Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross

By now, ad buyers have become sorely aware of the impact of ad fraud. A study for the ANA last year pegged the problem at $5.8 billion globally. But, even though that is declining on previous years, ad fraud has primarily been seen as a problem in the display and online video arenas. When it […]

 

Project OAR Gets Rolling, Ready For Open Addressable: Neumeier

SAN FRANCISCO  —  Inscape’s addressable TV data consortium is kicking off with nine programmers this week, the latest cooperative to try bring scale and simplicity to the targeted TV ad opportunity. Fox, ViacomCBS, NBCUniversal, E.W. Scripps and AMC Networks will begin their tests of Project OAR, on June 24, while Disney Media Networks, Discovery Networks, […]

 

SeeHer and Getty Images Partner on New Guide: “Inclusive Visual Storytelling for Women”

Historically, women and other marginalized groups tend to bear the brunt of crises, says Nadine Karp McHugh, president of SeeHer, the ANA’s initiative to increase accurate portrayals of women in advertising. This could lead to a reversal of the limited success we’ve experienced around gender equality, she says, citing a study by the United Nations […]

 

Email Newsletters Booming As Post-Cookie ID Source: LiveIntent’s Silver On Rubicon Partnership

As the advertising world prepares for a world without third-party cookies, many of the alternative “identity graph” approaches start with email addresses. LiveIntent is looking forward to that world. It is an ad-tech vendor whose technology already has sight of more than three billion unique online identifiers. Its nonID identifier uses email newsletters – a […]

 

National Is Now Local: 2020 Ad Trends With Simpli.fi’s Prioleau

Will 2020 end up looking like a “V”, a hockey stick or a cliff edge? So far, the advertising industry has been whacked by the COVID-19 pandemic. But, in this video interview with Beet.TV, Frost Prioleau, CEO of Simpli.fi, a local-focused programmatic ad platform, gets under the hood of current ad trends, which some sectors […]

 

Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement

For Disney, subscription video may have been the headline-grabber over the last year. By April, Disney+ had passed 50 million subscribers. But, while SVoD grows, other parts of the Mouse’s empire are busy revolutionizing how they sell ads and deliver them to relevant audiences. The Disney Advertising Sales footprint, of course, includes ABC, ESPN, NatGeo, […]

 

Comscore & LiveRamp Partner For ‘Reliable TV Information’: Livek

Comscore is seeking a “holistic view” of audience behavior because newly “thrifty” advertisers are demanding accurate data on the effectiveness of ad spend. In this video interview with Beet.TV, CEO Bill Livek says the COVID-19 pandemic is pushing more brands to seek even greater accountability. To that end, he hopes a recently-inked partnership with ad-tech […]

 

Comcast’s Blockgraph Sets Up As A JV With Charter, ViacomCBS

The blockchain initiative set up by Comcast’s FreeWheel to help advertisers go around third-party tech platforms to develop insights is ready for prime-time. Blockgraph, which already included Comcast, ViacomCBS and Charter’s Spectrum Reach as partners, is now reconstituting as a joint venture, in which the three groups will take equal ownership. Jason Manningham, who was […]

 

With $400 Million Novo Nordisk Win, Wavemaker’s Amanda Richman is Set on “Provoking” Clients

She calls it “positive provocation” – a strategy of challenging clients.  For Wavemaker U.S. CEO Amanda Richman, it seems to be a winning approach for both  managing clients and winning new ones, she explains in this interview with Beet.TV The GroupM agency recently landed the Novo Nordisk Danish pharmaceutical giant with a reported annual media […]

 

Comcast’s Effectv is “Mapping to Business Outcomes” for Local Advertisers

Sharing daily updates of set-top data with local advertisers on TV consumption has helped them map to “business outcomes” says Melanie Hamilton, Head of Enterprise Sales at Effectv, formerly known as Comcast Spotlight, its local cable advertising unit. It’s part of the changes taking place in the local cable TV marketplace during the pandemic, she […]

 

Kara Swisher to Jack Dorsey: Remove Offensive Tweets, Labels Won’t Work

Twitter has removed various offensive tweets, but has not removed any by Donald Trump.    There’s no rhyme or reason for this except that Trump is the social network’s biggest draw, opines Kara Swisher, New York Time Op-Ed contributor and co-founding editor of Recode in this video interview with Beet.TV Swisher wrote in today’s Times […]

 

Pandemic is Accelerating the Creative Process, 4A’s CEO Marla Kaplowitz

It’s been a difficult time for the advertising agency business as marketing budgets have been put on hold and media investments strategies are being reevaluated.  But it is an important time of change for agencies who are tasked by clients around new e-commerce strategies and fast digital transformation,  says Marla Kaplowitz, CEO of the 4A’s, […]

 

Targeting Tools Can Woo Advertisers Through Pandemic: Channel 4’s Lewis

LONDON — UK broadcaster Channel 4 is seeing a 40% bump in views on All 4, its multi-platform on-demand player, during the coronavirus pandemic. Now all it has to do is reverse ad revenue that is declining even faster. Early in April, the broadcaster said “TV ad market (sales are) set to be down in […]

 

The TradeDesk’s Philippa Snare: Take Time to Learn

LONDON – The digital media industry is going through a rapid transformation, accelerated by the global pandemic.  For marketers navigating a changing  landscape, taking time for learning is essential, suggests Philippa Snare, SVP for EMEA at The TradeDesk in this interview with Beet.TV’s Jon Watts. Snare recently moved from Facebook where she lead their Global […]

 

Roku Unveils TV Ad Buying Solution

Roku has unveiled its OneView ad platform which integrates its vast subscriber data with the capabilities of the video DSP dataxu, which it acquired last year. “Identity is core to the offering,” says Dan Robbins, VP Ad Marketing at Roku, in this interview today about the new solutions.

 

Ampersand, Verizon Media Partner For TV Ad Scale

Week by week, scale and simplicity involved in buying and selling targeted TV ads grows, as partnerships and federations come together. In the latest, Verizon Media is giving itself a stronger foothold in that world by partnering with Ampersand. The details are two-fold: Ampersand will be the exclusive seller for Verizon Fios’ addressable TV inventory. […]

 

IAB UK Wants An End To Advertisers’ News Lockdown: Mew

LONDON – The UK arm of the Interactive Advertising Bureau (IAB) has joined the calls on advertisers to stop cutting news publishers out of their media plan during the COVID-19 pandemic. Stretching back to March, many ad buyers have been using keyword-based blacklisting tools to eliminate buying opportunities against news stories about the virus. In […]

 

Digital Media Exec Launches National Grassroots Bake Sale for Biden Campaign

BROOKLYN — Veteran digital media executive Domenic Venuto, who recently served as COO of Amobee and had earlier senior posts at The Weather Channel and Publicis, is harnessing his passion for bread baking, and his digital chops, to launch a grassroots bake sale to raise funds for the Biden for President campaign. He calls the […]

 

“People Before Profits,” Horizon Media Founder and CEO Bill Koenigsberg

Dealing with the immediate impact of  the COVID-19, with the agency’s 125 clients, was a sort of “massive triage,” says Bill Koenigsberg, CEO and Founder of Horizon Media, the largest privately-owned media buying agency, in this interview with Beet.TV It’s been difficult, but he sees the agency coming out of the crisis stronger, as it […]

 

Programmatic Advertising Must Align with Creative, Index Exchange CEO Andrew Casale

TORONTO  –  During the pandemic, many advertisers are slashing spending.  One principal reason is a lack of appropriate advertising.   Responding quickly, agencies are creating new executions. As a result, buying should come back in several categories in May and June, predicts Andrew Casale, President & CEO of Index Exchange, one of the largest independent programmatic […]

 
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