BeetCast Episode 6: “OTT and Addressable Is Now Commanding 50% of Video Ad Investment,” Dentsu’s Doug Ray

It is becoming common for investment in OTT and addressable TV to be 50 percent of total video spend for many major brands, says Doug Ray, CEO of Dentsu Media, in this episode of the BeetCast podcast.

The episode is guest hosted by Joanna O’Connell, VP & Principal Analyst at Forrester Research.

The dramatic transformation in video investment is just part of deep dive into many transformative changes taking place in advertising including the resilience of digital media through the pandemic; outcome based modeling, omni-channel investments, the rise of DTC, privacy/identity and the maturing of creative optimization solutions.

This episode of the BeetCast is sponsored by Tru Opik, a Transunion company. Please visit this page to find more episodes of the BeetCast and to subscribe on your preferred podcast service.

By Andy Plesser on December 14, 2020December 19, 2020 @beet_tv

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BeetCast Episode 6: “OTT and Addressable Is Now Commanding 50% of Video Ad Investment,” Dentsu’s Doug Ray

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