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Beachfront Readies Addressable Ad Delivery with Successful Test of Vizio’s OAR Standard
Beachfront Readies Addressable Ad Delivery with Successful Test of Vizio’s OAR Standard
5 May 2021
QR Codes Are Powering TV E-Commerce,  Flowcode’s Jim Norton explains
QR Codes Are Powering TV E-Commerce, Flowcode’s Jim Norton explains
5 May 2021
TV Data Initiative Aims To Solve Data Ad Targeting ‘Mess’
TV Data Initiative Aims To Solve Data Ad Targeting ‘Mess’
7 Apr 2021
‘Hispanic Market Should Be Foundation in Marketing Plans’: Univision’s Donna Speciale
‘Hispanic Market Should Be Foundation in Marketing Plans’: Univision’s Donna Speciale
25 Mar 2021
Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes
Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes
25 Mar 2021
With Facebook & Instagram: ‘We’re Driving Commerce Through Our Content’: NBCUniversal’s Evan Moore
With Facebook & Instagram: ‘We’re Driving Commerce Through Our Content’: NBCUniversal’s Evan Moore
22 Mar 2021
‘We’re Unifying into an Omnichannel Ad Platform’: Mediaocean’s Aaron Goldman
‘We’re Unifying into an Omnichannel Ad Platform’: Mediaocean’s Aaron Goldman
22 Mar 2021
‘We’re Trying To Be a Unifier’ for Linear, Digital Ads: Comcast Technology Solution’s Richard Nunn
‘We’re Trying To Be a Unifier’ for Linear, Digital Ads: Comcast Technology Solution’s Richard Nunn
16 Mar 2021
Roku to Acquire Nielsen’s Advanced TV in a “Transformational” Moment for Television Advertising
Roku to Acquire Nielsen’s Advanced TV in a “Transformational” Moment for Television Advertising
1 Mar 2021
Magnite to Acquire SpotX from RTL Group for $1.17 Billion: Michael Barrett on Why This is the Time for AdTech
Magnite to Acquire SpotX from RTL Group for $1.17 Billion: Michael Barrett on Why This is the Time for AdTech
5 Feb 2021
Alphonso Aims To Improve CTV Experience As LG Takes A Majority Stake
Alphonso Aims To Improve CTV Experience As LG Takes A Majority Stake
8 Jan 2021
Dispatch from Puerto Rico: Poor Kids Can’t Zoom
Dispatch from Puerto Rico: Poor Kids Can’t Zoom
29 Dec 2020
Samsung Ads Combines Linear & Streaming Ad Outcome Measurement
Samsung Ads Combines Linear & Streaming Ad Outcome Measurement
15 Dec 2020
The New Local: Mediaocean’s Kane Aims To Automate Ad Sales
The New Local: Mediaocean’s Kane Aims To Automate Ad Sales
8 Dec 2020
With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville
With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville
7 Dec 2020
The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV
The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV
7 Dec 2020
TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
25 Nov 2020
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
24 Nov 2020
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
25 Oct 2020
‘The OTT Election’: SpotX’s Welch On Connected Campaigning
‘The OTT Election’: SpotX’s Welch On Connected Campaigning
19 Oct 2020