AI Is Transforming Shopping Experiences as Retail Media Grows: Fireside Chat With Omnicom’s George Manas and Joanna O’Connell

LAS VEGAS – The growing role for artificial intelligence in advertising, marketing and commerce was a key theme for discussion at CES 2025. The possibilities for “conversational commerce” are growing as e-commerce marketplaces such as Amazon, which last year introduced an AI-powered shopping guide called Rufus, seek to personalize experiences for their customers. Bringing consumers […]

 
 

Collaboration with Amazon Broadens Local TV Audiences: Spectrum Reach’s Rob Klippel

Television audiences tend to divide their time among a variety of video sources to see a full range of programming. To help local businesses to reach these multiscreen audiences, Spectrum Reach collaborated with Amazon Ads, the advertising platform of the e-commerce giant, as a local reseller for Amazon Ads advertising inventory. “We’re bringing together our […]

 
 

Media Buying Is Major Opportunity for Ad Agencies Amid Market Shifts: Madison and Wall’s Brian Wieser

PALM SPRINGS, Calif. – Advertising agencies have undergone major changes in the past decade amid technological advancements and shifts in consumer behaviors. Within agencies, media buying has been one of the best opportunities for growth as marketers mine consumer data to better understand the best ways to reach new and existing customers. “The agency industry […]

 
 

CES for First Time Has Spirit of ‘Let’s Build Together’: Carat’s Carrie Drinkwater

LAS VEGAS – CES not only serves as a showcase for the products that shoppers may soon see on store shelves or for sale online, but also for advertising agencies to meet with clients, media outlets and other vendors. This year’s gathering had a collaborative spirit as marketing professionals ponder how artificial intelligence is going […]

 
 

AI Surfaces Insights on How Ads Represent Key Audiences: Ad Council’s Ashley Menschner

LAS VEGAS – With its ability to draw insights from vast amounts of data, artificial intelligence is playing a key role in helping advertisers to understand how audiences are likely to respond to how they’re represented in campaigns. Such insights are a priority for the Ad Council, the nonprofit ad group, in creating effective public […]

 
 

Open Web’s Content and Audiences are Compelling to Brands: Digitas’ Megan Jones

LAS VEGAS – While walled-garden media outlets such as social networking platforms and connected-television apps offer advertisers to scale up their campaigns, the open web also is intriguing to marketers because of its variety of content and audience groups. “When I think about the future, the kind of complexity and interestingness of other content across […]

 
 

Consumer Insights Grow More Valuable Amid CTV’s Fragmentation: Merkle’s Pete Stein

LAS VEGAS – The app stores on connected televisions are becoming more like the app stores for smartphones, offering a growing variety of streaming video, gaming and shopping. The ensuing fragmentation makes audience data more valuable for brands and their media agencies. “We still have a big issue of fragmentation. There’s just amazing content, but […]

 
 

Brands Rethink Tech Investments Amid AI’s Growth: Havas’ Sarah Ivey

LAS VEGAS – CES this year featured a greater emphasis on artificial intelligence, the technology that’s been compared to other groundbreaking innovations such as the microprocessor, the personal computer, the Internet and the mobile phone. As this disruptive technology gains greater adoption, marketers are being forced to radically rethink how they work. “Some of the […]

 
 

Cookieless Signals Help Brands to Target Open-Web Audiences: Dotdash Meredith’s Lindsay Van Kirk

LAS VEGAS – Stricter data regulations worldwide have given people more control over how their personal information is used for advertising, challenging marketers to find ways to reach the right audiences while respecting privacy. For Dotdash Meredith, the digital publishing arm of Barry Diller’s IAC, helping brands to reach key consumer groups is a process […]

 
 

Brands Should Keep Trying to Advance Diversity, Equity & Inclusion: Omnicom’s Emily Graham

LAS VEGAS – Efforts by businesses to promote diversity, equity and inclusion are undergoing a significant shift after a Supreme Court ruling in 2023 struck down affirmative action policies at U.S. universities. But consumer brands still must consider the sensitivities of a multicultural marketplace to understand the changing needs of customers and to create effective […]

 
 

Commerce Media Is Pivoting to TV-Like Brand Advertising: OMD’s George Manas

LAS VEGAS – Retailers that sell advertising have become a significant force in the media marketplace, typically helping brands to reach consumers when they’re most ready to shop. As part of the broader category of commerce media, retail media networks also provide a way for brands to raise awareness. “We’re obviously seeing commerce media, retail […]

 
 

Open Web Benefits Brands With Diverse Media, Marketing Partners: OMD’s Chrissie Hanson

LAS VEGAS – A significant part of the media marketplace is behind paywalls or in closed systems known as walled gardens that include social media platforms, shopping sites and connected television apps. Fortunately, brands can reach a greater range of audiences outside of these channels on the open web. “The greatest opportunity of the open […]

 
 

CTV’s Upgrades in Audience Metrics Will Drive More Ad Spending: TelevisaUnivision’s Dan Aversano

SANTA MONICA, Calif. – Connected television relies on an internet hookup, making the transmission of advertising and programming easier to measure directly than with traditional broadcasts. Because metrics don’t necessarily reveal much about which members of a household are watching, marketers and media companies are seeking more information to help determine the value of CTV […]

 
 

Campaign Outcomes Supersede Other Media Metrics: OMD’s Kelly Metz

LAS VEGAS – People watch television programming across a growing array of streaming platforms and connected devices, challenging marketers to measure the effects of their advertising campaigns. Amid this fragmentation, business results underlie media-buying strategies. “When we think about measurement at OMD…we’re more focused on where we should be focused, which is client outcomes. It’s […]

 
 

Emergent Tech Boosts Full-Funnel Marketing on Open Web OMD’s Ben Hovaness

LAS VEGAS – Privacy regulations in many parts of the world has the advertising and marketing industry to seek other ways to track online consumers while also giving them more control of their personal information. Emerging technologies promise to provide these capabilities on the open web, which consists of sites whose main features aren’t locked […]

 
 

CTV’s Premium Content Helps to Showcase Brands: Roku’s Jason Schifrien

With awards season in full swing, it’s again apparent that streaming platforms are delivering the high-quality content that not only drives industry recognition but also television viewership. Audience data help advertisers to reach key consumer groups on internet-connected television. “When thinking about transparency, it’s really important that buyers have accurate signals to understand what they’re […]

 
 

Biddable Live Sports, ‘Magic Words’ Help Brands Reach Key TV Audiences: Disney’s Matt Barnes

LAS VEGAS – Disney launched an advertising certification for live sports and entertainment, along with biddable deals for live sports using its ad server, the media giant announced at CES 2025. Google Display & Video 360, The Trade Desk and Yahoo DSP are the first demand-side platforms to receive the certification, while Magnite is the […]

 
 

CES’s Retail Media Interest Foretells Great Things: CMX’s Paul Lentz

CES is the premiere showcase for consumer electronics companies, but the pervasiveness of technology throughout the global economy has drawn in other companies such as retailers that sell advertising. They have vast troves of consumer data that are helpful to marketers seeking to reach the right audience at the right time. “One of the things […]

 
 

AI’s Transformation of Omnichannel Personalization Has Only Just Begun: IAS’s Jim Egan

Artificial intelligence has the power to transform omnichannel personalization for brands – that is, helping marketers to create individualized experiences for each consumer based on their preferences. “Marketers are using AI to develop the right … permutations of creative to ensure that the right message is getting delivered to the right audience at the right […]

 
 

CES’s Growing Retail Media Presence Points to Innovation: Spark Foundry’s April Carlisle

CES traditionally has been the domain of consumer electronics companies showcasing the latest flat-screen TVs, laptops, wearables, connected devices and smart-home gadgetry. What’s less appreciated is the growing presence of retailers that highlight the ways they’re adopting technology. “What’s interesting is you would expect to see retailers that are e-commerce pure play, such as Amazon, […]

 
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