Rob Williams

NEW YORK – Retail media has spent the past few years being treated like advertising’s golden child. Money poured in, decks multiplied and everyone claimed miraculous returns. Now comes the less glamorous phase: proving it. Brian Monahan of Albertsons Media Collective arrived at the Beet.TV AI Media Summit with Horizon Media carrying a message for […]

As Beet.TV marks 20 years of chronicling the media business, Bill Koenigsberg, founder and CEO of Horizon Media, used the milestone to deliver a pointed message to Madison Avenue: swagger is cheap, culture compounds. From its first recording at Google’s campus in Mountain View in 2006 to the maze-like halls of CES, Beet.TV has built […]

NEW YORK – Artificial intelligence is already being put to work where it matters most: making ads smarter and cheaper, says Dawn Williamson, chief revenue officer at Comcast Advertising. “AI is an incredible asset that we all have,” Williamson said in this interview at the IAB NewFront with Beet.TV contributor David Kaplan. “One of the […]

NEW YORK – The home screen land grab is heating up as brands realize that the most valuable moment in connected TV advertising is not mid-show or even pre-roll. It is the instant a viewer turns the television on, says Matt Milne, president and chief revenue officer of TiVo Ads at Xperi. In this interview […]

Viant Technology Inc. is acquiring TVision Insights, a move that could reshape how television advertising is measured by embedding real-time attention data directly into media buying. The deal brings together Viant’s identity and programmatic capabilities with TVision’s second-by-second “eyes-on-screen” measurement, aiming to give advertisers a more objective view of what actually works across TV. In […]

SAN JUAN, Puerto Rico – Lou Paskalis has a characteristically blunt assessment of artificial intelligence’s growing appetite for content, likening it less to innovation and more to a well-organized heist. “The reason that I think the IAB is correctly calling AI scraping an existential threat to publishers is because it is routinized theft,” the advertising […]

Beet.TV this year turns 20, which in media years is roughly equivalent to surviving several platform extinctions and at least one pivot to video that actually worked. What began with a taping at Google’s Mountain View campus in 2006 has grown into a sprawling archive of about 11,000 interviews tracking everything from early vlogging to […]

NEW YORK – At the IAB NewFronts, Liane Nadeau, chief investment and media officer at Publicis Groupe’s Digitas North America, made a quiet but notable admission: the old rivalry between direct buys and programmatic is over, and frankly, it was getting awkward anyway. “Historically, those two things would’ve been antithetical,” Nadeau said, referring to direct […]

NEW YORK – Keiko Mori, head of creative product marketing, North America at TikTok, said the social video platform’s latest ad formats aren’t here to quietly blend in. They are here to make an entrance, preferably the moment you open the app. Speaking with Beet.TV contributor David Kaplan at the IAB NewFronts, Mori walked through […]

Michael Krans is trying to pull retail media out of the margins and into the center of the marketing playbook. The head of retail media at department-store chain Macy’s is on a mission to turn the Macy’s Media Network from a transactional afterthought into something closer to a marketing nerve center. “We are attempting to […]

SAN JUAN, Puerto Rico – If there is one thing Christa Klausner would like the industry to stop doing, it is obsessing over “tension.” Yes, commerce media networks want control. Yes, agencies want flexibility. No, this is not a reality show. “Tension is kind of a strong word,” said Klausner, executive vice president of commerce […]

NEW YORK – At the IAB NewFronts 2026, Abbey Thomas of Anoki AI had a message that might make media buyers do a double take: thanks to a new partnership with Allen Media Group, advertising in news may no longer feel like a reputational gamble. Speaking with David Kaplan of Beet.TV, Thomas laid out how […]

SAN JUAN, Puerto Rico – At the Beet Retreat San Juan, Beth Gross, head of commerce media at Yahoo DSP, described a business that is trying to serve two masters without upsetting either. On one side, Yahoo helps brands tap into commerce data and signals to improve campaigns. On the other, it helps retailers and […]

SAN JUAN, Puerto Rico – At a time when marketing tech stacks resemble overstuffed carry-ons, Maggie Summers, head of activation at Dentsu X, has a simple suggestion: stop collecting tools and start making decisions. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat San Juan, Summers said many bloated systems are built for execution […]

SAN JUAN, Puerto Rico – The passion of viewers alone will not close a deal as marketers seek business outcomes from their media partners, according to Richard Bertodatti, svp of multimedia and advanced ad sales at TelevisaUnivision. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat San Juan, Bertodatti said the Hispanic audience may […]

SAN JUAN, Puerto Rico — In an industry obsessed with signals, identity graphs and whatever acronym dropped this morning, Lauren Griewski has a simpler thesis. “Trust is always going to be the most important currency when building relationships with consumers,” said the managing director of Chase Media Solutions during an interview with Beet.TV at the […]

SAN JUAN, Puerto Rico — In the streaming era, viewers have more choices than ever. Advertisers have more confusion too. Sean Cunningham, president, CEO of the Video Advertising Bureau, says the industry has spent years debating what “premium video” really means. His answer: stop arguing and start measuring where people are actually looking. “We wanted […]

SAN JUAN, Puerto Rico — In a streaming world overflowing with shows, apps and remote controls that seem to require a pilot’s license, Bill Condon says the real hero is something viewers never see: metadata. Condon, global head of advertising sales at Gracenote, a Nielsen unit, says the company’s data has quietly become part of […]

SAN JUAN, Puerto Rico — As artificial intelligence begins creeping into media buying, Anthony Katsur, chief executive of the IAB Tech Lab, has a simple request for the advertising industry: slow down and agree on the rules first. “Standardization is needed or needed to be adopted in several areas,” Katsur said during an interview with […]

Media buyers who like a little extra time to plan their video budgets may want to circle the calendar early this year. The IAB NewFronts is moving up the schedule, arriving in March with a familiar mix of digital video pitches, shiny technology and enough buzzwords to power a small agency brainstorm. Craig Coleman, senior […]