2023 Is ‘Year of Reckoning’ for Ad-Related Data and Technology: Havas’s Mike Bregman

LAS VEGAS – Economic disruptions can be painful, but they also can drive greater innovation. As the world’s commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. “It’s gonna be a year of reckoning for sure. There’s an overabundance of companies right […]

 
 

Advertisers Can Get Results Without Overspending on Tech: Havas’s Mike Bregman

SAN JUAN, Puerto Rico – Newer technologies often come with a dizzying array of buzzwords, technical jargon and flashy bells and whistles. As advertisers seek help in evaluating martech and adtech platforms, they need to be mindful that the technology delivers on its promises. “A lot of times when you hire the consulting firms, they talk […]

 
 

Retail’s ‘Citizen Data Scientists’ Could Predict The Future Of Ads: Havas’ Bregman

SAN JUAN, Puerto Rico – In the new world of first-party marketing data, retailers have the keys to a new kingdom. Limits on traditional audience identifiers may have propelled that trend. But, in this video interview with Beet.TV at Beet Retreat San Juan, Havas Media Chief Data Officer Mike Bregman says retailers now have an […]