She was appointed to the head the agency one year ago, coming from GroupM’s Essence where she was Head of Media Activation for North America.
In 2013, Gila joined the growing Google account at Essence and built a team to run Google’s SEM and biddable media efforts. Gila also helped Google codify its global Adwords and DoubleClick best practices.
She grew Essence’s social practice by 50x between 2013 and 2016.
In this interview, she talks about her path to leadership and the efforts to bring diversity, equality and inclusion to Xaxis. She speaks about the focus of outcomes at Xaxis as a core value of the programmatic unit of GroupM. She covers AI and the future of of a more efficient programmatic ecosystem.
This year marks the agency’s 10th year anniversary.