Streaming’s Spanish Evolution: A Deep Dive into ViX and the Hispanic Audience

MIAMI — TelevisaUnivision’s streaming platform, ViX, has grown fast in the last couple of years since it’s launch – but Dan Riess is still trying to help advertisers tap into the opportunity. “We’re really happy with it,” says Riess, EVP, Chief Growth Officer, TelevisaUnivision, highlighting the platform’s significant strides in audience engagement, distribution, and content […]

 
 

The Road To Cannes 2023: Ad Execs Relish Connection & Creativity On The Côte D’Azur

It has been the go-to gathering for the advertising industry for 69 years. Now, Cannes Lions International Festival of Creativity attracts movers and shakers in media, technology and much more besides. With the 2023 festival about to kick off on Cannes’ famous Croisette, June 19 to 23, what are the conversations people from the advanced TV […]

 
 

Clean Room Tech Powering TelevisaUnivision’s First ‘Hispanic Graph’ Agency Integration

LAS VEGAS — If advertisers are better able to target Hispanic audiences, new “clean room” software could have something to do with it. TelevisaUnivision launched a Hispanic household identity graph at its 2022 upfronts pitch. In this video interview with Beet.TV, Brian Lin, SVP, Product Management & Advanced Advertising, TelevisaUnivision, says the new category of […]