Outcome Measurement

Video Outcomes Can Be Measured: 360i’s Rozen
2 Dec 2020
Keep Calm & Advertise On: VAB’s Cunningham
29 Nov 2020
TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
25 Nov 2020
Local News Provides Superior Targeting for ‘Conquesting’: New York Interconnect’s Charlie Holmes
8 Nov 2020
Digital Lessons Apply to CTV Media Buys: Coke’s Chris Price
5 Nov 2020
Marketers Are Ready for Pilots of Addressable Ads: Discovery’s Sam Garfield
18 Oct 2020
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
13 Oct 2020
Fragmentation Drives Urgency for Improved Media Metrics: CIMM’s Jane Clarke
7 Oct 2020
How TV Measurement Is Evolving: Tremor’s Guenel
4 Oct 2020
Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani
25 Sep 2020
TV Nets Now Agile, Flexible with Upfront at a Pivot Point, GM CMO Deborah Wahl
16 Sep 2020
Unlocking the “Five I’s” of Omnichannel Advertising: Mediaocean’s Neuhauser
16 Sep 2020
Combat ‘Murky’ Ad World With Transparency: MediaMath’s Steinberg
9 Sep 2020
Connect Digital Ads to TV Viewing: Verizon Media’s Markman
19 Aug 2020
Close The CTV Loop With Outcome Data: LoopMe’s Upstone
17 Aug 2020
Measuring CTV Ads Takes People & Data Science: Survata’s Kelly
10 Aug 2020
OpenAP CEO David Levy Sees Improved Ad Tracking With iSpot.TV Partnership
28 Jul 2020
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
21 Jul 2020
Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
20 Jul 2020
‘We Need to Prove TV Can Do More’: 605’s Noah Levine
8 Jul 2020
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