Havas Media Group

SAN JUAN, PR — Artificial intelligence is no longer just a buzzword—it’s poised to revolutionize the media industry, transforming everything from creative generation to consumer engagement. Mike Bregman, chief activation officer at Havas Media Group, reveals how the group is leveraging “meaningful AI” to elevate its media planning and optimization strategies in this video interview […]

SAN JUAN, PR — They are billed as a software tool for bringing data back together after the demise of identifiers. But could “data clean rooms” actually end up making marketers’ lives even more difficult? In this interview with Beet.TV Events editorial director Jon Watts at Beet Retreat, Mike Bregman, Chief Data Officer, Havas Media […]

Havas Media Group is launching a new attention-tracking metrics in a bid to give its clients a new spin on measurement, going into this year’s TV upfront ad sales season. Mike Bregman, Chief Data Officer, Havas Media Group, said the company is working on a proprietary solution. He explained it is driven by a goal […]

In the last couple of years, the ad industry has undergone some of its most profound ever change. New limits from privacy regulation and shifts in consumer behavior provoked by the rise in ad-free media are redefining advertising. In this video interview with Beet.TV, Peter Sedlarcik, managing partner for Havas’ Media Group’s health practice, explains […]

If you want your ad campaign to produce the end result, a sale outcome, it’s best to start at the beginning, a clear targeting strategy. That is the emerging viewpoint when it comes to the new trend in marketing – outcome-based advertising. And end has a start In this video interview with Beet.TV, Peter Sedlarcik […]

CHICAGO – It is now four years since a hard-hitting ANA report, K2, blew the lid off practices in which US advertising agencies were accused of keeping up to 20% of clients’ media budgets for themselves after engaging in “pervasive” kick-backs and rebates. That report kicked off more industry transparency about, well, lack of transparency […]

BARCELONA – Having watched as Facebook and Google became “a real duopoly” in the mobile marketing space, telecommunications companies around the world are locked in an arms race to produce content and reap advertising revenue. “Telcos are just understanding that they sit on a huge data lake with first-party data that has incredible value, especially […]