Outcome Measurement

“Back to the Drawing Board” as Marketers Seek Agility in Media Investment, OMD’s Colonna
19 Jun 2020
‘We Are Encouraged by the Second Quarter Scatter Market’: NBCU’s Laura Molen
16 Jun 2020
Converged Insight Can Offset Viewer Decline: Xandr’s Wetzel
7 Jun 2020
Comcast’s Effectv is “Mapping to Business Outcomes” for Local Advertisers
27 May 2020
It’s a New Era of Outcome-Based Guarantees, LiveRamp’s Jay Prasad
23 Apr 2020
TV Viewership is Up as Ad Engagement is Down: EDO’s Kevin Krim
31 Mar 2020
Measurement Needs Evolution, Not Revolution: iSpot.tv’S Muller
29 Mar 2020
A+E Networks Seeks TV Attribution Next-Gen: Heftman
24 Mar 2020
EDO’s Scott Grunther: Don’t Ignore Insights at the Middle of the Funnel
23 Mar 2020
NCSolutions’ Brothers: ‘The Right Buyer Is Worth the Added CPM’
23 Mar 2020
Forrester’s Jim Nail: TV Is About to ‘Move Into a Whole Different World’
15 Mar 2020
Ad Attribution Figures In TV Upfronts: LiveRamp’s Hoctor
8 Mar 2020
Spark Foundry’s Giacosa: TV Attribution Needs to Catch Up
4 Mar 2020
Data-Driven Means Data-Cleaning: Comscore’s Hinnant
3 Mar 2020
Just Do It: TVSquared’s Kinsella Urges Action On TV Attribution
3 Mar 2020
Omnicom’s Steuer: The Industry Needs Standardization of Measurement
2 Mar 2020
Linear & Advanced TV Are Better Together: NCSolutions’ Brothers
27 Feb 2020
Attribution Is A House Of Cards: 605’s Levine
27 Feb 2020
Samsung Ad’s Denn: Brands Need to Be Where the Customers Are
14 Feb 2020
The Goal Is To Lessen The Ad’s Disruption: Hulu’s Davidov
9 Feb 2020
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