Outcome Measurement

Agencies Should Look Closer At FAST’s Middle Tier: TripleLift’s Shields
20 Dec 2021
Horizon’s Campanelli Sees New Dawn For Media Measurement
16 Dec 2021
Multiscreen TV Drives Changes in Ad Sales: Comcast’s Pooja Midha
13 Dec 2021
Explosion After Inertia: FreeWheel’s Clark On Advanced TV Evolution
9 Dec 2021
OpenAP’s New XPm Brings Cross-Platform Deduplication To TV, CEO Levy Says
9 Dec 2021
Univision’s Lin Can Tie TV Ad Outcomes To Search Behavior
2 Dec 2021
Data Drives Business Outcomes for Media Sellers: Furious’ Ashley Swartz
2 Dec 2021
EDO’s Krim Helps Univision Advertisers Predict The Future
1 Dec 2021
Effectv’s Brauer Melds Different Data To Create Better Ad Outcomes
1 Dec 2021
TV Can Learn From Programmatic Digital’s Past: TransUnion’s Matt Spiegel
30 Nov 2021
Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’
22 Nov 2021
TV Measurement Must Be More ‘Value-Based’: NBCUniversal’s Kelly Abcarian
26 Oct 2021
More Brands Are Investing in Full-Funnel Ad Strategies: LoopMe’s Simon Stone
4 Oct 2021
CTV Brings Addressable Advertising at Scale: LG Ads’ Raghu Kodige
27 Sep 2021
Wenda Millard on Innovation, Media Transformation and Advice for Women Navigating Work, Family and the Pandemic
19 Sep 2021
AI Has Bigger Role In Media Investment: Mars’s Ron Amram
9 Sep 2021
Outcomes-Based Metrics Are Evolving to Replace Cookies: Dentsu’s Peter Vandre
2 Sep 2021
‘Fear of Missing Out Is Not a Marketing Strategy’: Pearle Vision’s Doug Zarkin
25 Aug 2021
What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns
18 Aug 2021
‘We’re Moving From Outputs to Outcomes’: 4A’s Marla Kaplowitz
17 Aug 2021