WPP, Facebook Program Upgrades Group-Wide Mobile Creativity

Advertisers felt like they got good at Facebook some time ago. But, at the world’s largest ad agency holding group, most of that expertise was concentrated amongst the buyers of ad space. That’s why WPP saw the need to tool-up Facebook savvy amongst the people actually tasked with creating ads for that inventory. Together with […]

 

WPP, Facebook Forge Stronger Relationship Through Ambassadors Program

Facebook may now be one of the biggest single spending destinations for the biggest ad agency holding group on the planet – but that doesn’t mean things have always been rosy from WPP’s point of view. CEO Sir Martin Sorrell has often questioned some of the social network’s ad pricing mechanisms, and WPP has called […]