We Are Inspired by Kevin & Marina Krim and Their ‘Choose Creativity’ Movement

Fostering creativity in his family was essential after their tragic loss. It helped Kevin Krim and his wife Marina and their surviving daughter.  It motivated them to honor the short but creative lives of Lucia (Lulu) and Leo. It turned grief into a movement and the formation of a charitable foundation that offers a creative living curriculum to schools […]

Havas Media Group’s Bregman Sees ‘Golden Age’ For AI Creativity

SAN JUAN, PR — Artificial intelligence is no longer just a buzzword—it’s poised to revolutionize the media industry, transforming everything from creative generation to consumer engagement. Mike Bregman, chief activation officer at Havas Media Group, reveals how the group is leveraging “meaningful AI” to elevate its media planning and optimization strategies in this video interview […]

Ad Agencies Like OMD Showing Keen Interest In Generative AI Creativity

LONDON, UK — In 2024, hype about bleeding-edge creative AI in the ad industry is likely to blossom into real-world application. Speaking to me at The Future of TV Advertising Global 2023, presented by Index Exchange, Jean-Paul Edwards, Managing Director, Product, OMD Worldwide, got excited about use of machine learning in ad planning and generative […]

Attention & Creativity Under The Microscope: Yahoo’s Ordemann

CANNES — It wouldn’t be the International Festival of Creativity if ad creative wasn’t high on the agenda. But, in a world of advanced targeting and analytics, is the message more important than the medium anymore? In this video interview with Beet.TV, Beau Ordemann, VP, Head of Advanced TV, Yahoo Advertising, gives his view. Creativity is […]

The Road To Cannes 2023: Ad Execs Relish Connection & Creativity On The Côte D’Azur

It has been the go-to gathering for the advertising industry for 69 years. Now, Cannes Lions International Festival of Creativity attracts movers and shakers in media, technology and much more besides. With the 2023 festival about to kick off on Cannes’ famous Croisette, June 19 to 23, what are the conversations people from the advanced TV […]

Culture, Creativity & Connection: Univision’s Speciale On Cannes & The Hispanic Graph

Sometimes it takes more than data points to really understand your audience. Case in point – TelevisaUnivision, the TV network serving Hispanic Americans, says many advertisers are still overlooking the unique advantage in appealing to this audience. In this video interview with research analyst Joanna O’Connell for Beet.TV, Donna Speciale, President, Sales & Marketing, TelevisaUnivision, […]

Data Help to Drive Creativity, Not Stifle It: Spark Foundry’s Lisa Giacosa

NEW YORK – Marketers are always looking for consumer insights that help to shape their advertising strategies, and that includes creative content that sways people’s buying decisions. Some data signals, such as those from tracking cookies, are becoming less effective, but there are other ways to gain insights about audience behaviors. “Something that we always […]

Empathy & Creativity: VMLY&R’s Gaikowski On Human-Centered Design

Until now, many brands will simply have looked at customers as, well, customers. But, increasingly, the demands of recognizing diversity – and the profits that can come from doing so – are compelling them to understand distinct groups of people. It is a practice called human-centered design. In this video interview with Beet.TV, Jason Gaikowski, […]

Sports Marketers Raised Bar on Creativity, Innovation in 2020: Omnicom’s Tom McGovern

Brands seeking to reach a mass audience will keep partnering with broadcasters that offer unrivaled reach amid the fragmentation of media channels. The Summer Olympics in Tokyo, which were delayed by a year because of the pandemic, will showcase the power of live sports to drive viewership. “The bulk of that consumption is going to […]

Wavemaker’s Amanda Richman Frames the The NewFronts: Tonality, Creativity with a Service Focus

The 2020 NewFronts, taking place virtually at the end of this month, will happen through the lens of an industry reshaped by the pandemic. Businesses have had to innovate more than ever during COVID, particularly around their spending strategies for marketing and advertising. In a Beet.TV interview, Amanda Richman, US CEO of Wavemaker, discussed the […]

“Creativity Can Flourish Amid Chaos,” 4A’s CEO Kaplowitz

The creative agencies are pivoting quickly during the crisis, scrapping advertising that is out of step with social distancing and other realities of the pandemic.  This shift is fostering a period of creativity where taped productions are not practical and the use of stock footage and other tools are being employed, says Marla Kaplowitz, president […]

Ads Need More Creativity, Personalization: Teads’ Daily

When shovelware has taken over, stop digging. Over the last few years of media evolution, many brands have moved in to new formats by simply re-using their old creative. That doesn’t cut it, says Jim Daily, Teads president, in this video interview with Beet.TV. The executive’s company is best known as the company which brought you […]

Inspired by Lulu and Leo: The “Choose Creativity Awards” Honors J.P. Morgan Chase’s Kristin Lemkau

Fostering creativity in his family was essential after their tragic loss.   It helped Kevin Krim and his wife Marina and their surviving daughter.  It motivated them to honor the short but creative lives of Lucia (Lulu) and Leo.  It turned grief into a movement and the formation of a charitable foundation that offers a creative […]

Marketers Nurturing Creativity:

Beet.TV’s Coverage of the 2019 ANA In-House Agency Conference presented by Extreme Reach For marketers, the challenges and opportunities around creating effective advertising have become increasingly complex. Things are changing quickly, driven by consumer preferences; the emergence of new distribution platforms; ad personalization/targeting, varying ad lengths – from 3 seconds to long-form content series. All […]

Cannes Lions Media Jury President Tim Castree is Looking For ‘Creativity And Context’

As Tim Castree prepares for his role as Jury President of the Media Lions for the upcoming Cannes Lions International Festival of Creativity, he hopes to see entries that reflect how brands have effectively married creativity and context. His first-time judging gig comes after the Cannes Lions reached a tipping point in 2017 as some […]

ViequesLove’s Stephen Mueller: Providing Hurricane Relief ‘Takes A Lot Of Organization And Creativity’

MIAMI – Even on the best of days, things can go awry on Vieques, the island off Puerto Rico’s eastern coast. Water and power supplies can be cut, groceries may or may not be available, but people just help each other get by. So when a natural disaster the likes of Hurricane Maria happens, everyone […]

Facebook’s Hsu On The Importance Of Creativity

The social network invented by a computer science drop-out may look like the same white-and-blue product to all of its two billion users. After all, Facebook is a platform. But that doesn’t mean Facebook cannot also be the place where creative messaging can thrive. Whilst the company operates as a self-service ad platform, it is also […]

WPP, Facebook Program Upgrades Group-Wide Mobile Creativity

Advertisers felt like they got good at Facebook some time ago. But, at the world’s largest ad agency holding group, most of that expertise was concentrated amongst the buyers of ad space. That’s why WPP saw the need to tool-up Facebook savvy amongst the people actually tasked with creating ads for that inventory. Together with […]

TV Ads Still About Creativity: FreeWheel’s Van Ullen

CANNES — Cannes Lions is billed as “the international festival of creativity” but, judging from some of the tech talk that has made in-roads in recent years, you could forgive a delegate for not feeling very creative anymore. So, in a world of ad-tech, what place does creativity have at the table anymore? Creativity is […]