The creative agencies are pivoting quickly during the crisis, scrapping advertising that is out of step with social distancing and other realities of the pandemic.  This shift is fostering a period of creativity where taped productions are not practical and the use of stock footage and other tools are being employed, says Marla Kaplowitz, president and CEO of the 4A’s in this interview with Beet.TV

Consumers want brands to be relevant to them, says Kaplowitz, citing recently commissioned research.

This interview was conducted remotely, using Zoom.