Outcome Measurement

Media Measurement Is Undergoing ‘Radical’ Change: Andy Brown
10 Mar 2021
Ad-Spend Data Provide Competitive Advantage: Mediabrands’ Chris Herlihey
7 Mar 2021
TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says
2 Feb 2021
AdTech is on Fire & Outcome Marketing Could Unlock “Trillions” in Value, Terry Kawaja on the BeetCast
1 Feb 2021
Rebooting Wanamaker: TV Can Now Prove Effectiveness, Ampersand’s Matero Says
24 Jan 2021
Retailers Are The Ad Platforms Of The Future: Profitero’s Wiener
12 Jan 2021
‘Lean-Back World of CTV’ Has Different KPIs: Origin’s Freddie Godfrey
12 Jan 2021
First-Party Time: Identifiers’ Demise Brings New Powers To Marketers, Comcast’s Marcus Says
6 Jan 2021
In This Climate, Marketers Want Outcomes: LoopMe’s Park
5 Jan 2021
Brands Want To Close The Loop On Outcomes: Wenda Millard
3 Jan 2021
Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
27 Dec 2020
National Addressable Enablement & Back-On-Track Outcomes Excite Horizon Media’s Rose
20 Dec 2020
Retailer Media Networks Show Power of Shopper Data: Mediaocean’s Ramsey McGrory
17 Dec 2020
Retailers Are The New Media Giants: Furious’ Swartz
16 Dec 2020
Measuring Savings On Brands’ Ad Agenda: Matterkind’s Hall
15 Dec 2020
Samsung Ads Combines Linear & Streaming Ad Outcome Measurement
15 Dec 2020
Streaming Audio Drives Shift in Measuring Car Dealer Visits: Force Marketing’s Jeff Brown
14 Dec 2020
PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham
14 Dec 2020
Doug Ray and Joanna O'Connell
BeetCast Episode 6: “OTT and Addressable Is Now Commanding 50% of Video Ad Investment,” Dentsu’s Doug Ray
14 Dec 2020
How COVID-19 Has Reset Targeting Toward Outcomes: PMX’s Bianchi
9 Dec 2020