The “Mother of Addressable TV” Calls for a Revolution: “Data Must Be Free” declares Tracey Scheppach

I am delighted to welcome my dear friend Tracey Scheppach to this episode of the #BeetCast. I call her the “mother of addressable TV”. Well, she didn’t exactly invent addressable TV but she was by all accounts the first buyer of the medium. She was deeply involved with pilot projects in Colorado and Alabama in some twenty […]

 
 

On The BeetCast: A Marketing World In Transition: Essential Insights from Mastercard’s Raja Rajamannar

Last week was the big, annual brand marketer’s conference in Orlando, the ANA’s Masters of Marketing. We were not there this year to cover, but heard great things. There was a smaller crowd on hand than normal, but many more folks participated virtually. It was probably the biggest and most successful hybrid marketing industry event […]

 
 

Steering Clients & Colleagues Through the Ups an Downs of the Pandemic, My Chat with OMD CEO John Osborn

This week’s guest on the #BeetCast podcast is John Osborn, CEO of OMD, the Omnicom media agency responsible for many major brands including Apple, McDonald’s, State Farm and others. John joined OMD in 2017 from the global creative agency BBDO where he was CEO. In this conversation, he speaks about managing brand’s media investments during […]

 
 

TV Measurement at a Crossroads: #BeetCast Podcast w/ Jon Watts Jo Kinsella and Jonathan Steuer

TV measurement is changing quickly as consumption is moving from linear TV to vast numbers of streamers. Many are finding the legacy model of age and demo are not adequate. Seizing the opportunity are several new entrants in the measurement sector. Adding to the acceleration and uncertainty is the changing role of Nielsen which has […]

 
 

Wenda Millard on Innovation, Media Transformation and Advice for Women Navigating Work, Family and the Pandemic

Welcome to this episode of the BeetCast. I hope you’ve had good, relaxing summer. Here in the Beet patch we are ramping up with a number of projects including our weekly podcast. We are very pleased to be back for a new season – and a huge thanks to Transunion for sponsoring. We are kicking […]