Machine Learning Finds Emotional Moments In TV Ad Inventory: Captify’s Waddington

LONDON, UK — These days, you can’t read about the advertising and technology businesses without reading about AI. But Amelia Waddington was already an AI expert a decade ago. Waddington completed a PhD in Computational Neuroscience, the study of human intelligence using mathematical models. Now as Chief Product Officer, Captify, Waddington is using web search […]


Disney+’s ‘Mindful’ International Ads Sold Out At Launch: Armstrong

LONDON, UK — Eleven months after it launched an ad-supported tier in the US, Disney did the same across Canada and Europe. A mere five weeks after that launch, speaking to me at The Future Of Television Advertising Global conference in London, Deborah Armstrong, SVP, Media Sales & Brand Partnerships, The Walt Disney Company, gave a […]


Brightline Going Global With Interactive TV Ads In 2024

LONDON, UK — In discussions about how digitally-infused connected TV ads should feel and function, many have settled on the idea that they should mimic the traditional TV experience, with back-to-back 15- or 30-second ads. Michael Bologna doesn’t think that’s going to cut it. Bologna is Chief Accelerator, Brightline, a company offering interactive, dynamic and […]


‘The Effectiveness Equation’: Harnessing the Power of CTV Advertising

LONDON, UK — At the recent The Future of TV Advertising Global conference, executives discussed how international markets were lagging the US when it comes to actually uncovering the effectiveness of connected TV advertising. With some forecasts for TV ad spend showing lower growth, that topic may grow in importance. On the main stage, Nicola […]


Programmatic Now Front And Center For TV Ads: Publica’s Gubbins

LONDON, UK — For a practice that once drew suspicion in TV land, programmatic ad trading’s arrival in the channel is now clear. And, since everyone agrees programmatic still has work-ons when it comes to connected TV, the growth curve could get even higher. Speaking to me at The Future of TV Advertising Global 2023, […]


Ad Agencies Like OMD Showing Keen Interest In Generative AI Creativity

LONDON, UK — In 2024, hype about bleeding-edge creative AI in the ad industry is likely to blossom into real-world application. Speaking to me at The Future of TV Advertising Global 2023, presented by Index Exchange, Jean-Paul Edwards, Managing Director, Product, OMD Worldwide, got excited about use of machine learning in ad planning and generative […]


ITV Aims To Boost Ad Fortunes With Upgraded Digital Platforms

LONDON, UK — As we head in to 2024, some ad spend forecasts are showing flatter growth and increased challenges for TV, with the key challenge being the extent to which new streaming ads can offset declines from linear ad spend. In the UK, ITV’s CEO has warned of a challenging ad revenue outlook, albeit […]


Disney+’s 2024 Ad Upfront Begins At CES With New Formats At Tech Showcase

LONDON, UK — A year after it launched an ad-supported tier for Disney+, Disney Advertising will use CES to showcase new ad formats including gamification, shoppability and social integration. The appearance at January’s tech show in Las Vegas will essentially fire the starting gun on the narrative Disney+ will use to tell its advertising story […]


TiVo Launching On TVs & Cars To Capture Audience Data

LONDON, UK — A quarter of a century after TiVo launched the Digital Video Recorder (DVR), the company, now owned by Xperi, is developing new consumer touchpoints to gather valuable audience data. Speaking with me at The Future of TV Advertising Global 2023, presented by Index Exchange, Fariba Zamaniyan, VP, Advanced Media & Advertising, TiVo, explained […]


Dentsu Plans Broadcaster Partnerships, Attention Focus In 2024

LONDON, UK — Ad agency Dentsu will trial collaboration with UK broadcasters to leverage its own audience insight panel in 2024. CCS is Dentsu’s worldwide survey with more than 400,000 respondents in over 70 markets, comprising 10,500 attributes, giving Dentsu insight into areas such as consumer interests, passions, values, trust drivers, motivations, and needs. Speaking […]


YouTube Is Maturing As A TV Ad Channel: Pixability’s Jones

LONDON, UK — YouTube had already graduated from its “skateboarding dog” phase. But can it cross the chasm from digital devices to the TV? Well, “nearly half (45%) of all YouTube viewership takes place on TVs” and “time spent watching YouTube on TVs now exceeds any other individual network or streaming service”, according to this […]


‘We Need to Change the Narrative’: Havas’ Strategy Director Wants to Return to the Art of TV Planning

LONDON, UK — At December’s The Future of TV Advertising Global 2023, TV and advertising executives debated the extent to which TV should be a brand-building channel or an outcome-driven one. Recent 2024 forecasts show TV ad growth will slow. Some brands, themselves under pressure to improve results in a tricky economy, are hoping streaming […]


Excellence Can Level TV’s Playing Field With Tech Firms: Comcast Advertising’s Rooke

LONDON, UK — The TV industry will in a hybrid world for many years to come, where the worlds of traditional linear TV and streaming converge, and the opportunity lies in reaching audiences instead of demographics. That is the vie according to James Rooke, President, Comcast Advertising. But, to get there, Rooke thinks the TV business […]


From Chaos To Clarity & Scale: InfoSum’s Wetzel Sees Brands Benefitting From Clean Rooms For TV Ads

LONDON, UK — Use of clean room software, allowing companies to combine customer data sets without privacy implications, isn’t exclusive to the US. UK media owners and brands have also been adopting the approach for TV ads, and InfoSum has been one of the key companies behind the trend. Speaking to me at The Future […]


Rakuten Advertising Plans CTVision+ Expansion Across Europe

LONDON, UK — Global ecommerce giant Rakuten s going into 2024 planning to take its new connected TV advertising solution into new countries. In October 2023, Rakuten Advertising launched CTVision+, a portfolio of inventory from European CTV providers, aiming to make it a single gateway for global ad buyers to buy ads across a fragmented […]


TV Taxonomy Upgrades Essential To Improve Programmatic Buyability: Index Exchange’s Goode

LONDON, UK — Getting your taxonomy metadata in order may not sound like the sexiest topic in media – but it does have the potential to significantly improve results. In this video interview with Beet.TV, Lori Goode, Chief Marketing Officer at Index Exchange, says the quality of some content taxonomies (metadata for describing shows and […]


In Fight For Ad Spend, TV Must Collaborate & Prove Performance

LONDON, UK — As we head into 2024, for many, flat is the new up, as several forecasts paint a picture of ad growth stagnation. For Justin Lebbon, Director, Adwanted Events, TV is attempting to make a transition from linear to digital. In this interview, Lebbon wrapped-up the key The Future Of Television Advertising conference […]


Comcast’s Rooke Sees FreeWheel Emerge As ‘Unifying Point’ For TV Ad Demand

LONDON, UK — In a week in which ad exchange operator Index Exchange announced a direct integration with TV ad-tech platform FreeWheel, the latter’s owner sees FreeWheel becoming a gateway for an array of TV ad buyers. “When you’re an industry platform, then interoperability is really important,” James Rooke, President, Comcast Advertising, told me in […]


Index Exchange’s FreeWheel Integration Widens Access, Standards & Quality: Gardner

LONDON, UK — Ad exchange operator Index Exchange is broadening its access to streaming TV ad inventory in a new direct integration with TV ad-tech platform FreeWheel. The tie-up is seen as enhancing ad buyers’ access to premium inventory and diversifying demand sources for media owners. Speaking with me at The Future of TV Advertising […]