Rob Williams

SAN JUAN, Puerto Rico — In an industry obsessed with signals, identity graphs and whatever acronym dropped this morning, Lauren Griewski has a simpler thesis. “Trust is always going to be the most important currency when building relationships with consumers,” said the managing director of Chase Media Solutions during an interview with Beet.TV at the […]

SAN JUAN, Puerto Rico — In the streaming era, viewers have more choices than ever. Advertisers have more confusion too. Sean Cunningham, president, CEO of the Video Advertising Bureau, says the industry has spent years debating what “premium video” really means. His answer: stop arguing and start measuring where people are actually looking. “We wanted […]

SAN JUAN, Puerto Rico — In a streaming world overflowing with shows, apps and remote controls that seem to require a pilot’s license, Bill Condon says the real hero is something viewers never see: metadata. Condon, global head of advertising sales at Gracenote, a Nielsen unit, says the company’s data has quietly become part of […]

SAN JUAN, Puerto Rico — As artificial intelligence begins creeping into media buying, Anthony Katsur, chief executive of the IAB Tech Lab, has a simple request for the advertising industry: slow down and agree on the rules first. “Standardization is needed or needed to be adopted in several areas,” Katsur said during an interview with […]

Media buyers who like a little extra time to plan their video budgets may want to circle the calendar early this year. The IAB NewFronts is moving up the schedule, arriving in March with a familiar mix of digital video pitches, shiny technology and enough buzzwords to power a small agency brainstorm. Craig Coleman, senior […]

SAN JUAN, PUERTO RICO – At an industry event where conversations often drift toward what advertising might look like in five or 10 years, Lee Garfield is urging people to slow down and look at what is happening right now. The vice president of programmatic sales and agency relationships at Hearst Magazines, whose more than […]

PALM SPRINGS, CALIF. – Jeremi Gorman, chief revenue officer of Fanatics Advertising, would like to clear something up before anyone files Fanatics under “people who sell hats.” “It’s actually much bigger than a lot of people think,” she said in this interview at the IAB Annual Leadership Meeting, describing a portfolio that stretches from officially […]

LAS VEGAS – For all the precision lavished on ecommerce pixels, the physical store remains retail media’s great shrug. Speaking with David Kaplan at CES 2026, Michele Roney, executive vp of retailer CX at Mars United Commerce, put it bluntly. “The gaps in the shopper experience as it relates to retail media are hands down […]

SAN JUAN, PUERTO RICO – At the Beet Retreat San Juan, Suvadip Choudhury, head of television partnerships at Alliant, delivered a reality check to the TV ad business. Yes, we have more data than ever. No, that does not mean we should blindly chase every shiny behavioral segment that appears in a dashboard. “The TV […]

PALM SPRINGS, CALIF. – Sean Crawford, managing director of SMG North America, has a simple message for brands chasing the next shiny thing: most shoppers are still, very literally, shopping. “I think in store for retail media is a hugely untapped opportunity here,” Crawford said in this interview with Beet.TV at the IAB Annual Leadership […]

LAS VEGAS — At CES 2026, Domenic Venuto, chief product and data officer at Horizon Media, delivered a reality check to anyone dazzled by flashing AI demos: “The data capabilities that matter most are the ones that you trust.” Venuto has been busy rolling out Horizon’s Blue AI native platform, which takes client data, enriches […]

PALM SPRINGS, CALIF. – The modern CMO is no longer satisfied with charts about impressions and reach, according to Jeremy Flynn, head of product at Horizon Media. He said the job now extends well beyond buying ads and into proving that marketing actually grows the business. “The demand from the CMO is changing beyond just […]

PALM SPRINGS, CALIF. – Retail media standards are no longer a side conversation for the most patient people in the room. They are front and center, especially as more brand dollars flow into the channel. Speaking at the IAB Annual Leadership Meeting, Austin Leonard, vice president and general manager of the DG Media Network at […]

LAS VEGAS – If you have ever wished broadcast radio could behave a little more like digital, Lisa Coffey says the wish is being granted, with a beta label and a confident smile. Speaking with Beet.TV contributor David Kaplan at CES, the chief business officer of IHeartMedia said the long running mission is finally turning […]

LAS VEGAS – If technology used to be about pipes, dashboards and apologies for latency, Carrie Drinkwater wants it to be about culture. Speaking with David Kaplan at CES 2026, the chief investment officer of Dentsu-owned Carat, said the agency’s biggest technology investment isn’t another black box, but a clearer read on cultural momentum. “The […]

As brands try to make sense of a fragmented media ecosystem, performance measurement remains one of the biggest obstacles. For Tej Desai, executive vice president of client leadership at OMD USA, connected TV has emerged as a way forward, particularly as marketers look beyond narrow platform metrics and toward more holistic outcomes. Social remains powerful […]

LAS VEGAS – If the news landscape feels like an all-you-can eat buffet with cable podcasts, newsletters, influencers and social feeds stacked high, this is not your imagination. Guy Griggs, senior vice president of ad sales and client partnerships at CNN, says the industry has splintered in spectacular fashion and he has the receipts from […]

LAS VEGAS – At CES 2026, Walt Disney Co. showcased a growing push to modernize advertising workflows by combining advanced technology with its storytelling heritage. Alex Combs, vice president of product management, advertising platforms at the media and entertainment giant, said the company is focused on building products that deliver speed, ease and value for […]

LAS VEGAS – Contextual signals are becoming central to how connected TV inventory is bought and sold, as advertisers look for relevance at scale without relying on user identifiers. Ryan Kenney, svp of revenue for SpringServe at Magnite, said viewer choice and passion for content make context a natural fit for the TV environment. “In […]

The retail industry has seen rapid change over the past year, particularly around in-store media, as falling technology costs and margin pressure elsewhere push retailers to rethink where growth comes from, according to Ben Reynolds, vice president of business development at Stratacache. Speaking with Beet.TV contributor David Kaplan, Reynolds said lower hardware and installation costs […]