The Road to Cannes 2018, presented by the FreeWheel Council for Premium Video, a Comcast company

As the Cannes Lions International Festival of Creativity kicks off again for another year, this year looks slightly different. Amid changing times and budgets for mainstay agency attendees and the arrival of a new kind of delegate, the festival is changing its own shape. In this video interview with Beet.TV, festival chairman Philip Thomas highlights how […]

The TV industry is looking at outcomes and attributions “in a unique way right now” to fend off digital and social competitors that have claimed advertising results for which they’re not always responsible, says NBCUniversal’s Mike Rosen. “There’s that old movie expression don’t bring a knife to a gunfight,” Rosen adds. Yet so far, that’s […]

As someone who is responsible for television advertising sales, Joe Marchese is bullish on the medium. But as a viewer, he wants a lot more in return for his investment of time. “I love what advertising affords and supports content and storytelling,” but the current “incarnation of the market” has just been between publishers and […]

If storytelling will be over “when the world is perfect” is true, advertisers would seem to have nothing to worry about. However, storytelling is everywhere and it’s very easy for consumers to avoid. There is a parallel here to the 2018 Cannes Lions International Festival of Creativity. While there is a category for Brand Experience […]

As the U.S. addressable linear television footprint continues to grow, OTT is “here and now and scaled, and we are definitely seeing dollars flow in that direction,” says Magna Global’s David Cohen. “Whether it’s Roku or whether it’s Amazon, it’s a very, very big growth engine for us.” Amid the TV Upfront negotiating season, consumers […]

When David Cohen first attended the Cannes Lions International Festival of Creativity about a dozen years ago, it was as a “digital media guy and I was so honored to go to an environment where was all these creatives and the best creativity in the business.” Fast forward to the present and Cohen, like other […]

Like many people attending Cannes this year, Doug Ray is looking for a return to the “core” of what the International Festival of Creativity was meant to celebrate: creativity. “Cannes has changed so much since the first year I went, which was 2006. It has become the new CES in some respects. It’s become an […]

What started at Advertising Week last year—a movement called Creative Spirit that helps people with intellectual or developmental disabilities enter the advertising and marketing workforce—moves to the main stage at this year’s Cannes International Festival of Creativity. As Creative Spirit’s Co-Founder and President, OMD CMO Laurel Rossi sees the move to Cannes as a sign […]

FreeWheel is “very happy to be heavily investing in Cannes again this year” as it looks to broaden its footprint on the buy side and find more strategic partners to tackle industry issues like attribution and measurement in television. As is the case in the ongoing TV Upfront season, there will be lots of discussion […]

At last year’s Cannes Lions Festival of Creativity, Omnicom Group’s Tiffany R. Warren participated in a “beachside conversation” about the importance of diversity in hiring. Reflecting on that panel discussion, “I thought this is a topic that needs to be in the Palais,” the main building at the international event, Warren recalls. This year at […]

Having crafted more than 10,000 of its interactive, consumer-engagement ads, true[X] is going all in on the “connected living room” to offer advertisers the best options to leverage things like co-viewing, 4K screens and surround sound. “We’re standing up an entire CT innovation lab around that concept,” says Pooja Midha, who recently became President of […]

As more Dentsu Aegis Network clients dedicate budgets to addressable or audience-targeted television, Doug Ray envisions a future in which only advertising avails on live TV will be negotiated the old fashioned way. “All other TV, particularly all the long tail of cable, will be bought through programmatic or audience targeted terms,” says Dentsu’s President […]

Like some people with a long background in media, Janet Balis tries to parse the semantical nuances of what constitutes “advanced advertising,” particularly when the term is applied to television. What’s more important right now is that the sell-side and buy-side come together to craft uniform audience targeting and measurement solutions, says EY’s Global Advisory […]

People who are closest to the day-to-day nexus of data and technology are usually the first to discern meaningful turning points. For Evan Hanlon, that insight emerges as he considers years of industry talk, hopes and dreams. “I feel like we’re turning the corner beyond the sort of aspirational and the dream and all the […]

The television industry is increasingly operating more as a platform than as individual providers, but there’s still work to be done to reinforce TV’s incredible power in an often changing and competitive media ecosystem. What’s not lacking is a global, common vision on the future of TV. “What’s very clear to me is there is an […]

While the role of media agencies in telling advertiser’ stories continues to evolve, storytelling alone is not enough to move the needle. OMD uses both homemade and acquired technology and platform partners “to actually build stories, not just tell stories,” says Chief Digital & Innovation Officer Doug Rozen. “The creative agencies are fantastic at telling […]

ESPN is heading to this year’s Cannes Lions as part of Walt Disney Co.’s “one-stop shop” platform, as the sports giant begins to experiment with household-addressable television and retargeting OTT viewers across its digital footprint. “Disney certainly has a lot to say at Cannes this year,” ESPN’s Vikram Somaya, SVP, Global Data Officer & Ad […]

What’s old is new again – but, in advertising, the old practices have also received a pretty significant upgrade. So says Tim Castree, global CEO of the Wavemaker agency formed from the merger of Group M’s MEC and Maxus. In this video interview with Beet.TV, Castree says traditional TV viewing is declining – but, by […]

These days, the term “premium” typically accompanies the word “video.” But premium must also apply to viewer engagement with ads and the results that should accrue to advertisers, according to Pooja Midha. The new President of true[X] will share the company’s insights on how viewer interaction will transform the video ad business in a presentation […]

In an age where datasets through warehouses have become commoditised, what can be a competitive differentiator? For Ari Weiss, CCO, North America, DDB, the difference is all in the brain. Specifically, the Cortex. That’s the name for the collaborative unit inside DDB’s We Are Unlimited, the agency dedicated to serving McDonald’s. Cortex, which launched two […]