Fostering creativity in his family was essential after their tragic loss. It helped Kevin Krim and his wife Marina and their surviving daughter.  It motivated them to honor the short but creative lives of Lucia (Lulu) and Leo.

It turned grief into a movement and the formation of a charitable foundation that offers a creative living curriculum to schools and community organizations throughout the United States and Puerto Rico.

Fostering creativity is not just about artistic expression, but about creative living and leadership, as Krim explains in this video interview with Beet.TV. (This interview was taped in 2019 and republished today.)

On June 6 in Manhattan, the foundation will host a gala fundraiser, “Choose Creativity Awards.”   The evening’s honorees are Carla Hassan CMO of J.P. Morgan Chase; Johnny Weir, Olympian; and NBC Sports commentator; and famed photographer Martin Schoeller.  Celebrated artist Jeff Koons will be a presenter.

The Choose Creativity Awards are the first of their kind to celebrate and honor the world’s most inspiring and impactful creators. The awards are unique in transcending fields and industries — spanning the arts and sciences, technology and education. The awards show will inspire and entertain, while promoting creativity’s critical role throughout our communities, economy and society.  

Sponsoring the evening are leading media companies including Disney, Paramount. TelevisaUnivision, ASCAP and others.

Attending or not, you can make a contribution here.

Kevin currently is chief executive of media measurement company EDO. His experience includes senior roles at Yahoo, Bloomberg and CNBC.

He is colleague and a friend, and we are delighted to support his family and the movement.