO
11 Apr 2021
Xaxis Celebrates its 10th Anniversary as an “Outcome” Media Company, Gila Wilensky explains on the #BeetCast
5 Apr 2021
Addressable Ads Promise Outcome-Based Metrics: Comscore’s Scott Worthem
1 Apr 2021
Optimization Lets Marketers Look Forward With Ad Spend: Univision’s Dan Aversano
30 Mar 2021
Clinical Data Underpin Improvements in Healthcare: Komodo Health’s Lauren Stahl
30 Mar 2021
Prove It: Why AVOD Ad Sellers Are Winning, Says TVSquared’s Kinsella
22 Mar 2021
Walmart’s Bernstein Eyes Attribution Beyond Transaction
17 Mar 2021
Media Measurement Is Undergoing ‘Radical’ Change: Andy Brown
10 Mar 2021
Ad-Spend Data Provide Competitive Advantage: Mediabrands’ Chris Herlihey
7 Mar 2021
TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says
2 Feb 2021