Robert Williams

As connected television matures, contextual targeting is set to become more intelligent, more dynamic and far more creative, according to Jess Brown of WPP Media, speaking with Beet.TV contributor David Kaplan. Looking ahead to CES, Brown said she’s focused on three key trends in contextual CTV: using AI to scale relevance, bringing context into live […]

RANCHO PALOS VERDES, CALIF. – As artificial intelligence reshapes nearly every corner of modern media, Spark Foundry president Steve Birnbaum says its most transformative effect can be summed up in a single word: streamlining. From how agencies use data to how brands connect with consumers, AI is helping reduce complexity, accelerate decisions and surface insights […]

RANCHO PALOS VERDES, CALIF. — Retail media is rapidly evolving from a performance-driven niche into a foundational layer across the entire advertising ecosystem, according to analyst and consultant Andrew Lipsman, speaking with Beet.TV contributor David Kaplan at the Beet Retreat LA. Lipsman argued that the industry’s understanding of retail media remains too narrow. While brands […]

WPP Media takes a comprehensive approach to video, said Adam Arnegger, executive director and head of investment, in this interview with Beet.TV Editorial Director Lisa Granatstein. When it comes to planning and implementing strategies for clients, the media agency views video “holistically,” recognizing the power of linear television alongside the precision targeting of connected television […]

LONDON – As the advertising industry grapples with tighter privacy rules and the fading usefulness of identifiable user data, contextual intelligence is emerging as one of the most important tools for reaching audiences, said Marko Johns, U.K. managing director at Seedtag, in an interview with Beet.TV contributor Robert Andrews at the Beet.TV and WPP Media […]

RANCHO PALOS VERDES, CALIF. – As connected TV continues to pull viewers and ad dollars online, the advertising ecosystem is entering what may be its most dynamic, and complicated, phase yet, said Stacey Bohrer, senior vice president of buyer development for the Americas at OpenX. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat […]

RANCHO PALOS VERDES, CALIF. – At a time when misinformation, polarization and platform fragmentation dominate the media landscape, Vanessa Otero said one thing is clear: advertisers are relearning how to trust news, so long as they have the right data. Otero, founder and chief executive of Ad Fontes Media, said her company’s mission is simple […]

LONDON – Advances in infrastructure and computing power are fundamentally changing how programmatic advertising operates on the supply side, enabling faster, more sophisticated decision-making that was previously impossible, said Sarah Botherway, marketplace operations director at Index Exchange. Speaking with Beet.TV contributor Robert Andrews at the Beet.TV and WPP Media Leadership Summit, Botherway said improvements in […]

LONDON – Retail media is entering a new phase, shifting from a narrow focus on placements and proximity to purchase toward a broader, intelligence-driven role across the full marketing funnel, said Samantha Bukowski, global head of commerce at WPP Media. Speaking with Beet.TV contributor Robert Andrews at the Beet.TV and WPP Media Global Leadership Summit, […]

RANCHO PALOS VERDES, CALIF. – Mobile gaming is emerging as a powerful complement to connected TV, giving advertisers new ways to combine premium storytelling with programmatic scale and measurable performance, according to Zynga executives speaking at the Beet Retreat LA. In an interview with Beet.TV contributor David Kaplan, Corentin Leydis, Zynga’s head of programmatic sales […]

RANCHO PALOS VERDES, CALIF. – Uber Advertising is redefining what contextual and commerce media can deliver as brands look to connect more meaningfully with consumers in moments that matter. In this conversation at the Beet Retreat LA, Kristi Argyilan, global head of advertising at Uber Advertising, outlined how real-time signals, first-party data collaboration and AI […]

RANCHO PALOS VERDES, CALIF. – As the advertising industry grapples with budget pressure, rising channel complexity and an ever-widening tech stack, the familiar mandate to “do more with less” has become an exhausting refrain. At the Beet Retreat LA, Anna Grodecka-Grad, SVP of Global Client Services at StackAdapt, argued that the real challenge, and opportunity, […]

The most unexpected twist in Omnicom Group’s landmark merger with Interpublic Group is how many agency brands the combined company chose to keep intact, said Brian Wieser, chief executive of consulting firm Madison and Wall. Speaking with Beet.TV editorial director Lisa Granatstein, Wieser said he had anticipated deeper consolidation, especially across media agencies, than what […]

RANCHO PALOS VERDES, CALIF. – As the advertising marketplace grows more complex, “convergence” has become both a buzzword and a necessity, said Chance Johnson, chief commercial officer of Nexxen, during a conversation with Beet.TV contributor David Kaplan at the Beet Retreat LA. Johnson described consolidation across the industry as an unavoidable outcome of fractured incentives […]

RANCHO PALOS VERDES, CALIF. – In today’s crowded digital marketplace, the definition of “premium” advertising comes down to more than polished content. it hinges on brand trust, user-friendly ad experiences and highly relevant messaging, Gregory Joseph, vice president of inventory development at StackAdapt, says in this interview with Beet.TV contributor David Kaplan at the Beet […]

Healthcare marketers must go beyond traditional awareness metrics to drive true patient action, said Sarah Bast, executive vice president of investment marketplace at Publicis Health Media (PHM). In this interview with Beet.TV Editorial Director Lisa Granatstein, Bast explained how PHM collaborates with PMX Lift, a unit within Publicis Media focused on the changing TV advertising […]

RANCHO PALOS VERDES, CALIF. – In today’s crowded digital ecosystem, the definition of “premium” advertising hinges on far more than high-quality content. It’s about brand trust, a respectful ad experience and the relevance of the messages themselves, Will Doherty, svp of inventory development at The Trade Desk, said in an interview with Beet.TV contributor David […]

In a rapidly shifting marketplace, brands are leaning more heavily than ever on retail data to navigate economic volatility and changing consumer behavior. Jenny Holleran, vp of media, insights and loyalty at Kroger Precision Marketing (KPM), discussed how retail media networks are reshaping marketing strategy during an interview with Beet.TV contributor David Kaplan. Data signals […]

RANCHO PALOS VERDES, CALIF. – Adobe’s Sam Garfield, Head of Digital Strategy – CMT, Data and AI Platforms, believes that the advertising industry’s long-standing fixation on targeting over creative is beginning to break. That means publishers can unlock meaningful new revenue streams if they modernize how they produce, measure and share data around creativity. Speaking […]

ORLANDO, FLA. – Mastercard is pushing its long-running “Priceless” platform into new territory by doubling down on real-world experiences while building a marketing engine powered by AI, said Cheryl Guerin, the company’s executive vice president of brand strategy and innovation, in an interview at the ANA Masters of Marketing conference. Guerin said the strategy now […]