Teads Brings Outstream Video To Google, Facebook Mobile Platforms

CANNES — By now, many advertising buyers are getting used to outstream video – the technology that lets them place video ads on pages that don’t even carry video, between text paragraphs. By and large, those ads run on publisher sites. But Teads, one of several vendors behind the technology that supports outstream, doesn’t want to […]

 
 

Ad Buyers Need Standardized Viewability Metric: Teads’ Daily

CANNES — When the Media Ratings Council specced out what truly constitutes a “viewable” ad impression, in a world increasingly falling victim to fraudulent ads, ad buyers rejoiced. And then the whole system began fragmenting. Now, it seems, some customers are getting confused about which viewability trackers are right. “As viewability becomes more and more a transitionary […]

 
 

Teads Aims For Wider Footprint After New Funding

FORT LAUDERDALE — “Out-of-stream” video ad tech supplier Teads is targeting global expansion in 2015, after it raised another $30m in funding in January. Speaking with Beet.TV, North America GM Jim Daily expects “more expansion” this year: “We’ve opened up in the US. We’re going to be expanding further in to Canada and some other key markets. We’ve […]

 
 

Think Beyond CTR For Video Measurement: Teads’ Daily

FORT LAUDERDALE — Video ad tech vendor Teads is getting ad buyers buzzing with its new take on video ad formats – letting specialist text publishers insert auto-playing video ads between their paragraphs. But how successful can this model be when readers can simply scroll past the video ads to silence and hide them? “Our […]

 
 

‘Context Is King’ For Native Video Advertising

CHICAGO — “Native” advertising gathered a head of steam in 2014 but, with as many definitions as there are people trying the technology, what do some leading ad tech execs think makes the concept tick? “There are a lot of different definitions of ‘native’ advertising,” according to outstream ads technology vendor Teads’ US GM Jim […]

 
 

The Problem With Video Pre-Rolls: Teads’ Jim Daily

CHICAGO — It’s only natural that online video advertising takes after television advertising – after all, both media are about moving pictures. But, whilst the forms may be similar, advertiser results can vary across each, according to a tech exec. “It’s a similar experience to what we see on TV,” North America MD Jim Daily […]

 
 

What Is ‘Premium’ Content Anyway? Ad Execs Discuss

Advertisers and their buyers often say they aspire to advertise only with “premium” publishers. But what does that really mean, and is the notion changing as ad tech evolves around it? Three execs from different parts of the industry debated for Beet.TV… Mindshare’s New York digital lead Joe Migliozzi: “Hopefully, over time, we can get over […]

 
 

Forcing Pre-Rolls On Viewers Could Hurt Brands: Ebuzzing’s Daily

Today, the 15- or 30-second pre-roll ad is the primary mechanism for monetizing online video through advertising. But could it actually be having the opposite of marketers’ desired effect? According to Ebuzzing and Teads North America MD Jim Daily: “The user sitting there, forced to sit through  a 30-second preroll is sitting there saying, ‘I hate […]

 
 

Ebuzzing’s Daily: We’ll Be 30% Programmatic In Three Years

Online video ad technology group Ebuzzing reckons nearly a third of its business will be made up from automated ad trading, as it increasingly creates private ad marketplaces with trading desks. “We work with Xaxis, Accuen, Vivaki and these trading desks to build our specific, high-quality marketplaces,” according to the company’s north America GM Jim Daily. “Our […]

 
 

Video Ad Tech Firm Ebuzzing Hits $67 Million in Revenue

Depending on the ad format, brands will want to use different metrics and KPIs to measure effectiveness, says Jim Daily, General Manager US for Ebuzzing, an online video technology platform based in London  that’s been expanding in the US in the last year, in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat in Vieques, […]