Beet Retreat San Juan 2024, presented by Albertsons Media Collective, Moloco, OpenX and TransUnion

SAN JUAN, PR — In a digital age where artificial intelligence (AI) is the buzzword on every tech enthusiast’s lips, it’s easy to get swept up in the futuristic allure of generative AI. But according to Dave Simon, VP, Strategic Partnerships, Moloco, the true power player in advertising is not as much AI itself, but the machine […]

SAN JUAN, PR — As the digital landscape continues to fragment, advertisers face the daunting challenge of reaching consumers who are scattered across an ever-expanding universe of media channels and platforms. For Gillian Rudich, the complexity of today’s ecosystem necessitates a sophisticated approach to understanding and engaging with audiences. In this video interview with Beet.TV, Rudich, […]

SAN JUAN, PR — The time when YouTube was best known for skateboarding dogs now feels like eons ago. Two decades on, the video platform is now host to major broadcasters, as well as short-form content. In this video interview with Beet.TV, Matt McDonald, Global Head of Connected TV & Streaming, Google, explains how the company […]

SAN JUAN, PR – Retailers that sell advertising are expanding beyond the confines of their own websites to provide access to what are known as offsite advertising inventories. This progression unlocks the ability to reach audiences based on their purchase histories. “For many advertisers that are more endemic selling in retail, it’s been a great […]

SAN JUAN, PR — In the rapidly evolving world of connected TV (CTV) advertising, a seismic shift is underway. According to Jake Richardson, Head of Connected TV at Moloco, the industry is pivoting from traditional measurement-focused approaches towards a more outcome-centric paradigm. In this video interview with Beet.TV, he says the new approach aims to quantify the […]

SAN JUAN, PR — One of the hottest software trends in ad-tech has been the emergence of “clean rooms”. The software helps companies combine and overlay data sets in a privacy-compliant manner, allowing for deduplication, segment creation and so on. For Gillian Rudich, VP, Strategic Partnerships, TransUnion, clean rooms offer transparency and privacy, as well as […]

SAN JUAN, PR – An estimated $11.1 billion this year will be spent on political advertising in the United States as Donald Trump and Joe Biden vie for second terms as president. Amid the barrage of political ads, independent or undecided voters will seek reliable, fact-based news – and that’s a good reason for consumer […]

SAN JUAN, PR – Streaming television pioneer Roku not only has more than 80 million active accounts for advertisers to reach, but also which with whom to transact. These shoppable features mark an evolution of the platform beyond driving subscriptions for direct-to-consumer services such as Netflix and Disney+. “Consumers have more of an affinity for […]

SAN JUAN, PR – Many consumers have shifted their television viewing to streaming video, leading advertisers to set aside a bigger portion of their media budgets to connected television. However, they have faced frustrations with determining whether their ads are being seen within the walled gardens of video apps for smart TVs. “Transparency in connected […]

SAN JUAN, PR — In an era where advertisers seek to captivate audiences with more engaging and personalized content, cutting-edge AI technology is transforming the way we understand and interact with video advertising. One company is harnessing the power of AI to create immersive experiences that drive business outcomes for advertisers and publishers alike. In this […]

SAN JUAN, PR – Retailers that sell digital advertising on their own websites are looking to expand these capabilities throughout the open web with what is known as offsite advertising. A key strength is audience targeting based on the purchase histories of their customers. “The expansion of offsite is really delivering on a lot of […]

SAN JUAN, PR — Omnicom thought the fusion of shopping and media was so important that it made a whole division, Omnicom Commerce Group, dedicated to the topic in June 2023. Early this year, OCG execs have been appearing at key industry events like Beet Retreat San Juan and Shoptalk. In this video interview with Beet.TV, Jacquelyn Baker, […]

SAN JUAN, PR – Smart-TV startup Telly aims to change the value proposition for consumers by offering them free televisions in exchange for seeing advertisements. The promise for marketers is that campaigns have a greater chance of being seen – Telly’s set has twin screens, the lower of which shows unobstructed ads and information. “They’re […]

SAN JUAN, PR – Media-measurement company Comscore in March received accreditation from the Media Rating Council for national and local television household-level measurement. The accreditation was a significant step in Comscore’s role in helping to set the value of ad transactions, or what are known currencies. In this interview two weeks before Comscore’s accreditation, Beet.TV […]

SAN JUAN, PR — Joe Lerner, Executive Director of Advertising Sales at XUMO, has a bone to pick with the complicated jargon of the streaming media space. Diving into an industry replete with acronyms and blurred lines, he advocates for a more straightforward approach to delivering content to consumers. Whether on CTV, OTT, AVOD, or SVOD […]

SAN JUAN, PR – The popularity of connected devices such as mobile phones and smart TVs has expanded the opportunities for brands to drive direct transactions with consumers. Shoppability is more pervasive, but that doesn’t mean every advertisement should be geared to drive a response. “Shoppability certainly appears to be everywhere these days. The question […]

Last month’s Beet Retreat in San Juan was an extraordinary gathering of 180 industry leaders for three days of deep learning, conversations and networking. We covered a broad range of topics from streaming video and data to commerce media and, of course, AI.  The participants were deeply engaged. Their conversations were both honest and aspirational. […]

SAN JUAN, PR – The media landscape has become more fragmented as connected television apps offer viewers more ways to discover and watch programming. The resultant splintering of audiences has pushed mass-market brands to find ways to tell that their advertising is reaching consumers efficiently and effectively. “Transparency is critical for us. It helps inform […]

SAN JUAN, PR — After being acquired by NIQ (NielsenIQ), MRI-Simmons is set to play a pivotal part in its parent’s new media division – and it’s bringing a new partnership with TransUnion. NIQ in February announced it would form the division out of a combination of NIQ, GfK, and MRI-Simmons, addressing three core industry issues: defining the […]

SAN JUAN, PR – The Hispanic population is a significant source of economic growth for the United States, but its television audience historically has been undercounted. With this year’s upfront sales season, Spanish-language media giant TelevisaUnivision will showcase more comprehensive data about Hispanic viewers. “We built a lot of new capabilities with audience targeting,” Donna […]