Kevin Krim

Disney Advertising aims to provide marketers with more insights about audience engagement on its video streaming platforms as part of an expanded agreement with measurement company EDO. The companies on Thursday announced a deal to apply EDO’s metrics to Disney’s streaming services, first with Hulu. Measuring outcomes gives advertisers a better idea of how consumers […]

In advertising, it has been a few years of intense focus on targeting and data capabilities. But, in TV, nothing moves audiences like the message itself. That is according to a man who monitors millions of TV ads. Marketing maximizers Kevin Krim, President & CEO, EDO, was speaking with Beet.TV ahead of the ANA’s Masters […]

When Amazon Prime Video began streaming live Thursday Night Football (TNF) in September in a $1 billion-a-season deal, it was hailed as a revolution in sports broadcasting. Traditionally, it might have taken days or weeks to learn just how successful the show was for advertisers. Kevin Krim found out the next morning. In this video […]

CANNES — The new-wave TV ad measurement provider co-founded by actor Edward Norton has taken an $80 million investment designed to expand its sales and marketing operations. EDO, which aims to correlate audience outcomes to ad exposure, took its biggest investment round to date. In this video interview with Beet.TV, Kevin Krim, president, EDO, explains […]

These days, the business environment is becoming too critical to leave the results of marketing spend to chance. That is why so many ad buyers are leaning into publishers that can guarantee them outcomes. In the latest example, Spanish-language broadcaster Univision will get to tell its advertisers the likely success of particular inventory moments, after […]

The most predictive signal for economic action is search and it’s the gateway to all lower funnel activities, says Kevin Krim, CEO of EDO. We’ve covered Kevin’s over the past 10 years in his leadership roles at Bloomberg and CNBC.We’ve spoken many times about the changes in TV news from linear to IP delivered. It’s […]

Fostering creativity in his family was essential after their tragic loss. It helped Kevin Krim and his wife Marina and their surviving daughter. It motivated them to honor the short but creative lives of Lucia (Lulu) and Leo. It turned grief into a movement and the formation of a charitable foundation that offers a creative […]

Around the marketing world, everyone is talking about the rise of direct-to-consumer (D2C) brands – those that don’t rely on anyone else’s retail channels and which exert great control over their advertising capabilities. But, whilst not every brand is a Casper, Allbirds or Soylent, many other traditional companies which are reliant on marketing partners could […]

ENGLEWOOD CLIFF, NJ – CNBC has launched its live, linear programming for the desktop. It can be watched by subscribers to several of the largest cable and satellite operators in the United States including Cablevision, Comcast, DISH and Verizon. This “first phase” of the service launched last month. Viewing via the desktop, notably in […]