Boys & Girls Club On Vieques Becomes ‘Community Center’ After Hurricane Maria: President Olga Ramos

MIAMI – Sometimes, small miracles happen in the midst of huge catastrophes. The Puerto Rican island of Vieques was largely cut off from the world when Hurricane Maria made land on Sept. 20, but its Boys & Girls Club facility remained intact and quickly became a hub of relief activity. “Luckily, our club in Vieques […]

 

ViequesLove’s Stephen Mueller: Providing Hurricane Relief ‘Takes A Lot Of Organization And Creativity’

MIAMI – Even on the best of days, things can go awry on Vieques, the island off Puerto Rico’s eastern coast. Water and power supplies can be cut, groceries may or may not be available, but people just help each other get by. So when a natural disaster the likes of Hurricane Maria happens, everyone […]

 

ViequesLove Raises Nearly $900,000 In Hurricane Maria Assistance

MIAMI – What took the federal government more than five days—to begin assembling aid for hurricane-ravaged Vieques—started the night of the storm among concerned citizens. That’s when Brittany Roush and Kelly Thompson, Editor and Publisher of Vieques Insider Magazine, started the group ViequesLove. It was done “with the intent of raising thirty thousand or forty […]

 

Hurricane Maria The Latest In A Series Of Crises For The American Red Cross

MIAMI – The last two months have been “a testament to what the American Red Cross can do,” with Hurricane Maria in Puerto Rico just the latest in a series of crises, says the organization’s Regional Communications & Marketing Director, Grace Meinhofer. “Three hurricanes, the California fires, we helped with the shooting in Las Vegas […]

 

Funding Gap Constrains Boys & Girls Club Puerto Rico Relief Efforts: President Olga Ramos

MIAMI – It’s easy to forget that before Hurricane Maria hit Puerto Rico, the island was in dire economic straights. One of the organizations that realizes this the most is the 50-year-old Boys & Girls Club Puerto Rico. Before Maria, 90% of the group’s participants—mainly youths ages six to 18—were below the poverty level on […]

 

Team Rubicon’s Puerto Rico Relief Efforts Are About To Get A Boost In Visibility

Editor’s note: This interview with Joe Rockhill runs to 5:30. In the rest of the video, Team Rubicon’s Michael Lloyd provides an overview from Isabella, Puerto Rico. MIAMI – There are only so many first responders in a particular city or an entire country to deal with natural disasters like Hurricane Maria in Puerto Rico. […]

 

New AT&T AdWorks Lab: The Future Of Emerging Media In A Unified, Interactive Space

With so many consumers engaging with content from big living room screens to mobile devices, it’s hard to visualize how to target them individually much less in a coordinated fashion. This is why AT&T AdWorks has just unveiled its new AT&T AdWorks Lab in Manhattan’s Rockefeller Center. The new AT&T AdWorks Lab is designed to […]

 

AT&T AdWorks ‘Addressable Upfront’ Focuses On Television, Cross-Platform Targeting

AT&T AdWorks chose to go vertical in 2017 with what it calls the industry’s first-ever Addressable Upfronts. Its 100 events across the country are tailored to specific industry product and service categories and clients with a focus on the attributes of both television and cross-platform addressable advertising. “Instead of a one-size-fits-all, one big event, we […]

 

Beet Retreat Panel Targets The Cross-Device Conundrum: Sorenson, Simulmedia, TiVo

MIAMI – Finding needles in hidden haystacks just might be the best metaphor for the current state of cross-platform targeting. As was evident during a panel discussion during the recent Beet.tv Retreat 2016, approaches vary by company and are limited to the best data sources until better ones come along. For Sorenson Media, which uses […]

 

AT&T’s Welch On INVIDI Deal: ‘Huge Opportunity’ For Cross-Screen Addressable Ads

LONDON – If where you spend your time and money says a lot about your priorities, AT&T has anted up in a big way on cross-screen addressable advertising with its participation in the acquisition of INVIDI Technologies. “We’ve been spending a lot of our time and a lot of our money on addressable television,” Mike […]

 

INVIDI Acquired By AT&T/DISH/WPP – Next Stop, Outer Space

MIAMI – The great video ad-tech consolidation wave is continuing, with a twist.  AT&T and DISH have announced plans to acquire addressable TV ad-tech vendor INVIDI. But they are not doing it alone – the pair are joined in the deal by fellow acquirer WPP, the world’s largest ad agency holding group, though it is AT&T […]

 

AT&T AdWorks’ Cordes On The Convergence Of Direct Mail, Addressable TV

MIAMI – AT&T AdWorks is seeing marketers in certain industry verticals redirect money from direct mail to addressable television advertising, along with using addressable TV for increased frequency against certain consumer targets. This synopsis by Brian Cordes, Director of Client Relations for AT&T AdWorks, was shared at the annual Beet Retreat this week. In an […]

 

The Future of TV: Coming Into Focus at Beet Retreat Miami, November 16-18

A group of senior industry leaders will gather in the Miami, November 16-18 for the upcoming Beet Retreat, a deep dive into the future of advanced TV.   The three-day event will not be streamed, but will be produced as a series of some 40 videos to be published over the following four weeks.   […]

 

AT&T AdWorks More Than Doubles Addressable TV Clients Post DIRECTV Deal

Fifteen months after AT&T acquired DIRECTV to become the largest pay-television provider, AT&T’s transformation from a telecom company to an entertainment company is bearing fruit in the addressable advertising space. “Addressable advertising is pinnacle to our advertising offering and certainly core to our growth,” says Maria Mandel Dunsche, VP and Head of Marketing for AT&T […]

 

AT&T’s Household, Device Identifiers Key To Cross-Screen Targeting: Mediavest | Spark’s Bokor

Being able to cap the frequency of ad delivery across multiple screens is a big desire among advertisers. It’s also why AT&T’s DIRECTV-U-verse-AT&T Wireless cross-screen addressable offering is “very intriguing,” according to Jonathan Bokor, SVP, Director of Advanced Media at Mediavest | Spark. “AT&T has taken the lead and I think they’re probably the best […]

 

Hearts & Science: Less Consumer Interruption As Digital Ad Formats Multiply

Faced with a “fast and furious” proliferation of digital advertising formats, agencies and marketers must contemplate less ad interruptions while figuring out how to give consumers what they really want. “Call that branded content, brand-created, something other than advertising,” says Zak Treuhaft, President of Omnicom’s Hearts & Science agency. Mobile in particular is characterized by […]

 

Addressable Advertising Orchestrates Cross-Channel Experiences: BOA’s Paskalis

Call it cross-channel or cross-platform addressability. To Bank of America’s Lou Paskalis, it comes down to “orchestration.” But he wonders whether marketers are up to the challenge of adding value to spontaneous consumer experiences in what could amount to a long-tail investment commitment. “Let’s call it what it really is. Orchestration. I think it’s the […]

 

DISH, DirecTV Addressable Unit: Buying DMA’s Wasteful For Campaigns

Who would have thought that something so 1990’s as the digital video recorder (DVR) would help to transform political advertising? In the first presidential election to benefit from the granular targeting capabilities of addressable TV advertising, the joint venture between DISH and AT&T-owned DirecTV is helping political campaigns target more than 20 million households at the […]

 

AT&T Uses Humor To Target TV Ad Waste, Promote Addressable Offering

The leader in addressable television advertising, with some 13 million households, AT&T is using a humorous commercial during the TV Upfront negotiating season to sell the power of addressable while speaking to concerns about its cost and scale. The commercial, “Stop Showing the Right Product to the Wrong Customer,” offers up three vignettes: a grownup […]

 

AT&T Announces Scores of “Addressable” TV Upfront Events & Video Series with Beet.TV

With its acquisition of DIRECTV complete, AT&T has the largest “addressable” footprint for delivering television advertising on a household level.  The value of this emerging media will be presented to the industry this TV Upfront season with the first “Addressable Upfronts,” says Maria Mandel Dunsche, VP for Marketing at AT&T AdWorks, in this interview with Beet.TV Rather […]

 
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