Machine Learning Can Build Back Signals Lost In Ad Privacy Movement: Wavemaker’s Hernoux

Google may have given third-party cookies a stay of execution to 2023 – but the trend is undeniable. Browser cookie deprecation, plus limits on mobile identifiers imposed by Apple amongst others, are limiting traditional targeting methods used by advertisers. In this video interview with Beet.TV, one ad agency executive says technology can come riding in […]

 
 

Messiness Before Maturity: Forrester’s O’Connell On The Evolution Of Creative Ad-Tech

In the last 20 years of digital advertising, technology, it seems, has often been used to squeeze out optimization, efficiency and impact. But what if it could recalibrate the creative works that make all that happen? That is what is beginning to happen, as a new generation of AI-driven technology sets its sights on the […]

 
 

How To Inject Creative Into Programmatic: Xaxis’ Lin

If the “Mad Men” and the “Maths Men” were to really work together, it might look a little like the picture Xiao Lin paints. In this video interview with Beet.TV, the MD for solutions at WPP-owned Xaxis says the two different sides of the ad industry need to re-unite. He says the key is finding […]

 
 

AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor

Some of the biggest problems in the world right now are all about very human failings. So why leave it to machines to find a solution? In this video interview with Beet.TV, two executives discuss how artificial intelligence can come to the rescue of troubles in media and marketing: Randi Stipes, Chief Marketing Officer of […]

 
 

AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising

In the emerging age of “responsible media”, you could be forgiven for thinking that marketers would want to exert more human control over production and placement. But, increasingly, artificial intelligence algorithms are proving they can restore the primacy of ad creative. That is what a host of industry executives discussed when they gathered on June […]

 
 

The New Majority: MediaCom’s Prabhu Aims To Make Advertising Addressable

There’s a growing theory that diminishing views to ad-funded content may be offset by increased effectiveness from targeting and personalizing those ads. But that is only going to come about if ad production and delivery channels are themselves wired up to support this addressability. In this video interview with Beet.TV, Anush Prabhu, US Chief Strategy […]

 
 

‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams

As digital ad identifiers like cookies decline in value, advertisers are being forced to look back to what many consider the old-school art of contextual ad placement. But, infused by software, context is a tactic that, whilst it appeals to audience’s emotions, can also be super-charged by programmatic. In this video interview with Beet.TV, Sean […]

 
 

AI Helps Brands Re-Focus On Creative: IBM’s Redmond

So many in the industry have become accustomed to utilizing data-driven software for optimizing outcomes in performance-driven marketing. But, for one man, that overlooks the latent promise of data to improve the initial awareness at the point brands first meet audiences. In this video interview with Beet.TV, Robert Redmond, IBM Design Principal, Head of AI […]