Robert Williams

SAN JUAN, PR — In an advertising landscape dominated by performance metrics and retail media expansion, Colleen Hotchkiss, President of Growth Practices at Publicis Groupe’s Zenith Media, is calling for a renewed focus on brand building. While performance media remains essential for short-term results, Hotchkiss argues that brands must not lose sight of what truly […]

SAN JUAN, PR – As the media landscape rapidly evolves, Nav Singh, vice president and managing director of programmatic at Horizon Media, said advertisers are entering a new era — one defined by data, customization, and the power of AI. “The consumers are there,” Singh said in this interview at the Beet Retreat San Juan, […]

SAN JUAN, PR – In a rapidly shifting media landscape, the rise of digital video consumption is not just a trend — it’s reshaping the very core of advertising strategy, particularly when it comes to live events and sports. Jessie Schwartzfarb, executive vice president and head of video investment at Dentsu, shared insights into the digital […]

In a sobering assessment of the advertising industry’s near-term prospects, Brian Wieser, principal at consulting firm Madison and Wall, warned that escalating global tariffs and growing policy uncertainty are creating a drag on the ad market—with few signs of relief ahead. “There’s a lot of bad places this can go,” Wieser said in this interview […]

New U.S. tariffs could trigger a wave of economic disruption and stall the advertising technology sector’s recovery, warns Terence Kawaja, founder and chief executive of investment bank LUMA Partners. The Trump administration’s announced tariffs and retaliatory actions by major trading partners such as China have deep and far-reaching consequences for the U.S. economy and the […]

SAN JUAN, PR – Chase Media Solutions is making waves across the retail media landscape, with a mission to create unmatched value for both customers and merchant partners. With a broad reach that includes 84 million customers and 6.5 million small businesses, the platform is positioning itself as a powerful connector between brands, consumers and […]

In a fast-changing streaming landscape, advertisers can’t any longer rely solely on traditional targeting methods. That’s the message from Carl Strum, director of video futures at Interpublic Group’s Initiative, who is urging marketers to adopt a more nuanced approach to connected television advertising that emphasizes platform understanding, app-level precision, and contextual signals. In this video […]

SAN JUAN, PR – In an increasingly complex digital landscape, brand safety has become more than just a buzzword—it’s a necessity. But according to Kerel Cooper, chief marketing officer of contextual advertising platform GumGum, the industry’s current approach may not be enough. Cooper said in this interview at the Beet Retreat San Juan that contextual […]

SAN JUAN, PR – In an age where attention spans are short and options are endless, consumers no longer respond to generic marketing messages. They want experiences that feel tailor-made — and brands that recognize this shift are setting themselves apart. Anna Brantley, chief revenue officer at AnalyticsIQ, said the key to unlocking this deeper […]

In a bold move to expand its digital reach, MoneyLion, the consumer finance platform, partnered with globally renowned content creator MrBeast to connect with a highly engaged online audience. The collaboration aimed to tap into a digitally savvy demographic that is consistently online and actively engaging with financial products, Tim Binder, head of brand marketing […]

The measurement of outcomes in the connected TV (CTV) space is rapidly evolving, presenting new opportunities and challenges for advertisers. The key to effective measurement lies in aligning strategies with campaign objectives rather than adhering to traditional channel-based assessments, Parvati Vaish, senior vice president of consulting, CSA, at Havas Media Network, said in this interview […]

SAN JUAN, PR – The rapid rise of artificial intelligence is transforming industries at an unprecedented pace, and advertising isn’t any exception. At the Beet Retreat San Juan, Anna Spanfeller, vice president of agency development at AI marketing intelligence firm Cognitiv, spoke about how AI, and specifically deep learning, is reshaping the advertising landscape. Spanfeller […]

SAN JUAN, PR – In an effort to streamline media buying and enhance transparency, IPG Mediabrands is refining its approach to supply path optimization (SPO), or the process of finding the shortest and most effective way to serve an ad to a consumer. Jean Fitzpatrick, executive vice president of commercial strategy at IPG Mediabrands, outlined […]

The evolving landscape of programmatic advertising demands data-driven strategies to ensure that advertisers are fulfilling their perpetual mission of reaching the right audiences at the right time. “Horizon Media defines success as being as data-driven as possible,” Nav Singh, vice president and managing director of programmatic at Horizon Media, said in this interview at the […]

SAN JUAN, PR – As brands navigate an increasingly competitive commerce landscape, the integration of customer relationship management (CRM) and commerce is emerging as a key strategy. Speaking at the Beet Retreat San Juan, Amy Lanzi, chief executive at Publicis Groupe’s Digitas North America, emphasized the importance of fostering long-term consumer loyalty through content and […]

SAN JUAN, PR – In an increasingly complex media landscape, data provider TransUnion is focused on bringing “clarity to chaos,” Dave Oliveira, senior vice president of media vertical relationships at the company, said in this interview at the Beet Retreat San Juan. As brands, publishers and advertisers navigate walled gardens and disrupted ecosystems, TransUnion aims […]

SAN JUAN, PR – As the retail media landscape continues to expand, industry leaders are focusing on simplification to drive efficiency and growth. At the Beet Retreat San Juan, Amie Owen, chief commerce officer at Interpublic Group’s KINESSO, discussed how brands and agencies are adapting to an increasingly complex commerce environment. “Every year we make […]

LAS VEGAS – The media marketplace is ripe for consolidation after becoming even more fragmented in the past few years. The explosive growth of connected-television apps and the variety of businesses that sell advertising, including retailers, airlines, hotels, banks and ride-sharing providers has given brands more touchpoints with consumers. “We’re going to see a lot […]

The perception of television as a performance-driven medium has gained significant momentum over the past 12 to 24 months, reshaping the way advertisers approach TV investments. This shift is being driven by necessity. “TV needs to continue being an avenue in which advertisers invest,” Dominick Pace, executive director of investment, Team Unilever, at WPP’s Mindshare, […]

Connected television has undergone significant transformation in the past couple of years, with evolving capabilities and offerings that continue to reshape the digital advertising landscape. As the medium matures, industry leaders see vast potential in its continued evolution. “CTV starts when you turn on the glass,” Aaron Sobol, head of North America media investment and […]