The most predictive signal for economic action is search and it’s the gateway to all lower funnel activities, says Kevin Krim, CEO of EDO.

We’ve covered Kevin’s over the past 10 years in his leadership roles at Bloomberg and CNBC.We’ve spoken many times about the changes in TV news from linear to IP delivered.   It’s been a fascinating sector to cover, and Kevin has always been way in front of it.  He shares his views  on the sector on this episode of the #BeetCast, among a number of topics.

Since 2105, he has headed EDO, a TV data firm that provides programmers and advertisers the tools to determine the outcome of TV ads by understanding Web search.  The company works with many leading programmers.  Recently, it  announced its newest partnership with Univision.

Choose Creativity 

Separately, Kevin and his wife Marina founded  a non-profit organization called Choose Creativity.  It is an educational initiative that empowers children and adults to build resilience, creative confidence, and social-emotional skills through engagement.  It is being widely adopted.  And is particularly valued during the pandemic.

As Kevin explains in this interview, the organization was founded in the wake of the terrible loss of his two children.  It’s an amazing, inspiring story.   I hope you will visit  to learn more, and will join me in making a contribution.

Please subscribe to the #BeetCast on your favorite podcast service. The BeetCast is sponsored by Tru Optik, a TransUnion company.