Lean Enough To Measure-Up: EDO’s Krim Finances The Future Of Media Analytics

CANNES — The new-wave TV ad measurement provider co-founded by actor Edward Norton has taken an $80 million investment designed to expand its sales and marketing operations. EDO, which aims to correlate audience outcomes to ad exposure, took its biggest investment round to date. In this video interview with Beet.TV, Kevin Krim, president, EDO, explains […]

 
 

EDO’s Krim Helps Univision Advertisers Predict The Future

These days, the business environment is becoming too critical to leave the results of marketing spend to chance. That is why so many ad buyers are leaning into publishers that can guarantee them outcomes. In the latest example, Spanish-language broadcaster Univision will get to tell its advertisers the likely success of particular inventory moments, after […]

 
 

TV is One of The Biggest Drivers of Organic Search, Kevin Krim, CEO of EDO

The most predictive signal for economic action is search and it’s the gateway to all lower funnel activities, says Kevin Krim, CEO of EDO. We’ve covered Kevin’s over the past 10 years in his leadership roles at Bloomberg and CNBC.We’ve spoken many times about the changes in TV news from linear to IP delivered. It’s […]

 
 

Inspired by Lulu and Leo: The “Choose Creativity Awards” Honors J.P. Morgan Chase’s Kristin Lemkau

Fostering creativity in his family was essential after their tragic loss. It helped Kevin Krim and his wife Marina and their surviving daughter. It motivated them to honor the short but creative lives of Lucia (Lulu) and Leo. It turned grief into a movement and the formation of a charitable foundation that offers a creative […]

 
 

All Brands Can Be Like Direct Brands: EDO’s Kevin Krim

Around the marketing world, everyone is talking about the rise of direct-to-consumer (D2C) brands – those that don’t rely on anyone else’s retail channels and which exert great control over their advertising capabilities. But, whilst not every brand is a Casper, Allbirds or Soylent, many other traditional companies which are reliant on marketing partners could […]

 
 

CNBC Launches “TV Everywhere” with Major U.S. Carriers

ENGLEWOOD CLIFF, NJ – CNBC has launched its live, linear programming for the desktop. It can be watched by subscribers to several of the largest cable and satellite operators in the United States including Cablevision, Comcast, DISH and Verizon. This “first phase” of the service launched last month. Viewing via the desktop, notably in […]