ORLANDO, FLA. — Artificial intelligence functions as a tool that handles mechanical and repetitive tasks, freeing human creators to focus on imagination, storytelling, and artistic expression that only humans can deliver. “AI is an enhancer, not a replacement of the human,” Denise Colella, VP, Global Digital Strategy Group at Adobe, told Beet.TV contributor David Kaplan […]
AMENIA, NY – Brands that want to make their marketing dollars go further need to think smarter about where they invest and how they amplify those investments, said Heather Sparks, executive vice president and head of content at Publicis Groupe’s Zenith. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat Berkshires, Sparks outlined how […]
NEW YORK – We’re living through a renaissance in brand storytelling, one that demands both emotional intelligence and platform precision, said Atit Shah, Chief Creative Officer of Digitas North America. In an interview reflecting on the evolution of the Digitas NewFronts over the past 18 years, Shah described a creative world that has moved from […]
At the IAB Annual Leadership Meeting (ALM), January 26 to 28, in Palm Springs, IAB will unveil a new consumer privacy study that challenges misconceptions surrounding “commercial surveillance.” Building upon last year’s study, “The Free and Open Ad Supported Internet,” this year’s research delves into consumers’ actual privacy concerns related to advertising. “You’re going to […]
SANTA MONICA, Calif. – TikTok is investing heavily in creative solutions to help brands create effective content on the platform. With creativity being the key to breaking through and driving campaign success, TikTok offers a suite of tools to connect brands with creators and generate content quickly using generative AI. The TikTok Symphony Creative Studio, […]
CANNES – Generative artificial intelligence, the technology behind popular apps such as a ChatGPT, still depends on human creativity as the driving force behind true innovation. For marketers, the goal of engaging high-quality audiences with content and experiences that are personal and timely are feasible with time-saving AI tools. Generative AI can boost creative capabilities, […]
Cannes Lions agreed to host an exhibition of Beet-themed art installed outside Le Palais during the Cannes Lions International Festival of Creativity 2025. It will be the third straight year Beet.TV takes over the coveted barriers encircling the Palais. This video chronicles the installation in 2024 along with other Beet.TV activities during the festival. A […]
CANNES — Advertising creativity is celebrated each year at the Cannes Lions festival. But ironically, when those same ads play out in digital media, they are often relegated to feeds, screen corners or other sub-optimal placements. “Ultimately, we don’t allow that creativity to shine on the digital platforms,” complains Mark Slade, VP of Brand at […]
Fostering creativity in his family was essential after their tragic loss. It helped Kevin Krim and his wife Marina and their surviving daughter. It motivated them to honor the short but creative lives of Lucia (Lulu) and Leo. It turned grief into a movement and the formation of a charitable foundation that offers a creative living curriculum to schools […]
SAN JUAN, PR — Artificial intelligence is no longer just a buzzword—it’s poised to revolutionize the media industry, transforming everything from creative generation to consumer engagement. Mike Bregman, chief activation officer at Havas Media Group, reveals how the group is leveraging “meaningful AI” to elevate its media planning and optimization strategies in this video interview […]
LONDON, UK — In 2024, hype about bleeding-edge creative AI in the ad industry is likely to blossom into real-world application. Speaking to me at The Future of TV Advertising Global 2023, presented by Index Exchange, Jean-Paul Edwards, Managing Director, Product, OMD Worldwide, got excited about use of machine learning in ad planning and generative […]
CANNES — It wouldn’t be the International Festival of Creativity if ad creative wasn’t high on the agenda. But, in a world of advanced targeting and analytics, is the message more important than the medium anymore? In this video interview with Beet.TV, Beau Ordemann, VP, Head of Advanced TV, Yahoo Advertising, gives his view. Creativity is […]
It has been the go-to gathering for the advertising industry for 69 years. Now, Cannes Lions International Festival of Creativity attracts movers and shakers in media, technology and much more besides. With the 2023 festival about to kick off on Cannes’ famous Croisette, June 19 to 23, what are the conversations people from the advanced TV […]
Sometimes it takes more than data points to really understand your audience. Case in point – TelevisaUnivision, the TV network serving Hispanic Americans, says many advertisers are still overlooking the unique advantage in appealing to this audience. In this video interview with research analyst Joanna O’Connell for Beet.TV, Donna Speciale, President, Sales & Marketing, TelevisaUnivision, […]
NEW YORK – Marketers are always looking for consumer insights that help to shape their advertising strategies, and that includes creative content that sways people’s buying decisions. Some data signals, such as those from tracking cookies, are becoming less effective, but there are other ways to gain insights about audience behaviors. “Something that we always […]
Welcome to this episode of the BeetCast. I am delighted to kick off our new season in partnership with our good friends at Mediaocean. I was sorry to miss so many of our colleagues at CES last week. Another essential event impacted by the pandemic, and we were sorry not to be there. Very disappointing, […]
Until now, many brands will simply have looked at customers as, well, customers. But, increasingly, the demands of recognizing diversity – and the profits that can come from doing so – are compelling them to understand distinct groups of people. It is a practice called human-centered design. In this video interview with Beet.TV, Jason Gaikowski, […]
Brands seeking to reach a mass audience will keep partnering with broadcasters that offer unrivaled reach amid the fragmentation of media channels. The Summer Olympics in Tokyo, which were delayed by a year because of the pandemic, will showcase the power of live sports to drive viewership. “The bulk of that consumption is going to […]
The 2020 NewFronts, taking place virtually at the end of this month, will happen through the lens of an industry reshaped by the pandemic. Businesses have had to innovate more than ever during COVID, particularly around their spending strategies for marketing and advertising. In a Beet.TV interview, Amanda Richman, US CEO of Wavemaker, discussed the […]
The creative agencies are pivoting quickly during the crisis, scrapping advertising that is out of step with social distancing and other realities of the pandemic. This shift is fostering a period of creativity where taped productions are not practical and the use of stock footage and other tools are being employed, says Marla Kaplowitz, president […]